Dell and EcoNest Philippines for ‘Business We Love’ Campaign
CASE STUDY BY VERO PHILIPPINES
Context
Through its Business We Love campaign, Dell Technologies continues to support and highlight eco-conscious small businesses, promoting sustainability by empowering them with one powerful product—the Dell Vostro 15 3510 laptop.
Its latest partnership is with EcoNest Philippines, the leading distributor of sustainable, technologically advanced packaging solutions for conscientious local and multinational brands. Their goal is to significantly reduce the planet’s reliance on petroleum-based packaging items and thrive in a circular economy.
Execution
Vero produced a testimonial video featuring everything that makes EcoNest Philippines a sustainable business — from their brand story, eco-friendly values, and vision of a future-proof world. The video follows co-founder Nikki Sevilla, the headquarters, products and people of EcoNest Philippines, using stop motion and documented footage to highlight the packaging materials while unpacking their story as a company and a movement. In doing so, we emphasized the shared values of Dell and EcoNest in promoting the idea that businesses should continuously evolve and innovate to provide more eco-friendly solutions through technology.
The Impact
Dell Technologies’ support through the Business We Love Campaign went beyond providing media and channel exposure for the featured businesses. It played a significant role in encouraging people to patronize local businesses and educating them about sustainability practices.
Through a business partnership with EcoNest Philippines, Vero:
- Increased awareness of, engagement with, and brand preference for Dell Vostro 15 3510 laptops among its target audiences;
- Featured the sustainable brand and business owner and boosted their social media presence via Dell SNS, and;
- Activated and strengthened the Dell Enterprise Network FB group, increasing both participation and engagement within the group.
The campaign exceeded the set KPIs. The thematic video content garnered enormous success, receiving a high volume of impressions, views, and clicks. These metrics indicate that the video narrative particularly captured the attention of the local audience.
