Ho Chi Minh City, June 25, 2019 – Vero today announced the launch of a wholly owned offering in Vietnam. The Vero office in Vietnam includes a team of digital-focused account managers, planners, creatives, and media and influencer relations specialists who share a goal of building impactful stories and delivering integrated campaigns for local and international brands.
Vero is an ASEAN based PR, social, digital and creative agency focused on serving clients in the largest, fastest growing ASEAN markets. In addition to Vietnam, Vero owns offices in Thailand and Myanmar and is scheduled to open a wholly owned office in Indonesia in the third quarter of this year. Vero has operated through partnerships in Vietnam for the last decade.
“In Vietnam, earned attention remains at the core of what we do, and we are seeking to generate impact for our clients through great creative and great digital capabilities,” said Raphael Lachkar, Vero’s director in Vietnam. “We are pleased to announce a wide array of digital services in addition to the existing public and media relations offering we have in Vietnam.”
Vero has already commenced several research projects in Vietnam to gain insights and better serve clients. One research project focuses on the impact influencer marketing makes upon Millennials in Hanoi and Ho Chi Minh City. The study reveals that nearly 60 percent of millennials are more likely to trust a brand after seeing an influencer post about it. The outreach team in Vietnam can match influencers, both macro and micro, to suit brand identities and key messaging and to reach a wider, yet niche audience.
“The importance of Vietnam as a market in the ASEAN region cannot be underestimated,” said Brian Griffin, managing director of Vero. “There are a lot of really talented people in Vietnam, and the market forces are all headed in the right direction. Our goal is to provide clients with the most comprehensive marketing services offer in the large, fast-growing ASEAN region markets. And Vietnam is a very important part of this.”
Vietnam’s economy is expected to grow at more than 6.5 percent through 2020. Foreign Direct Investment is projected to surge this year, with a significant increase in quality investment. And Vietnam’s young, educated and tech savvy workforce continues to attract Fortune 500 companies.