Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
2019 was a big year for us here at Vero – one in which we made investments that expanded our capabilities considerably, while also putting our energy into a slew of excellent campaigns and building relationships with exciting new clients. We opened new offices in Vietnam and Indonesia, moved to […]
For evidence of the success of German companies in South-East Asia, one needs to look no further than the local media where German business is consistently creating positive news coverage about its growth and ambition in ASEAN’s emerging markets.
The mood in Bangkok today is somber, grieving and downcast. Out of respect for the passing of His Majesty the King Bhumibol Adulyadej, the entire country is donning black. It is a quiet subdued time in what is normally a bustling Bangkok. On Thursday night, a couple hours after the […]
Vero, an award-winning PR and digital agency in Southeast Asia, announced today the opening of an office in Indonesia. This brings Vero’s total count of offices to four and raises the agencies head-count to nearly 100 professionals in Southeast Asia.