In Indonesia, more than 52 million people now play esports titles, turning gaming into one of the country’s most dynamic cultural platforms. Within this space, Key Opinion Leaders (KOLs) are not only entertaining fans, they are building distinct personalities, communities and content formats that shape how young audiences spend their time, money and attention.
For brands, esports is no longer a niche interest, it is a fast-growing communication channel, with all the opportunities and challenges that come with stepping into a passionate, highly engaged community. Getting it right requires a clear understanding of player motivations, content preferences and the different roles that teams, tournaments, streamers and creators play.
Vero and market research firm Decision Lab share a vision to help brands connect with modern consumers in innovative ways. As such, we have partnered up to combine their research capabilities and Vero’s brand consulting teams to create this white paper that explores the gaming and esports landscape in Indonesia.
Download the full white paper for free here.
