Vero and Statista, a leading provider of market and consumer data, announced today an agreement to share unique market insights and cultural analysis with the objective of creating better access to data and insights in Southeast Asia.
Statista is the world’s largest statistics platform, aiming to empower people worldwide to make better, and fast fact-based business decisions by providing a simple-to-use and affordable global business-data platform.
“Partnering with Statista is a great way to improve access to data, while also providing our peers and clients with integral learnings about the ASEAN market. As a collective of strategists, we know how important accurate and extensive data is to ensure that we understand how and why consumers interact with products or digital marketing. For us data is a fundamental part of storytelling,” said Thach Quang Nguyen, Vero’s Data & Insights Lead.
Vero regularly publishes research that examines relationships between brands and audiences, digital trends, and emerging cultural impact. The ASEAN communications consultancy also produces playbooks for brands on topics such as, but not limited to, the management of disinformation threats and the media ecosystem of esports.
Through the partnership, consumer and market insights captured and owned by Vero will be freely available on the Statista website and its collaterals, for the global business community to leverage as it studies Southeast Asia.
“We are thrilled to be partnering with Vero to widen the reach of their analysis. Statista currently has over 44 million monthly unique visitors and over 2.5 million registered users, all primarily B2B professionals who are always looking for reliable sources. Vero’s analysis is an important addition to our database,” said Yang Li, Senior Development and Business Manager, Statista.