Vero, an award-winning PR and digital agency in Southeast Asia, announced today the opening of an office in Indonesia. This brings Vero’s total count of offices to four and raises the agencies head-count to nearly 100 professionals in Southeast Asia.
In addition to Indonesia, Vero owns offices in Thailand, Myanmar and Vietnam.
At a time when the ASEAN region is among the best performing economic zones in the world, Indonesia, with a population of 261 million people, is among the star performers. It is estimated that the proactive development of Indonesia will result in the country becoming the world’s fifth largest economy in the world by 2030.
“We are really excited to bring our style of campaigns to this market,” said Pawares Wongpethkao, Chief Digital and Growth Officer at Vero. “Over the last several years, we’ve had the pleasure of working on campaigns in Indonesia with partners, and now we feel like the time is right to open our own office and build our own team with a digital-first mindset.”
Vero opened its first office in 2007, in Thailand. In 2012, Vero established a company in Myanmar. In 2019 Vero opened a wholly owned company in Vietnam following years of partnerships.
“Indonesia is a great new addition to the Vero family of companies,” said Brian Griffin, managing director. “Our new team in Jakarta really fits well with the modern agency we have created in the region. And this new office really enables us to better serve existing clients, many of whom are prioritizing Southeast Asia as a growth center.”
Vero is now serving a wide variety of clients with multi-market needs across Southeast Asia. In 2017 Vero was named Southeast Asia Agency of the Year by the Holmes Report. And this year, PR WEEK awarded Vero with two regional prizes, Southeast Asia Campaign of the Year and Cause Related Campaign of the Year for a breast milk marketing campaign created by Vero’s team in Myanmar.
“The most challenging, but fun, thing about doing the communication campaigns across the ASEAN region is understanding each country’s culture and localizing the big idea to fit really well with the way people think. Without insights from teams in each country, it is a huge challenge to bring out the best out of a campaign,” said Mr. Wongpethkao. “This is really our strength – having the right people, in the right markets with a mind-set to truly localize as much as possible. This is what makes Vero unique in Southeast Asia.”