Why Brands in Asia should pay attention to Black Lives Matter [part 2 of 2]
Black Lives Matter was primarily an American movement until recently, but momentum from the protests means its impact has now spread around the world, including places where Black people are a much smaller minority than the US.
For Global Brands, Addressing Black Lives Matter is Just the Beginning [part 1 of 2]
For several years now, global market research has shown that companies can benefit from staking out positions on social and political issues. Consider, for instance, the widespread corporate support of the LGBTQ rights movement, or the spate of brands targeting “green” and “sustainable” consumers. As the social media age has […]
It’s time to get familiar with TikTok Ads!
TikTok. TikTok. TikTok. There’s no doubt that it’s super easy to lose track of time when you’re on the app browsing through awesome dance challenges, hilarious clips, and mind-boggling videos. Now with over 800 million monthly active users, TikTok is climbing up the ranks and shows no signs of slowing […]
How Social Distancing is Changing Social Media
With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is […]
New Normal Of Advertising, Media and Digital: Industry Experts Share Their Opinion
Covid-19 has left its mark on almost every industry. While for some the impact was indirect, creative agencies have really felt the heat of the pandemic. Whether specializing in consulting, marketing solutions, communications, advertising, media or digital transformation, Vietnam’s creatives had to quickly adapt to the changing reality to better […]
Key Takeaways from Hosting Successful Virtual Press Conferences
When it comes to hosting a virtual press conference, there are several important factors to consider. Here, our colleagues Laurene Hug in Vietnam and Brigida Alexandra in Indonesia share their insights and lessons learned from our first virtual PR campaign.
Tiny changes, Big Results: Book review of Atomic Habits
In his book Atomic Habits, author James clear makes the argument that systems, not goals, are what we should all focus upon. After all, he writes, winners and losers usually share the same goal (to win!) but it is mostly the systems that make the difference between success and failure.
Reputation of big tech poised to surge in Thailand
Pre-COVID-19 survey indicates positive sentiment towards tech companies in Thailand and high expectations for tech to improve healthcare, creativity, and business opportunities
บริษัทเทคโนโลยีรายใหญ่เตรียมขึ้นแท่นความนิยมในไทย
ผลสำรวจความคิดเห็นก่อนสถานการณ์โควิด-19 ชี้ถึงความเชื่อมั่นของคนไทยที่คาดหวังให้เทคโนโลยีเข้ามาเติมเต็มชีวิตด้านสุขภาพ การทำงาน และโอกาสทางธุรกิจ