Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
Knowing what I want and chasing it has always been important to me. Before Vero, I worked as a freelancer, planning and executing communication campaigns for different clients on my own and learning by doing.
As many brands and businesses in Southeast Asia are preparing to get back to business, we realize that starting up again isn’t as simple as flipping a switch. There are many questions that businesses and brands should be asking themselves as they deal with a new phase of the Covid-19 […]
Stealth Marketing » noun | a marketing strategy that advertises a product to people without them knowing they are being marketed to, also known as ‘buzz marketing’ – Marketing-schools.org As we ushered in the year of the monkey, Singaporeans had more to chew than the usual delicacies this lunar New […]
WHAT DONALD TRUMP SHOULD KNOW ABOUT MYANMAR By Brian and Nicolas Dear President-Elect Trump: As people who respect democratic values, we congratulate you on your victory. We are also aware of the wide speculation about your administration pivoting away from Asia. We understand you hope to focus on domestic issues. […]
Vero celebrated its 10th year of business in Thailand. With 50 team members across the region, a roster of some of the world’s greatest brands, offices in three countries and a growing offering of modern marketing services, Vero today is a market leader in Thailand and a contender in the […]
Be Your Own Queen, the summer 2020 campaign that Vero designed for MAC, was the Canadian cosmetics company’s first time engaging an influencer in Vietnam. Here’s how it all went down, courtesy of Pham Hoai Anh, the Vero account executive who managed the campaign.
Andy Warhol once said back in the 60s, “In fifteen minutes everybody will be famous.” 50 years later, it’s almost true. With the spread of social media, micro-influencers are on the rise. These people don’t have as many followers as celebrities do, but they foster a community of committed followers […]