Following the successful launch of influencer recruitment platform MicroFluent, Vero hosted the first-ever MicroFluent Open House for select influencers and content creators at the Vero SuperCampus in Bangkok on July 5, 2025.
Held with the support of vivo, the event served as a proper introduction to the MicroFluent network for influencers in Thailand, with emphasis on community-building, creative growth, and career advancement. Designed as an intimate gathering to ensure a premium quality experience and deeper connections, 29 influencers and creators were invited to take part in the event. Future Open House events and workshops under the MicroFluent banner will feature more participants and extend learning and networking opportunities to influencers in Indonesia, Malaysia, Singapore, the Philippines, and Vietnam.
Throughout the event, attendees engaged in interactive sessions on storytelling techniques for impactful content creation, building unique personal branding, and leveraging their reach to secure brand partnerships that align with their style, voice, and values. Prominent KOLs Babyjolystar (Ruekrut Rungjang) and Dreambarcode (Titipan Pantu) joined as guest speakers, sharing their own journeys as creators and offering participants practical tips and best practices for sustaining a successful career in such a competitive space.
“MicroFluent Open House wasn’t just a gathering of influencers and content creators—it was an avenue for learning and connection,” said Umaporn Whittaker-Thompson, Vero Chief Commercial Officer and Head of Influence. “At Vero, we’ve always emphasized how vital influencers have become in brand reputation and trust-building. And for us, the only way to craft the most effective brand-influencer campaign is by nurturing content creators, especially those who are just starting out, as they find their unique voice, refine their craft, and build meaningful relationships with brands and audiences alike.”
The launch of MicroFluent has created a new channel for emerging creators to gain greater exposure and get priority access to local and regional brand collaborations that have been carefully vetted by Vero’s team of influencer specialists.
As they start working on brand campaigns and grow their revenue, Thai creators need to handle their finances effectively and understand relevant tax requirements. To provide guidance, the MicroFluent Open House also featured a comprehensive session on finance and tax by Vero’s Chief Financial Officer, Thanpitcha Suksawad, covering topics such as managing taxes for freelancers and preparing financial documents, including quotations and invoices.
“At Vero, we believe empowering influencers means going beyond content creation—it includes equipping them with the financial literacy essential for a sustainable, responsible influencer career,” noted Suksawad. “A strong understanding of financial management, from tax filing policies to income documentation, can help influencers make informed decisions about budgeting, saving, and investment—all of these are fundamental in ensuring they thrive as independent entrepreneurs.”
To further inspire participants in their creative journey, experts from vivo gave an exclusive product showcase for vivo X200 FE. With its compact design and the “ZEISS Image. Pro Packed” promise of quality, this new model is designed to be a practical companion for creators on the go, allowing them to capture high-quality, stunning videos for their online platforms.
“As a technology company, vivo has witnessed the growth of the influencer landscape and the power content creators have in amplifying brand stories and connecting people together,” said Pattara Komontitinun, Product, Digital and PR Marketing Manager at vivo. “We believe cutting-edge technology can make a big difference not just in how influencers produce their content, but in sparking new ideas and creative possibilities. We are proud to support the influencer community with devices to keep up with their dynamic needs, and by creating more opportunities for learning and collaboration.”
The MicroFluent Open House in Bangkok is just the first of many initiatives designed to bring together digital superstars and foster a sense of community that’s committed to growing, learning, and succeeding together. Thoughtful activities such as Happy Hours and creator bootcamps will help strengthen Vero’s relationship with influencers in the region, open up more opportunities for collaboration, and boost the creator economy.
MicroFluent welcomes all Southeast Asia-based influencers and content creators across niches and tiers. By signing up, profiles will be added to Vero’s regional creator database, connecting them with brands for paid campaigns, product collaborations, and exciting events.
