Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
In 2018, Vero commissioned a study to learn more about Thailand’s influencers from those who matter most: their fans. The responses we received revealed a lot about who is engaging with influencers and who stands to benefit from their rise. Influencers are driving massive conversations on social and digital everyday.
2019 was a big year for us here at Vero – one in which we made investments that expanded our capabilities considerably, while also putting our energy into a slew of excellent campaigns and building relationships with exciting new clients. We opened new offices in Vietnam and Indonesia, moved to […]
We champion creativity, innovative thinking and knowledge sharing amongst our people throughout Southeast Asia. To further promote this positive energy, we have recently redesigned our office spaces in Yangon and Ho Chi Minh City to boost productivity and the well-being of our teams.
Virtual Reality (VR) is a new technology that has allowed people to experience things in a whole new dimension and people have already classed it as another gaming console. VR however is much more than that – the sophisticated technology can substantially be used to increase astonishing, awe-inspiring and memorable […]
WHAT DONALD TRUMP SHOULD KNOW ABOUT MYANMAR By Brian and Nicolas Dear President-Elect Trump: As people who respect democratic values, we congratulate you on your victory. We are also aware of the wide speculation about your administration pivoting away from Asia. We understand you hope to focus on domestic issues. […]
Vero today announced the launch of a wholly owned offering in Vietnam. The Vero office in Vietnam includes a team of digital-focused account managers, planners, creatives, and media and influencer relations specialists who share a goal of building impactful stories and delivering integrated campaigns for local and international brands.
Rewind back half a decade and you’ll see how PR teams held influence over the mass media and how they ruled product launches, new releases and campaigns. Today with the dominance of social media, it is a very different story. When it comes to integrated marketing campaigns and reaching a […]