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White Papers

Tech Consumer Report | Vero x InsightAsia

In collaboration with InsightAsia, we sought to understand what influences consumers in Myanmar, Thailand, and Vietnam along their decision-making process to buy a technology product or service. In addition to this, we wanted to understand what trusted sources of information they would refer to and understand the fears and concerns […]

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#Whitepaper #Communications #Digital marketing #Myanmar #Thailand #Vietnam
White Papers

Vietnam’s New Influencers: Gen Z, Gen Y, and the Shift of Trust

Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form it. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets […]

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#Whitepaper #Insights #Vietnam
White Papers

The Rise of Influencers in the Golden Land

In 2018, Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those […]

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#Myanmar
White Papers

Influencer Marketing in Thailand

In 2018, Vero commissioned a study to learn more about Thailand’s influencers from those who matter most: their fans. The responses we received revealed a lot about who is engaging with influencers and who stands to benefit from their rise. Influencers are driving massive conversations on social and digital everyday.

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#Thailand
White Papers

Who are Myanmar Millennials?

In early 2017, Vero conducted a comprehensive study focused on Yangon millennials. This white paper aims at introducing key insights with the hope that it will help you build coherent communication tactics in beautiful Myanmar, and perhaps one day, serve as an introduction to fruitful conversations.

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#Myanmar
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