For some of us the term Big Data sounds scary and overwhelming. We associate it with substantial mathematical equations and analytics that will precisely determine particular business actions.
Spotify has recently launched their largest global campaign yet – boldly saying ‘Thanks 2016, it’s been weird’. The adverts contain messages from Spotify, driven by data obtained from listeners and pop-culture topics in 2016.
There are several versions of the advert which has been localized and rolled out across 14 markets including the US, UK, France and Germany.
A UK billboard reads: “Dear 3,749 people who streamed ‘It’s The End of the World As We Know It’ the day of the Brexit Vote. Hang in There”
Another billboard in New York City reads: “Dear person who played “Sorry” 42 times on Valentine’s Day, what did you do?