Vero has been in Myanmar since 2012. Since then, our understanding of the country has been strengthened by our daily activities, building lasting relationships with media as well as local and foreign business leaders.
In early 2017, we commissioned a comprehensive study focused on Yangon millennials, which helped us broaden our perspective with tangible insights.
This white paper aims at introducing these insights with the hope that it will help you build coherent communication tactics in beautiful Myanmar, and perhaps one day, serve as an introduction to fruitful conversations.
As Myanmar entered into a democratic transition, it also leaped into a digital era – shaping behaviours and ambitions.