Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
In 2018, Vero commissioned a study to learn more about Thailand’s influencers from those who matter most: their fans. The responses we received revealed a lot about who is engaging with influencers and who stands to benefit from their rise. Influencers are driving massive conversations on social and digital everyday.
We champion creativity, innovative thinking and knowledge sharing amongst our people throughout Southeast Asia. To further promote this positive energy, we have recently redesigned our office spaces in Yangon and Ho Chi Minh City to boost productivity and the well-being of our teams.
The “6 months mother’s milk is all you need” campaign has been awarded South East Asia PR Campaign of the year and Cause related public awareness campaign of the Year by Campaign Asia at the PR awards in Hong Kong last month.
Ever heard of the term KOL? Most people outside of China have not – it stands for Key Opinion Leader. If you’re familiar with influencer marketing, you already have a basic understanding of what a KOL is. A KOL can be anyone from a well-known celebrity, socialite, a blogger, or […]
In 2018, Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those […]
With foreign direct investment in Myanmar nearing $5 billion USD in 2015, and growing steadily, it can be a challenge for marketers to not only make a good first impression in the market, but also to get a sense for how things really work in Myanmar.
Little fingers revolution! Not so little anymore.Friday the 13th November 2015 became a historic day for Myanmar as opposition party National League for Democracy (NLD), led by Nobel Peace Prize Winner Aung San Suu Kyi, won the general election in Myanmar, securing a majority of seats in the Parliament. It […]
Are you considering to launch your business in Myanmar? Vietnamese conglomerates and companies are expending their business in this newly emerged market in ASEAN region and many other Vietnamese businesses will follow these footsteps entering Myanmar, competing with many other foreign investments. As Vero is present in both nations we […]