How brands can adapt to Filipinos’ evolving focus on health and wellness
For many Filipinos’ visiting a fast-food restaurant was a weekly tradition, but the hike in prices means that Pinoy’s are prioritizing healthier options instead.
Exploring the Regulatory Landscape in Vietnam | For Business
Vietnam has one of the world’s best export-driven economies, led by strong manufacturing growth and external demand. For brands looking to expand into the ASEAN region, it is the perfect place to start.
Helping Brands Tap into Vietnam’s Changing Eating Habits
Every year, Vero carries out research to collect and analyze in-depth data on market trends, providing insights for brands and industries, which leverage our expert insights to inform strategic communication and marketing plans. Post COVID-19, Vietnamese consumers have become more mindful about the food that they eat, it’s nutrition value […]
Cùng Thương Hiệu Đón Đầu Những Thay Đổi Trong Thói Quen Ăn Uống Tại Việt Nam
Read in English Hằng năm, Vero thực hiện các nghiên cứu để thu thập và phân tích dữ liệu chuyên sâu về xu hướng thị trường, cung cấp những insight cho các thương hiệu từ nhiều ngành khác nhau và nâng tầm các kế hoạch truyền thông – tiếp thị […]
Gaming & Esports in Indonesia: Highlighting Opportunities for Brands
More than 52 million people now play esports games in Indonesia. What opportunities and challenges does this pose for brands?
Gaming và Esports tại Việt Nam: Đấu Trường Mới Cho Các Thương Hiệu
Đối với các thương hiệu, Esports thực sự là một kênh truyền thông mới, với tất cả những cơ hội và thách thức đi kèm.
Gaming and Esports in Vietnam: A New Arena for Brands
For brands, Esports is effectively a new communication channel, with all the opportunities and challenges that entails.
A PR Playbook for Managing Disinformation Threats
The playbook offers several suggestions to prepare for and minimize the impact of a disinformation attack: put a crisis response team in place, review vulnerable risk zones, make a list of keywords for social listening, build a reservoir of trust with consistent and transparent communication, manage owned media, be prepared […]
Tech Consumer Report | Vero x InsightAsia
In collaboration with InsightAsia, we sought to understand what influences consumers in Myanmar, Thailand, and Vietnam along their decision-making process to buy a technology product or service. In addition to this, we wanted to understand what trusted sources of information they would refer to and understand the fears and concerns […]
Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust
Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form it. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets […]