Vero Company Break: Time to Reset, Restart, and Refocus
Mark your calendars: The first Vero Company Break is scheduled from 25th December 2023 to 1st January 2024.
Vero Launches New Business Unit to Expand Event Management Capabilities
Vero announced today the launch of its new business unit, VeroXperience, dedicated to redefining brand event experiences in the region.
Why Brands Should Stop Working with PR Agencies that Consult for Fossil Fuel
Vero CEO Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
Tree Planting is No Longer Enough: Advancing Authentic Sustainability Communication in the Philippines
In this Philippine edition of Vero’s greenwatching playbook, we look at the climate change awareness and sustainability efforts of Filipino brands and marketers.
Vero Launches Rover, an AI-First Agency Serving Clients in Southeast Asia
Rover provides a wide range of PR and creative services for clients across sectors, leveraging AI-powered tools to improve workflow efficiency, digital content, and output accuracy.
Riding the T-Wave: How Brands can Tap into the New Cultural Phenomenon
The Thai Wave, or T-Wave, has emerged to introduce a new set of Asian cultural trends to audiences worldwide.
Apple Raises the Sustainability Bar, yet Mother Nature Yearns for More
Seen as a masterclass in repositioning corporate sustainability messaging, Apple’s latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero’s COO Raphael Lachkar.
Not Your Usual Shoptalk: Vero’s ‘The Good Shop’ Inspires Conversations about Slow Fashion
We opened ‘The Good Shop,’ a second-hand fashion pop-up store, at the Vero Supercampus to encourage team members to actively participate in the second-hand economy in fast fashion-obsessed Bangkok.
Economic Instability is Causing Consumer Anxiety: Here’s How Brands Can Foster Confidence and Trust
Understanding the ‘why’ behind consumer anxiety allows brands to reinforce their relevance, and win loyalty and trust.
When a PR Crisis Strikes: Leveraging Influencers’ Authenticity and Relatability
The authenticity and relatability that characterize influencers can make them valuable assets in a PR crisis.