Government relations consultancy Vero Advocacy has expanded its Vietnam team with the addition of two senior advisors, Ms. Nguyen Thu Trang and Mr. Hoang Viet Tien. Their combined expertise in crisis management, public affairs and digital transformation will support the firm’s efforts in helping businesses navigate policy and regulatory landscape in Vietnam.
Ms. Nguyen Thu Trang has over 25 years of experience in government relations, stakeholder engagement, and crisis management, helping clients navigate regulations and enter the Vietnamese market. Before joining Vero Advocacy, Ms. Trang built extensive experience in regulatory and government affairs, specializing in policy risk management, regulatory compliance, and high-level negotiations across Southeast Asia. She has advised Fortune 500 companies, overseen cross-border operations, and played a pivotal role in facilitating critical logistics, including vaccine deliveries during the COVID-19 pandemic. With deep expertise in crisis response and regulatory navigation, Ms. Trang will advise Vero Advocacy clients on anticipating policy shifts and mitigating risks through effective stakeholder engagement.
Mr. Hoang Viet Tien has two decades of experience in digital transformation, fintech, and public policy, with a strong track record in leading digital strategy and large-scale technology initiatives across banking, telecommunications, and investment sectors. He currently serves as Deputy General Secretary and COO of the Vietnam Digital Communications Association (VDCA) and as Senior Vice President at an asset management company. He has held key leadership roles at some of Vietnam’s most reputable financial institutions, driving innovation and technological advancements. At Vero Advocacy, his expertise will enhance the firm’s ability to support technology-driven industries in navigating policy and regulatory challenges.
“Ms. Nguyen Thu Trang and Mr. Hoang Viet Tien are two of the best and most well-known names in Vietnam’s government relations, and I am confident that their expertise, experience, and network will strengthen our ability to support clients in navigating complex regulatory landscapes,” says Vero Advocacy Vietnam Director Le Hong Diem. “Vietnam’s expanding economy and rapid digital transformation present immense opportunities for foreign and domestic businesses, but this also means laws and policies are evolving quickly. Vero Advocacy, with the guidance of our senior advisors and consultants, is equipped to help businesses stay ahead of regulatory changes, mitigate risks, and engage effectively with key stakeholders.”
In Vietnam, government relations is a critical function for businesses seeking to navigate regulatory requirements, secure approvals, and establish constructive engagement with policymakers. As the regulatory landscape evolves in response to national economic priorities, proactive engagement is essential to ensuring compliance, mitigating potential disruptions, and creating favorable conditions for sustainable business success.
Vero Advocacy, with operations in Indonesia, Malaysia, Thailand, and Vietnam, provides research-driven strategies to help businesses monitor policy changes, manage regulatory risks, and engage stakeholders. Led by Managing Partners Nattabhorn “Ink” Buamahakul and Pongsiri “Win” Poorintanachote, the consultancy offers policy communications, high-profile event coordination, and multi-party initiatives to enhance market competitiveness.
Vero Advocacy is part of the Vero Group, giving clients access to a full suite of services beyond government relations, including public relations, influencer marketing, and events management. This integrated approach eliminates the complexity of managing multiple consultancy relationships, ensuring seamless project execution and a cohesive strategy that enhances stakeholder engagement and business impact.
As a Clean Creatives agency, Vero Advocacy has pledged not to work with fossil fuel companies, reinforcing its commitment to ethical advocacy.
