Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
As China’s economy transforms itself, becoming less export-focused and integrating new fields like electric vehicles, e-commerce, and cashless payments, its footprint in Thailand (and throughout the ASEAN region) continues to expand. Chinese brands such as Xiaomi, Huawei, Alibaba and the Bank of China have already staked out strong positions in […]
When it comes to hosting a virtual press conference, there are several important factors to consider. Here, our colleagues Laurene Hug in Vietnam and Brigida Alexandra in Indonesia share their insights and lessons learned from our first virtual PR campaign.
Black Lives Matter was primarily an American movement until recently, but momentum from the protests means its impact has now spread around the world, including places where Black people are a much smaller minority than the US.