A PR Playbook for Managing Disinformation Threats
The playbook offers several suggestions to prepare for and minimize the impact of a disinformation attack: put a crisis response team in place, review vulnerable risk zones, make a list of keywords for social listening, build a reservoir of trust with consistent and transparent communication, manage owned media, be prepared […]
Vero appoints ASEAN Culture Lead and forms new region-wide culture team
This cooperative spirit has been a focus for Vero since its beginning, but as the pandemic has increased the need for regional teams to collaborate virtually, the agency made it a priority to invest further in regional culture.
A briefing about the current situation in Myanmar for our clients, partners, and friends
Many people in Myanmar are now living every moment with heavy hearts and justified anxiety. It is a somber time in what is normally a vibrant country, with the possibility of escalation a constant source of dread.
ASEAN Market Insights from Vero COO Raphael Lachkar
Raphael, who is originally from France but has worked in China and Myanmar and now heads Vero’s office in Vietnam, discussed what makes the ASEAN market so interesting and shared insights into the influencer landscape, trust, ethics, and measurement in PR.
How brands can stay relevant in Myanmar today, and what brand managers can do to help them
It’s important for brands to explore ways to connect with consumers. There are four ways that brands can still make positive contributions to communities and employees without the risks inherent to making a political statement.
Can we hack the marketing communication funnel?
Marketing and communications professionals are familiar with the usual “funnel” – starting with awareness and leading to advocacy – and are used to applying it to create and plan campaigns. These days, with brands under pressure to quickly gain momentum and positive ROI, brand and communication managers may challenge their […]
Meet the team behind Campaign Go
Vero’s board game Campaign Go, the product of two months of hard work by 10 members from Vero’s Vietnam office.
A No Rules Rules Agency?
Several Vero team members share their views on the freedom and responsibility highlighted in a book about the Netflix Culture.
Dorco và chiến lược tiếp cận nam giới trẻ tuổi tại Việt Nam qua câu chuyện trưởng thành tuổi đôi mươi
Dorco’s “All The Firsts Make the Man” campaign, which Vero ran in Vietnam from August 2020 through January 2021, gained millions of views and responses despite the Korean razor brand’s underdog status and unconventional messaging for its target audience. Its success came down to two main factors: an inclusive concept […]
How Dorco reached out to the Vietnam’s young men to share their coming-of-age stories
Dorco’s “All The Firsts Make the Man” campaign, which Vero ran in Vietnam from August 2020 through January 2021, gained millions of views and responses despite the Korean razor brand’s underdog status and unconventional messaging for its target audience. Its success came down to two main factors: an inclusive concept […]