Vero conducted a survey to gather insights about the influencer landscape in Vietnam. The concept of influencers isn’t really new – only its current form is. They have existed for at least as long as mass communication has, whether as thought leaders or celebrity spokepersons. But the democratization of markets enabled by the internet has allowed them to compete on levels never possible before.
Brands in Vietnam that can harness the power of Vietnamese influencers will engage a highly active young audience that deliberately seeks out their content.
This cooperative spirit has been a focus for Vero since its beginning, but as the pandemic has increased the need for regional teams to collaborate virtually, the agency made it a priority to invest further in regional culture.
Many people in Myanmar are now living every moment with heavy hearts and justified anxiety. It is a somber time in what is normally a vibrant country, with the possibility of escalation a constant source of dread.
For several years now, global market research has shown that companies can benefit from staking out positions on social and political issues. Consider, for instance, the widespread corporate support of the LGBTQ rights movement, or the spate of brands targeting “green” and “sustainable” consumers. As the social media age has […]
These days, almost anything you could want to buy, experience, or visit has been reviewed by somebody – from household and beauty products, to restaurants at all levels, to travel destinations and activities. But in the electronics market, reviews are especially essential to sales.
Extensive research has shown that many Vietnamese consumers are environmentally aware, interested in eco-friendly products, and even willing to pay more for them. But these consumers also report that a lack of convenient green options leads them to purchase products they know to be less eco-friendly.
In his book Atomic Habits, author James clear makes the argument that systems, not goals, are what we should all focus upon. After all, he writes, winners and losers usually share the same goal (to win!) but it is mostly the systems that make the difference between success and failure.