Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
A new survey of tech journalists and bloggers conducted by Vero’s data and insights and media relations teams offers several insights that brands, companies, and organizations in Southeast Asia should keep in mind.
Last week, the Foreign Correspondents Club of Thailand hosted a panel discussion about the sharing economy entitled “disrupting the disruptors” and featuring a panel of legal, property and transport experts. The session quickly zeroed in on the challenges facing Thailand’s regulators – and for that matter, regulators around the world […]
From October through December 2020, Vero’s Vietnam office pioneered Next Gen, a program offering ambitious and promising young communications talents in Vietnam a tailor-made training and internship experience.