Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
From October through December 2020, Vero’s Vietnam office pioneered Next Gen, a program offering ambitious and promising young communications talents in Vietnam a tailor-made training and internship experience.
There is an angel doll phenomena sweeping across Thailand, and marketers and PR people are riding the trend, and in some cases, catching blowback. “Luk Thep” is translated as Child Angel. Some Thais believe that these dolls, which may have been spiritually blessed by a monk or fortune teller, contain […]
As China’s economy transforms itself, becoming less export-focused and integrating new fields like electric vehicles, e-commerce, and cashless payments, its footprint in Thailand (and throughout the ASEAN region) continues to expand. Chinese brands such as Xiaomi, Huawei, Alibaba and the Bank of China have already staked out strong positions in […]