News & Insights

Insights

How brands can stay relevant in Myanmar today, and what brand managers can do to help them

It’s important for brands to explore ways to connect with consumers. There are four ways that brands can still make positive contributions to communities and employees without the risks inherent to making a political statement.

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#Strategy
Insights

Can we hack the marketing communication funnel?

Marketing and communications professionals are familiar with the usual “funnel” – starting with awareness and leading to advocacy – and are used to applying it to create and plan campaigns. These days, with brands under pressure to quickly gain momentum and positive ROI, brand and communication managers may challenge their […]

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#Strategy
News

Meet the team behind Campaign Go

Vero’s board game Campaign Go, the product of two months of hard work by 10 members from Vero’s Vietnam office.

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#Communications #Vietnam
Insights

A No Rules Rules Agency?

Several Vero team members share their views on the freedom and responsibility highlighted in a book about the Netflix Culture.

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#Insights #Influencer marketing #Communications #Work
Work

Dorco và chiến lược tiếp cận nam giới trẻ tuổi tại Việt Nam qua câu chuyện trưởng thành tuổi đôi mươi

Dorco’s “All The Firsts Make the Man” campaign, which Vero ran in Vietnam from August 2020 through January 2021, gained millions of views and responses despite the Korean razor brand’s underdog status and unconventional messaging for its target audience. Its success came down to two main factors: an inclusive concept […]

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Work

How Dorco reached out to Vietnam’s young men to share their coming-of-age stories

Dorco’s “All The Firsts Make the Man” campaign, which Vero ran in Vietnam from August 2020 through January 2021, gained millions of views and responses despite the Korean razor brand’s underdog status and unconventional messaging for its target audience. Its success came down to two main factors: an inclusive concept […]

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News

Vero launches creative PR and marketing board game “Campaign Go”

The board game is also a free download for all communications professionals and digital marketers to enjoy and practice creative campaign skills.

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#Communications #Vietnam
News

Vero ra mắt bộ board game Marketing & PR mang tên “Campaign Go”

Các chuyên gia truyền thông cũng có thể tải về miễn phí bộ trò chơi để trải nghiệm và thực hành những kỹ năng triển khai chiến dịch sáng tạo.

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#Communications #Vietnam
Insights

Campaign Go – Vero’s New Board/Card Game

Vero has launched Campaign Go as a limited-edition New Year’s gift to our partners and regular clients in Vietnam. It features 70 cards and four possible market environments that take players on the journey of a communications specialist through a full year.

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#Vietnam
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