Brand Recovery Playbook
As many brands and businesses in Southeast Asia are preparing to get back to business, we realize that starting up again isn’t as simple as flipping a switch. There are many questions that businesses and brands should be asking themselves as they deal with a new phase of the Covid-19 […]
Vero Next Gen: A new consultant training program at our Vietnam office
Vero is pioneering Vero Next Gen, a new training program for young communication consultants, at our office in Ho Chi Minh City. From October to December 2020, we will open our doors to the most ambitious and promising young communications talents in Vietnam for a tailor-made training and internship experience. […]
The value of an ASEAN region PR and digital agency: An interview with Vero CEO Brian Griffin
Every day I am happy to come to work. Being around creative people, every day is a big factor, and I enjoy seeing them succeed in doing great work for our clients. Getting to work in Southeast Asia, which I think is the most exciting economic zone in the world, […]
Local survey shows most consumers in Myanmar bullish on tech
Most Myanmar consumers have a positive view of technology products and services, which augurs well for the growth of tech companies in the country, according to a survey.
“Visionary Storytelling” vs “Yogababble”: Reflections on Professor Scott Galloway’s analysis of modern corporate communications
Scott Galloway, the NYU Stern School of business professor who goes by Prof G, recently shared a lecture called “Visionary Storytelling” in his digital Strategy Sprint course, the main points of which are so insightful that they deserve to be common knowledge among both businesspersons and communications professionals.
What does the Facebook boycott mean for brands and marketers in Southeast Asia?
Surely you’ve heard the news by now: more than 400 companies, ranging from multinational giants like Unilever and Coca-Cola to early adopter apparel companies like Patagonia and The North Face, have vowed to halt advertising on Facebook over how it handles hate speech and other harmful content. While the boycott […]
Why Brands in Asia should pay attention to Black Lives Matter [part 2 of 2]
Black Lives Matter was primarily an American movement until recently, but momentum from the protests means its impact has now spread around the world, including places where Black people are a much smaller minority than the US.
For Global Brands, Addressing Black Lives Matter is Just the Beginning [part 1 of 2]
For several years now, global market research has shown that companies can benefit from staking out positions on social and political issues. Consider, for instance, the widespread corporate support of the LGBTQ rights movement, or the spate of brands targeting “green” and “sustainable” consumers. As the social media age has […]
It’s time to get familiar with TikTok Ads!
TikTok. TikTok. TikTok. There’s no doubt that it’s super easy to lose track of time when you’re on the app browsing through awesome dance challenges, hilarious clips, and mind-boggling videos. Now with over 800 million monthly active users, TikTok is climbing up the ranks and shows no signs of slowing […]
How Social Distancing is Changing Social Media
With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is […]