Understanding Brand and Culture

Understanding Brand and Culture

What even is brand and culture anyway?

Brand and culture sometimes feels like a ‘chicken or egg’ situation. Visual style is usually the first thing that springs to mind when discussing these concepts. A great logo, color palette, or photographic style because that’s what we see. But brand and culture are so much more than that.

Thoughts from our workshop

Culture embodies a brand’s values, ethics, and purpose. At Vero, we bring our values of trust, kindness, and curiosity to everything we do. Moving through our tasks and communications with these values means we can continue to provide brands with top-quality honest, authentic communications consultation that helps brands connect with consumers and makes the world a better place.

It helps to think of brand and culture as an iceberg. Brand is all the tangible things you can see. Culture is a little more abstract.

Vero’s culture aims to empower collective intelligence, respect difference, and share knowledge. We approach our work mindfully, embracing all our diversity, across five different teams, in five countries.

When asked what they think culture is, our team gave us the following response:

“Culture is how we connect, communicate with, and treat each other on a day-to-day basis.”

“Culture is what stays beyond people; it reflects how we work.”

“Brand is the shared country of Vero. Culture encompasses the values we all agree to live by.”

“You can obtain more support and freedom when you trust and are trusted.”

“Curiosity refers to a constant learning process; you can learn from courses, your peers, leaders, and followers, from everyone around you.”

“To leverage learning culture, we are not only offering training opportunities within teams but also encouraging individual open minds to unlearn old processes or learn new ways of thinking that help to unlock our potential for work efficiency and innovation.”

Please check out our brand and culture book below to learn more about Vero’s culture and how we get the best out of our team.

>> Take a look at our Brand & Culture Book here.

“Thinking about collective intelligence, I am reminded of the Salad Bowl Culture – an American reference explained to me. It visualizes a team as a vibrant salad bowl, respecting difference and acknowledging diversity while retaining each distinct individual identity as a single ingredient.”