Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
In 2018, Vero commissioned a study to learn more about Thailand’s influencers from those who matter most: their fans. The responses we received revealed a lot about who is engaging with influencers and who stands to benefit from their rise. Influencers are driving massive conversations on social and digital everyday.
As an ASEAN-wide communications agency, Vero has been grappling with big questions and concerns from their clients – many of them from outside the region – about what they can do to adapt and survive in the world that the Covid-19 pandemic has created. Just as the SARS epidemic played […]
We champion creativity, innovative thinking and knowledge sharing amongst our people throughout Southeast Asia. To further promote this positive energy, we have recently redesigned our office spaces in Yangon and Ho Chi Minh City to boost productivity and the well-being of our teams.
As companies move to enter Myanmar following the country’s decades of isolation, there is a growing consensus about the benefits of leveraging Corporate Social Responsibility as a component of market entry.
A group of Yangon students have raised awareness of the country’s growing air pollution problems through a creative campaign that last week inspired Myanmar’s Department of Meteorology and Hydrology to begin releasing air quality readings. The data has not previously been released to the public.
Facebook announced this week changes that will take place in the way it curates newsfeeds for its 1.65 billion global users. The changes come on the heels of a user survey that found dissatisfaction about the promotional nature of some posts. In its official statement, Facebook was quick to clarify […]
To bring a little positivity to your feed, let’s take a look at how a few local brands and organizations in Thailand have adapted and used their creativity to protect their customers and community amid the coronavirus crisis.
As China’s economy transforms itself, becoming less export-focused and integrating new fields like electric vehicles, e-commerce, and cashless payments, its footprint in Thailand (and throughout the ASEAN region) continues to expand. Chinese brands such as Xiaomi, Huawei, Alibaba and the Bank of China have already staked out strong positions in […]
Today’s digital landscape is cluttered with advertisements. Because of this, marketers must be smart about how they promote their brands. Traditional, non-native ads are lacking credibility and authenticity. That’s why influencer marketing are the next big thing. Today, almost anyone can be an influencer. Social media has the ability to […]