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Instagram Introduces Vertical Ads

Vertical Ads Instagram

Instagram ads has been rolling in the market for over a year now and advertisers have not been disappointed. With the continued growth in active monthly users and the clean user experience, the platform has been named as a social media’s rising star for brands and businesses.

The platform has put a serious effort into making its app more user-friendly and they have recently taken user experience to the next level. According to Instagram latest ‘s announcement, advertisers are now able to advertise on Instagram using the newly rolled out vertical format ads for both video and image which is intended to give businesses and advertisers a more enhanced ad experience and results as possible.

Later this month, the vertical ads format will be available for advertisers around the globe. With up to 4:5 aspect ratio format, this will allow brands to become more creative with storytelling.

NO MORE TURNING YOUR PHONE SIDEWAYS TO CONSUME CONTENT

Knowing that user experience is vital in this day and age, Instagram has been trying hard to offer the best experience to users without overwhelming the users feed. With this new feature, users will not have to turn their phone sideways to consume content and this will definitely gain users interests and loyalty.

HOW IT WILL BENEFIT ADVERTISERS?

Without a doubt, the vertical ads format will give advertisers more room and creative flexibility to promote their products. According to Instagram, vertical ads could generate higher view rates but they also recommend advertisers to test out different ad formats and visuals to see what yields the best result.

A few global brands in a variety of industries including technology, fashion and F&B have already tested advertising with this ad format, and the results have been impressive.

Instagram explained in the announcement of the new ad format: “While these examples show that Instagrammers respond to vertical ads, we encourage you to experiment and find out which format—vertical, square or landscape—works best for the story you want to tell.”

Now that there is a new creative ad format that has become available, there are other components of successful and effective social media advertising to bear in mind, especially targeting. Please stay tuned for our next post, where we will walk you through the new updated social media targeting features that will allow you to master your own or your client’s social media advertising campaigns.

Umaporn Whittaker-Thompson is Social and Digital Analytics Director for Vero. She is a Google AdWords and Analytics Certified advertiser.

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