The Road To Southeast Asia: A Study of Consumer Perceptions and Market Opportunities for Chinese Automotive Brands

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The Road To Southeast Asia: A Study of Consumer Perceptions and Market Opportunities for Chinese Automotive Brands
White Papers

The Road To Southeast Asia: A Study of Consumer Perceptions and Market Opportunities for Chinese Automotive Brands

This white paper provides insights into the consumer perceptions and offers a roadmap for Chinese auto brands exploring Southeast Asia.

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Chinese automotive brands Chinese products Made in China consumer market Southeast Asia #China
White Papers

Tree Planting is No Longer Enough: Advancing Authentic Sustainability Communication in the Philippines

In this Philippine edition of Vero’s greenwatching playbook, we look at the climate change awareness and sustainability efforts of Filipino brands and marketers.

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sustainability communications communication strategy greenwatching #greenwashing climate change Sustainability #Philippines #PR
White Papers

“Di chuyển xanh”: Cơ hội và thách thức của thị trường xe điện tại Việt Nam

Việt Nam đang sử dụng xe điện (EV) như một phần trong nỗ lực phát triển bền vững của chính phủ. Nhưng thị trường đã sẵn sàng cho quá trình chuyển đổi này chưa?

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Electric Vehicles EVs Future of Mobility Sustainability #Vietnam
White Papers

Sustainability in Motion: Opportunities & Challenges in Vietnam’s EV Market

Vietnam is embracing electric vehicles (EVs) as part of the government’s sustainability efforts. But is the market ready for this transition?

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Electric Vehicles EVs Future of Mobility Sustainability #Vietnam
White Papers

Greenwatching: A Playbook for Authentic Sustainability Communication in Southeast Asia

You can start your own “greenwatching” through Vero’s Greenwatcher AI bot. It is trained with this playbook and capable of identifying biases and instances related to the 7 sins of greenwashing and conveniently test communication materials. To use the bot, please sign up here.   Last year, Vero took the […]

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#sustainablecommunication #greenwashing Sustainability
White Papers

How brands can adapt to Filipinos’ evolving focus on health and wellness

For many Filipinos’ visiting a fast-food restaurant was a weekly tradition, but the hike in prices means that Pinoy’s are prioritizing healthier options instead.

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#Philippines #Strategy
White Papers

Exploring the Regulatory Landscape in Vietnam | For Business

Vietnam has one of the world’s best export-driven economies, led by strong manufacturing growth and external demand. For brands looking to expand into the ASEAN region, it is the perfect place to start.

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#PublicAffairs #Vietnam
White Papers

Helping Brands Tap into Vietnam’s Changing Eating Habits

Every year, Vero carries out research to collect and analyze in-depth data on market trends, providing insights for brands and industries, which leverage our expert insights to inform strategic communication and marketing plans. Post COVID-19, Vietnamese consumers have become more mindful about the food that they eat, it’s nutrition value […]

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White Papers

Cùng Thương Hiệu Đón Đầu Những Thay Đổi Trong Thói Quen Ăn Uống Tại Việt Nam

Read in English Hằng năm, Vero thực hiện các nghiên cứu để thu thập và phân tích dữ liệu chuyên sâu về xu hướng thị trường, cung cấp những insight cho các thương hiệu từ nhiều ngành khác nhau và nâng tầm các kế hoạch truyền thông – tiếp thị […]

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White Papers

Gaming & Esports in Indonesia: Highlighting Opportunities for Brands

More than 52 million people now play esports games in Indonesia. What opportunities and challenges does this pose for brands?

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#Whitepaper #Work #Indonesia

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