Another awards season has come, taking us on a journey to reflect on what we have achieved over the year’s first half. We are proud that Vero is claiming its position as a leading award-winning agency in Southeast Asia.
Love is Hard, HIV Prevention is Easy, Vietnam – WINNER, GOLD FOR BEST HEALTH AND PHARMACEUTICAL CAMPAIGN, Marketing Interactive
In May, Vero and The Lab shared the gold prize for Best Health and Pharmaceutical campaign with the ‘Love is Hard, HIV Prevention is Easy‘ campaign at the Marketing Interactive Awards 2022.
Later in June, ‘Love is Hard, HIV Prevention is Easy’ was also shortlisted for Best Public Sector campaign at the PR Awards Asia. ‘Love is Hard, HIV Prevention is Easy’ was part of Vietnam’s 2021 national public health campaign designed to raise awareness about HIV prevention, reduce new HIV infections, and eliminate HIV stigma in Vietnam. It promotes the latest HIV prevention tools. Led by the Vietnam Administration for HIV/AIDS Control (VAAC), with technical and financial support from the United States Centers for Disease Control and Prevention (U.S. CDC), under the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and with the Partnership of Health Advancement in Vietnam (HAIVN).
The ‘Love is Hard, HIV Prevention is Easy’ campaign changed public perception of HIV and promoted access to the latest biomedical innovations for HIV prevention, especially using antiretroviral drugs for pre-exposure prophylaxis. Through this campaign, people – especially young people – no longer discriminate against those living with HIV. Successful and effective creative communication campaigns like this will help us get closer to ending the AIDS epidemic in Vietnam by 2030,” said Associate Professor Dr. Phan Thi Thu Huong, Vietnam Administration of HIV/AIDS Control (VAAC).
TikTok’s Save Small Businesses, Thailand – WINNER, GOLD FOR BEST USE OF DIGITAL (COVID-19), PR Awards Asia
At the same time, Vero also won the gold award for Best use of Digital (COVID-19) for the ‘Save Small Businesses’ campaign with TikTok in Thailand at the PR Awards Asia. The campaign aimed to help small businesses and restaurants in Thailand recover post-COVID-19.
“This campaign addressed a critical audience that needed much support in the face of COVID-19. Our approach showed how social media platforms such as TikTok can be fundamental in maintaining social and economic relations during times of crisis,” said Vero’s Vice-President of Client Journey, Suwanya Tungpanya.
“Through this campaign, we were able to rekindle close, local, personal relationships within the community, all of which had been on hold because of the restrictions. We were able to encourage audiences to support businesses across Thailand, maintaining much-needed social and economic interactions,” said Yukoltorn Traithipphitsamai, TikTok Thailand.
Year of the Tiger, Tiger Beer, Heineken, Myanmar – WINNER, BEST INFLUENCER PROGRAMS ENDORSEMENTS, SABRE awards
Year of the Tiger was the first campaign that Heineken rolled out after two turbulent years of COVID and coup in Myanmar. Following this, Tiger Beer faced a big challenge. The hardships that followed COVID-19 and the coup meant that consumers struggled to connect to Tiger Beer’s “Uncage the Tiger” message.
Vero and Tiger Beer took on this challenge, reinforcing brand positioning through the localization of the Year of the Tiger global strategy and message. This created a campaign that sparked bravery and ownership amongst consumers. Globally, Tiger Beer partnered with Son Heung-Min to launch a campaign that encouraged everyone to make the year of the tiger theirs by pursuing their boldest ambitions.
Best Small Agency to Work For, Myanmar – COMMENDATION, Campaign Asia & PRWeek
Second Best Place to Work in Asia, PRovoke Media
Our culture team’s top priority is ensuring Vero is a healthy and happy workplace. So, we were thrilled to come second in PRovoke’s Best Agency to Work For and win Campaign Asia & PRWeek’s Best Small Agency to Work For, for our Myanmar team. Over the year, we have launched many programs that help maintain our people’s wellness and unleash their creative potential.
At the beginning of 2022, Vero announced a region-wide unlimited leave policy to encourage our squad to take more time off and care for their wellbeing.
“In past jobs, it always felt like someone was tracking the length of my coffee breaks and expecting me to keep working even on my days off. But at Vero, it feels like I’m part of a workplace that genuinely cares about my well-being,” said Sasha Alwani, VP of Growth, ASEAN. “With unlimited leave, I feel less stressed about planning time off. I don’t have to worry about whether attending one friend’s wedding will mean missing another, and I can balance work and leisure in a way that keeps me healthy.”
In terms of professional and personal development, Vero frequently organizes Vero Meets sessions with professionals from the industry, and Vero Squad members, to talk about topics that help refresh our folks’ knowledge and curiosity.
Earlier this year, Vero also organized its first inaugural Vero Day dedicated to learning and gaining a better understanding of our industry through shared intelligence from our experts.
2022 Southeast Asia PR Consultancies of the Year – FINALIST, PRovoke Media
With all these achievements, we are proud that our folks have constantly been pushing boundaries and becoming the best in their fields and that we are able to provide them with the (second) best working environment in Southeast Asia.
We are excited to receive even more prestigious awards in the coming future with #VeroSquad!
A new survey of tech journalists and bloggers conducted by Vero’s data and insights and media relations teams offers several insights that brands, companies, and organizations in Southeast Asia should keep in mind.
The National League for Democracy’s landslide victory in November, 2015, and the seemingly smooth democratic transition, is creating a buoyant mood among business leaders in Myanmar. At last week’s Myanmar Summit organized by the Economist, we heard from a variety of business leaders, government officials, entrepreneurs, academics and economists – […]
In his book Atomic Habits, author James clear makes the argument that systems, not goals, are what we should all focus upon. After all, he writes, winners and losers usually share the same goal (to win!) but it is mostly the systems that make the difference between success and failure.
In June and July this year, as the COVID-19 pandemic was causing lockdowns worldwide, Vero’s Thailand office created a campaign for Dell designed to inspire creativity, both despite the difficult times and in response to them.
VERO MYANMAR AND SINGAPORE OFFICES JOIN GLOBALCOM PR NETWORK Vero is pleased to announce that it has expanded its relationship with the GlobalCom PR Network, and today Vero’s Singapore and Myanmar offices officially join the network. Since 2010, Vero’s Thailand and Vietnam offices have enjoyed network membership. Vero is a […]