Leading Southeast Asian communications consultancy Vero announced today the launch of its new business unit, VeroXperience, dedicated to redefining brand event experiences in the region. This strategic expansion will see Vero demonstrate its event management and production capabilities to further elevate brand-consumer engagement.
Now more than ever, consumers are looking to connect with brands in more personal ways, and hosting events is a great place to start for brands to create meaningful consumer experiences and interact with potential customers in real time.
VeroXperience specializes in coordinating and executing a wide range of events, including but not limited to:
Brand and Product Launches
Grand Opening Ceremonies
Conferences, Seminars and Networking
Pop Up Displays
VIP Workshops and Masterclasses
VeroXperience will provide clients with end-to-end event solutions—event planning and strategy, concept and design, venue and vendor management, marketing and promotion, production and execution, attendee engagement and experience, photo and video documentation, post-event evaluation and reporting, budget management, risk management, and client communication and collaboration—ensuring a seamless experience from start to finish.
The new event unit leverages the expertise of an exceptional event team spearheaded by Vero’s Vice President for Consumer Experience Prapasri Vasuhirun. The team has a proven track record of successfully executing numerous exceptional events in recent years.
“Our strength lies in our role as strategic consultants, working closely with clients to design event marketing and PR strategies that genuinely resonate with their target audience,” said Prapasri Vasuhirun. “This new business unit aims to elevate Vero’s consultancy approach, encouraging more open collaborations with clients to co-create unique event experiences that bring them closer to their target audience. We understand that each brand has a distinctive story, and our mission is to bring those stories to life through immersive and impactful event experiences.”
Why events matter: The power of brand-consumer connection
Events play a pivotal role in both selling products and cultivating lasting relationships between brands and consumers. Events allow brands to get their name and products in front of as many potential customers as possible while allowing people to discover and experience everything brands offer.
Recent statistics show the significant positive impact of event marketing in building brand reputation and gaining consumer loyalty. Research by Zippia found that 60% of business leaders worldwide believe that events are the most critical marketing tactic. Events serve as a unique platform for brands and consumers to connect and engage. Additionally, 85% of marketers surveyed acknowledged that events contribute significantly to increased lead generation and sales.
The same is true in Asia, where the industry is projected to surge to an estimated $567.10 billion by 2026, driven by increased frequency, the emergence of new event formats, social trends, and technology integration. The region is organizing major events to boost its global influence, showcase cultural values, and stimulate business growth. Among the standout cities for hosting these events are Bangkok, Singapore, Kuala Lumpur, Jakarta, and Manila.
In Thailand alone, the MICE (Meetings, Incentives, Conferences, and Exhibitions) and mega-event market is estimated to reach $12.23 billion by 2027, registering a CAGR (Compound Annual Growth Rate) of 11.63% from 2021 to 2027, with key stakeholders including corporate organizations, public organizations, and non-governmental organizations. An increase in number of tourists and business activities in Thailand is a key factor expected to fuel market growth in the near future.
The entire event industry will also see a growing emphasis on sustainability and eco-friendly practices in event planning— a direction VeroXperience intends to explore and take a leadership role in moving forward.
The new event unit reaffirms Vero’s commitment to innovation, constantly adapting to the shifting demands of the consumer market and cultivating brand-consumer relationships across Southeast Asia.
Create immersive experiences and impactful events for your brands with Vero! Please contact Prapasri Vasuhirun at email@example.com.
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