Mobile Gaming in Vietnam: An Industry and Culture on the Rise
As new industries develop in Southeast Asia, we at Vero aim to surround ourselves with people at the forefront of innovation in their respective fields. In this case, that industry is mobile gaming, which has been ascendant in Southeast Asia in general, and particularly in Vietnam, for the past several […]
Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust
Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form it. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets […]
The Rise of Influencers in the Golden Land
In 2018, Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those […]
Influencer Marketing in Thailand
In 2018, Vero commissioned a study to learn more about Thailand’s influencers from those who matter most: their fans. The responses we received revealed a lot about who is engaging with influencers and who stands to benefit from their rise. Influencers are driving massive conversations on social and digital everyday.
Who are Myanmar Millennials?
In early 2017, Vero conducted a comprehensive study focused on Yangon millennials. This white paper aims at introducing key insights with the hope that it will help you build coherent communication tactics in beautiful Myanmar, and perhaps one day, serve as an introduction to fruitful conversations.
Youth-led ‘Dr. Air Bear’ campaign raises awareness of air pollution and inspires change in Myanmar and Southeast Asia
A group of Yangon students have raised awareness of the country’s growing air pollution problems through a creative campaign that last week inspired Myanmar’s Department of Meteorology and Hydrology to begin releasing air quality readings. The data has not previously been released to the public.
Looking back on Vero’s Landmark 2019
2019 was a big year for us here at Vero – one in which we made investments that expanded our capabilities considerably, while also putting our energy into a slew of excellent campaigns and building relationships with exciting new clients. We opened new offices in Vietnam and Indonesia, moved to […]
How to get great reviews for tech products in Southeast Asia
These days, almost anything you could want to buy, experience, or visit has been reviewed by somebody – from household and beauty products, to restaurants at all levels, to travel destinations and activities. But in the electronics market, reviews are especially essential to sales.
PR-based integrated agencies are best equipped to face the future of brand communication in Vietnam
A new study by ASEAN based agency Vero outlines a shift of brand trust among Vietnamese consumers, from traditional advertising channels to community generated brand endorsement.