Vero Company Break: Time to Reset, Restart, and Refocus

News & Insights

Vero Company Break: Time to Reset, Restart, and Refocus
News

Vero Company Break: Time to Reset, Restart, and Refocus

Mark your calendars: The first Vero Company Break is scheduled from 25th December 2023 to 1st January 2024.

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Vero Company Break employee wellbeing work-life balance
News

Vero Launches New Business Unit to Expand Event Management Capabilities  

Vero announced today the launch of its new business unit, VeroXperience, dedicated to redefining brand event experiences in the region.

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event management event production brand experience VeroXperience marketing #Thailand
Insights

Why Brands Should Stop Working with PR Agencies that Consult for Fossil Fuel

Vero CEO Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

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PR agency fossil fuel Clean Creative Pledge communications agency sustainability communications Sustainability #Vero
White Papers

Tree Planting is No Longer Enough: Advancing Authentic Sustainability Communication in the Philippines

In this Philippine edition of Vero’s greenwatching playbook, we look at the climate change awareness and sustainability efforts of Filipino brands and marketers.

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sustainability communications communication strategy greenwatching #greenwashing climate change Sustainability #Philippines #PR
News

Vero Launches Rover, an AI-First Agency Serving Clients in Southeast Asia

Rover provides a wide range of PR and creative services for clients across sectors, leveraging AI-powered tools to improve workflow efficiency, digital content, and output accuracy.

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Rover artificial intelligence communications industry Southeast Asia AI #PR
Insights

Riding the T-Wave: How Brands can Tap into the New Cultural Phenomenon

The Thai Wave, or T-Wave, has emerged to introduce a new set of Asian cultural trends to audiences worldwide.

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Thailand Wave T-Wave #PR #Influencer marketing #Thailand
Insights

Apple Raises the Sustainability Bar, yet Mother Nature Yearns for More

Seen as a masterclass in repositioning corporate sustainability messaging, Apple’s latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero’s COO Raphael Lachkar.

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Apple Sustainability #Communications #Public relations
Insights

Not Your Usual Shoptalk: Vero’s ‘The Good Shop’ Inspires Conversations about Slow Fashion  

We opened ‘The Good Shop,’ a second-hand fashion pop-up store, at the Vero Supercampus to encourage team members to actively participate in the second-hand economy in fast fashion-obsessed Bangkok.  

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The Good Shop slow fashion second-hand economy sustainability campaign Sustainability #Vero
Insights

Economic Instability is Causing Consumer Anxiety: Here’s How Brands Can Foster Confidence and Trust  

Understanding the ‘why’ behind consumer anxiety allows brands to reinforce their relevance, and win loyalty and trust.  

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power of communication marketing Southeast Asia #PR
Insights

When a PR Crisis Strikes: Leveraging Influencers’ Authenticity and Relatability

The authenticity and relatability that characterize influencers can make them valuable assets in a PR crisis.

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PR crisis PR crisis management InFluent Influencer #Influencer marketing

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