News & Insights

News

How Businesses in Thailand are Adapting to the Covid-19 Crisis

To bring a little positivity to your feed, let’s take a look at how a few local brands and organizations in Thailand have adapted and used their creativity to protect their customers and community amid the coronavirus crisis.

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#Corporate reputation #Vero #Communications #Thailand
Insights

เช็คลิสต์การสื่อสารเชิงกลยุทธ์ในภาวะวิกฤติ

การสื่อสารของแบรนด์และความโปร่งใสเป็นสิ่งที่มีความสำคัญเป็นอย่างยิ่งในภาวะวิกฤติ โดยเฉพาะเมื่อเกิดการระบาดของไวรัสโควิด-19 (Covid-19) อย่างในขณะนี้ ซึ่งทั่วทั้งโลกต่างก็กำลังตกอยู่ภายใต้ภาวะวิกฤติเช่นเดียวกัน

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#Corporate reputation #Vero #Communications #Thailand
Insights

Strategic Issue & Crisis Communications Checklist | EN

During a crisis, brand communication and transparency becomes even more important and with the COVID-19 outbreak, the world now finds itself in a constant state of crisis.

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#Corporate reputation #Vero #Communications
Insights

Why Agencies Should Take on Social Campaigns: A Discussion with Vero’s Solange Couturier

The Vero office in Myanmar has recently been involved in quite a few campaigns for NGOs and social business clients who are working to confront social and environmental issues in the country. One of them, the 6 Months Mothers’ Milk (6la) campaign, even won us our second and third regional […]

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#Strategy #Influencer marketing #Vero #Communications #Myanmar
Insights

Managing Brand Reputation amid the COVID-19 Crisis

As the COVID-19 virus (AKA novel coronavirus) has spread around the world, both organizations and individuals have had to make adaptations large and small. And with virus stories dominating the news cycle, if your company is affected directly or indirectly by the virus, the eyes of the world are on […]

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#Corporate reputation #Vero #Communications #Digital marketing #Thailand
Insights

Game Di Động tại Việt Nam: Ngành Công Nghiệp và Nét Văn Hóa trên đà Phát Triển

Tháng Một vừa qua, hai đối tác khách hàng của Vero đã vinh dự xuất hiện trong danh sách “30 under 30” vinh danh 30 gương mặt trẻ tiêu biểu nhất tại Việt Nam. Trong cả hai trường hợp, đây đều là những người có can đảm thử nghiệm cách […]

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#Vero #Communications #Digital marketing #Vietnam
Insights

Mobile Gaming in Vietnam: An Industry and Culture on the Rise

As new industries develop in Southeast Asia, we at Vero aim to surround ourselves with people at the forefront of innovation in their respective fields. In this case, that industry is mobile gaming, which has been ascendant in Southeast Asia in general, and particularly in Vietnam, for the past several […]

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#Vero #Communications #Digital marketing #Vietnam
White Papers

Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust

Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form it. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets […]

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#Whitepaper #Insights #Vietnam
White Papers

The Rise of Influencers in the Golden Land

In 2018, Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those […]

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#Myanmar
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