News

Why content marketing is important

In this new age of social and digital media, we cannot deny that content marketing is among the most powerful tools in helping brands generate and sustain customers.

Creating and publishing relevant and helpful content on your social media channels will help your followers understand more about your company, what it has to offer and its values.

For these reasons, brand and marketing managers need to embrace content marketing.

Build brand awareness: As we all know that big brands are focused on digital and social media marketing to help their brand develop a greater presence online. However, this does not guarantee their success. It’s down to good content and engagement. Companies and brands that are embracing the role of creator and publisher have this nailed.

Boost engagement: Good content can engage your potential customers. Engaging with your customers in the correct ways helps business’s remain close to their customers and helps a business to keep track of marketing trends and what your customers need.

Increase your website traffic: Posting compelling content on your social media channels can help drive traffic to your website. This can also help redirect users to other areas of your website which provides more opportunity for users to explore the site. This will help convert users to customers.

Improve SEO: Developing your website’s content is more important than ever when it comes to having a well-positioned site in Google search. Gone are the days of being able to build thousands of low quality backlinks to push your site forward; Google’s algorithm is now far more advanced, picking up poor quality cheap SEO tactics far more effectively and penalizing the sites which use them. Developing your sites content through blogs, white papers and articles is a very effective way of embracing Google’s latest guidelines, helping you to drive your website ahead of the competition.

ALL OUR LATEST INSIGHTS ON EVERYTHING SOCIAL, DIGITAL, PR AND TECH