It’s what we
STRATEGY & IDEATION
From initial concepts to solid building blocks for game-changing campaigns, the strategy & ideation team at Vero devises campaign themes, communication angles, content pillars and integrated marketing solutions that will amplify your brand. Through the development of a strategic proposal we are able to identify key opportunities, strengths, weaknesses and threats early on before the initiation of a campaign in order to carefully orchestrate a campaign that will succeed in the long run.
It’s difficult to launch a successful marketing campaign without outlining the clear objectives and strategies that will be put in place. This goes on to identifying which target audience to tap into and what type of media and content they consume and interact well with.
Every brand and company approaches Vero with a set of defined marketing activities that they would like to roll out within a set period and time-frame, some even approach Vero with a strategy in place. Both of our traditional and digital savvy strategists will jump on the brief and dissect it to identify potential opportunities that would amplify the campaign. In most cases Vero try to deliver an integrated marketing campaign in order to deliver quality results and a substantial reach through a broad range of outlets.