Video game PR in Southeast Asia: Influencer strategies make an impact for The Sims 4
Southeast Asia’s video game market is booming, with double-digit growth rates making the region among the best places in the world to launch new games. Add to this the increased consumer desire for more at-home entertainment due to COVID-19, and it’s clear why gaming is such a high-potential sector.
Unconventional lessons about growth from Walmart founder Sam Walton
Let’s get this out of this way first: Walmart founder Sam Walton’s legacy is mixed, and a lot of people have legitimate criticisms of Walmart’s impact on communities and small businesses. But wherever you stand on their business model, it’s clear is that Sam Walton mastered the process of managing […]
Nhìn lại hành trình Vero Next Gen đầu tiên qua chia sẻ của những thực tập sinh tài năng
From October through December 2020, Vero’s Vietnam office pioneered Next Gen, a program offering ambitious and promising young communications talents in Vietnam a tailor-made training and internship experience.
Reflections on the first Vero Next Gen from the young talents who took part in it
From October through December 2020, Vero’s Vietnam office pioneered Next Gen, a program offering ambitious and promising young communications talents in Vietnam a tailor-made training and internship experience.
Branding with Podcasts: a new media frontier in Thailand
In Thailand, the popularity of podcasts – spoken-word audio files released in series format – has grown dramatically in recent years, since they can be made on small budgets to cater to a wide variety of niche interests – everything from entertainment news to true crime to industry-specific technical talk.
Vero has started a Covid-19 relief campaign in Myanmar – and we’re bringing brands and influencers onboard
Vero has started a Covid-19 relief campaign in Myanmar – and we’re bringing brands and influencers onboard. The ‘Let’s Share a Meal’ campaign will bring…
แนวทางการสื่อสารแบรนด์ ในช่วงเวลาท้าทายของสังคมไทย
เมื่อผู้บริโภคยุคใหม่เปลี่ยน แบรนด์จึงต้องปรับ วีโร่ เอเจนซี่ด้านประชาสัมพันธ์ แชร์มุมมองสำคัญที่แบรนด์ควรทบทวน
Media and brands seek ways to navigate social tensions in Thailand
As the modern consumer evolves, so too may the way brands communicate. Vero shares insights and observations about communications in Thailand today.
MỸ PHẨM NGOẠI, GƯƠNG MẶT VIỆT: NHÌN LẠI SỰ KẾT HỢP CỦA M.A.C VÀ NGÔI SAO V-POP HOÀNG THÙY LINH
Be Your Own Queen, the summer 2020 campaign that Vero designed for MAC, was the Canadian cosmetics company’s first time engaging an influencer in Vietnam. Here’s how it all went down, courtesy of Pham Hoai Anh, the Vero account executive who managed the campaign.