Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
Vero has launched Campaign Go as a limited-edition New Year’s gift to our partners and regular clients in Vietnam. It features 70 cards and four possible market environments that take players on the journey of a communications specialist through a full year.
For evidence of the success of German companies in South-East Asia, one needs to look no further than the local media where German business is consistently creating positive news coverage about its growth and ambition in ASEAN’s emerging markets.
In Thailand, the popularity of podcasts – spoken-word audio files released in series format – has grown dramatically in recent years, since they can be made on small budgets to cater to a wide variety of niche interests – everything from entertainment news to true crime to industry-specific technical talk.
The playbook offers several suggestions to prepare for and minimize the impact of a disinformation attack: put a crisis response team in place, review vulnerable risk zones, make a list of keywords for social listening, build a reservoir of trust with consistent and transparent communication, manage owned media, be prepared […]
Being approached by many PR professionals on daily basis, Journalists in Myanmar have become pickier than ever. It is hard to convince them of publishing a client’s story because of the policies of the publication house and the cost of the publishing space. Being still in a developing process, Myanmar […]