Influencer Marketing in Thailand
In 2018, Vero commissioned a study to learn more about Thailand’s influencers from those who matter most: their fans. The responses we received revealed a lot about who is engaging with influencers and who stands to benefit from their rise. Influencers are driving massive conversations on social and digital everyday.
Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust
Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form it. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets […]
The Rise of Influencers in the Golden Land
In 2018, Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those […]
Who are Myanmar Millennials?
In early 2017, Vero conducted a comprehensive study focused on Yangon millennials. This white paper aims at introducing key insights with the hope that it will help you build coherent communication tactics in beautiful Myanmar, and perhaps one day, serve as an introduction to fruitful conversations.
Youth-led ‘Dr. Air Bear’ campaign raises awareness of air pollution and inspires change in Myanmar and Southeast Asia
A group of Yangon students have raised awareness of the country’s growing air pollution problems through a creative campaign that last week inspired Myanmar’s Department of Meteorology and Hydrology to begin releasing air quality readings. The data has not previously been released to the public.
How to get great reviews for tech products in Southeast Asia
These days, almost anything you could want to buy, experience, or visit has been reviewed by somebody – from household and beauty products, to restaurants at all levels, to travel destinations and activities. But in the electronics market, reviews are especially essential to sales.
PR-based integrated agencies are best equipped to face the future of brand communication in Vietnam
A new study by ASEAN based agency Vero outlines a shift of brand trust among Vietnamese consumers, from traditional advertising channels to community generated brand endorsement.
Among Vietnam’s youth, online influencers are the equals of any other media
The digital revolution in Vietnam has changed how young people interact with brands, according to a new study of Vietnamese Millennials and Gen Z by ASEAN integrated marketing agency Vero.
5 Predictions for Thai Marketers in 2020
As we’re rapidly approaching the end of the year, it’s a great time to start thinking about the trends we’re likely to see more of in 2020. In Thailand, over 90% of internet users access social media and online services through their smartphones and it’s no doubt that new technologies […]
10 Ways Businesses in Vietnam can Dive into the Country’s Growing Green Market
Extensive research has shown that many Vietnamese consumers are environmentally aware, interested in eco-friendly products, and even willing to pay more for them. But these consumers also report that a lack of convenient green options leads them to purchase products they know to be less eco-friendly.