Mobile Gaming in Vietnam: An Industry and Culture on the Rise
As new industries develop in Southeast Asia, we at Vero aim to surround ourselves with people at the forefront of innovation in their respective fields. In this case, that industry is mobile gaming, which has been ascendant in Southeast Asia in general, and particularly in Vietnam, for the past several […]
Looking back on Vero’s Landmark 2019
2019 was a big year for us here at Vero – one in which we made investments that expanded our capabilities considerably, while also putting our energy into a slew of excellent campaigns and building relationships with exciting new clients. We opened new offices in Vietnam and Indonesia, moved to […]
How to get great reviews for tech products in Southeast Asia
These days, almost anything you could want to buy, experience, or visit has been reviewed by somebody – from household and beauty products, to restaurants at all levels, to travel destinations and activities. But in the electronics market, reviews are especially essential to sales.
PR-based integrated agencies are best equipped to face the future of brand communication in Vietnam
A new study by ASEAN based agency Vero outlines a shift of brand trust among Vietnamese consumers, from traditional advertising channels to community generated brand endorsement.
Among Vietnam’s youth, online influencers are the equals of any other media
The digital revolution in Vietnam has changed how young people interact with brands, according to a new study of Vietnamese Millennials and Gen Z by ASEAN integrated marketing agency Vero.
5 Predictions for Thai Marketers in 2020
As we’re rapidly approaching the end of the year, it’s a great time to start thinking about the trends we’re likely to see more of in 2020. In Thailand, over 90% of internet users access social media and online services through their smartphones and it’s no doubt that new technologies […]
10 Ways Businesses in Vietnam can Dive into the Country’s Growing Green Market
Extensive research has shown that many Vietnamese consumers are environmentally aware, interested in eco-friendly products, and even willing to pay more for them. But these consumers also report that a lack of convenient green options leads them to purchase products they know to be less eco-friendly.
Vero Expands Footprint to Indonesia
Vero, an award-winning PR and digital agency in Southeast Asia, announced today the opening of an office in Indonesia. This brings Vero’s total count of offices to four and raises the agencies head-count to nearly 100 professionals in Southeast Asia.
Make the Most Out of Your Next Exhibition Booth
What comes to mind when you think of an exhibition? Endless rows of cookie-cutter booths with basic signage and uninspiring product displays?