Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
We champion creativity, innovative thinking and knowledge sharing amongst our people throughout Southeast Asia. To further promote this positive energy, we have recently redesigned our office spaces in Yangon and Ho Chi Minh City to boost productivity and the well-being of our teams.
As many brands and businesses in Southeast Asia are preparing to get back to business, we realize that starting up again isn’t as simple as flipping a switch. There are many questions that businesses and brands should be asking themselves as they deal with a new phase of the Covid-19 […]
To bring a little positivity to your feed, let’s take a look at how a few local brands and organizations in Thailand have adapted and used their creativity to protect their customers and community amid the coronavirus crisis.
Facebook is facing its first major controversy in Myanmar, a situation we are now referring to as Kalar-gate. This controversy stems from Facebook’s (good) intentions to use technology to ban hate speech. But speech is nuanced, and while AI is now doing amazing things, it has not quite caught onto […]
Extensive research has shown that many Vietnamese consumers are environmentally aware, interested in eco-friendly products, and even willing to pay more for them. But these consumers also report that a lack of convenient green options leads them to purchase products they know to be less eco-friendly.
With the rise in popularity of ephemeral content; that is the type of content which lasts for only 24 hours and then disappears forever, marketers and brands need to be sure to capitalize on this trend for a killer marketing campaign.