In collaboration with InsightAsia, we sought to understand what influences consumers in Myanmar, Thailand, and Vietnam along their decision making process to buy a technology product or service. In addition to this, we wanted to understand what trusted sources of information they would refer to and understand the fears and concerns consumers may have in purchasing or using technology, such as data privacy or cybercrime.
Thailand, Myanmar, and Vietnam have all experienced technological growth over the recent years at very different paces due to culture, technology infrastructure and tech literacy. As a result, the attitude and adoption towards tech products and services in each market varies and so does the consumer profile. Through our research, we sought to understand what influences consumers in each respective market on their decision-making process to buy a technology product or service. The results of this study will provide a stronger indication to tech companies operating in these markets about their customers and how to best approach them.
Our study in each of our markets (Thailand, Myanmar, and Vietnam) is based on a survey conducted by Vero and InsightAsia with 300 individuals in each country aged between 15-45 before the COVID-19 crisis began impacting all markets in early 2020.
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