Who is using Web3?
For brands and consumers knowing how or where to begin with metaverse products can seem daunting. In Asia early adopters of metaverse products are in the luxury and real-estate industries, in fact, the first houses to be bought using cryptocurrency were in Ilolio, Manila, the Philippines.
“Both luxury and real-estate products will benefit the most initially, as both rely on scarcity, which without minted ownership was impossible to achieve online before Web3,” remarks Lachkar.
Brands from all industries are branching out into NFTs and metaverse products – Getty recently announced that it would be turning its catalogue into NFTs, Snapple is giving out NFT tokens, and Instagram is now offering NFT sharing capabilities for creators.
At Vero, “clients are asking us to explore Web3 campaigns, and because we really appreciate these opportunities to embrace innovative technologies, we want to invest in talent. We can already see how the metaverse can add value for brands – and so we are keen to meet people with a passion for Web3,” says Griffin.
Find out more and apply for our new roles:
Account Manager, Account Manager, Fin-Tech | Crypto Currency | Blockchain | Gamefi
Account Manager, Metaverse