Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
In collaboration with InsightAsia, we sought to understand what influences consumers in Myanmar, Thailand, and Vietnam along their decision-making process to buy a technology product or service. In addition to this, we wanted to understand what trusted sources of information they would refer to and understand the fears and concerns […]
We champion creativity, innovative thinking and knowledge sharing amongst our people throughout Southeast Asia. To further promote this positive energy, we have recently redesigned our office spaces in Yangon and Ho Chi Minh City to boost productivity and the well-being of our teams.
In this new age of social and digital media, we cannot deny that content marketing is among the most powerful tools in helping brands generate and sustain customers. Creating and publishing relevant and helpful content on your social media channels will help your followers understand more about your company, what […]
As an ASEAN-wide communications agency, Vero has been grappling with big questions and concerns from their clients – many of them from outside the region – about what they can do to adapt and survive in the world that the Covid-19 pandemic has created. Just as the SARS epidemic played […]
The furore over a Thai trash collector’s treatment at the hands of the authorities over a few pirated DVDs he found in his pickings and decided to sell has brought into focus the very real challenge of enforcing intellectual property rights (IPR) protection.
As China’s economy transforms itself, becoming less export-focused and integrating new fields like electric vehicles, e-commerce, and cashless payments, its footprint in Thailand (and throughout the ASEAN region) continues to expand. Chinese brands such as Xiaomi, Huawei, Alibaba and the Bank of China have already staked out strong positions in […]
Stealth Marketing » noun | a marketing strategy that advertises a product to people without them knowing they are being marketed to, also known as ‘buzz marketing’ – Marketing-schools.org As we ushered in the year of the monkey, Singaporeans had more to chew than the usual delicacies this lunar New […]