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Vero x YouGov Study Reveals Tech Consumer Preferences in Indonesia, Thailand, and Vietnam during Covid-19

Vero x YouGov Study Reveals Tech Consumer Preferences in Indonesia, Thailand, and Vietnam during Covid-19

Just over a year into the Covid-19 pandemic, Vero conducted a survey in collaboration with the renowned global market research and data analytics firm YouGov to better understand the current relationship between people and technology and help us serve our growing roster of tech clients. Now we’re sharing select results of that study in the form of visual reports.

In conducting the survey, YouGov sought opinions from over 2,000 people each in Indonesia and Thailand and over 1,000 people in Vietnam on how technology impacts their lives. It is a follow-up to Vero’s 2020 Tech Consumer Report, but this time we narrowed the scope of our questions while adding some new options – and an entire new section about the impact of Covid-19. 

The previous study included results from Myanmar, but due to the political crisis there we were unable to conduct the survey this year.

The survey respondents were cross-generational, with the majority spanning generations X, Y, and Z, with proportional representation of male and female, urban and rural respondents. And unlike the previous study, this year’s report segments our results by generation and sex to find the areas where they differ – and where they do not.

For instance, older generations tend to show greater changes in behavior related to the pandemic, with many having embraced technology as a means to stay connected with others and handle necessary tasks while spending more time at home. Meanwhile, female respondents tend to be more interested in brand communications across the board but are also more skeptical than males about whether technology is good for society.

Across demographics, people report significant reliance on technology for professional, personal, and social tasks while voicing meaningful concerns about issues like security and counterfeit tech products.

For 2021, one of the study’s bigger take-aways is the degree to which people believe that technology has a positive impact on society.  In Vietnam, 74 percent of respondents were optimistic, while in Indonesia, a slight majority feel ambivalent about technology. Thailand falls between the two, with half saying that technology has an overall positive impact on society. And in all three countries, age and income have clear correlations with tech optimism – the older and wealthier people are, the more likely they are to say that tech is a net good.

For the complete study results, please register and download below.

Vero x YouGov Study Reveals Tech Consumer Preferences in Indonesia, Thailand, and Vietnam during Covid-19
Download the Indonesia Tech Study!
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Vero x YouGov Study Reveals Tech Consumer Preferences in Indonesia, Thailand, and Vietnam during Covid-19
Download the Thailand Tech Study!
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Vero x YouGov Study Reveals Tech Consumer Preferences in Indonesia, Thailand, and Vietnam during Covid-19
Download the Vietnam Tech Study!
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