A STUDY BY VERO
Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those they see in person.
Myanmar’s rapid digital ascendance stands out. Its story testifies to the region’s remarkable agile adaptation of global trends to suit local market reality.
Vietnam is embracing electric vehicles (EVs) as part of the government’s sustainability efforts. But is the market ready for this transition?
Mark your calendars: The first Vero Company Break is scheduled from 25th December 2023 to 1st January 2024.
Indonesia’s election season kicks off on November 28. While brands are encouraged to stay neutral, they can employ strategies to join social conversations.
This white paper provides insights into the consumer perceptions and offers a roadmap for Chinese auto brands exploring Southeast Asia.
Indonesia’s new e-commerce policies hit TikTok hard, but open doors for brands to expand and tap into the growing live shopping trend.
The Vero team in the Philippines celebrates two years of impactful work. As we continue the journey, we reaffirm our sustainability agenda.
2019 was a big year for us here at Vero – one in which we made investments that expanded our capabilities considerably, while also putting our energy into a slew of excellent campaigns and building relationships with exciting new clients. We opened new offices in Vietnam and Indonesia, moved to […]
As the modern consumer evolves, so too may the way brands communicate. Vero shares insights and observations about communications in Thailand today.
In an era where nearly all marketing technology points towards digital, it’s time for agencies and clients in Thailand and the wider ASEAN region to start thinking about podcasts as a new channel to reach customers. For anyone unfamiliar with podcasts, they are basically audio shows, usually produced in a […]
Vero has launched Campaign Go as a limited-edition New Year’s gift to our partners and regular clients in Vietnam. It features 70 cards and four possible market environments that take players on the journey of a communications specialist through a full year.
Vietnamese beauty enthusiasts are all about that ‘Marie Kondo skincare’ and #nomakeupmakeuplook. As Vietnamese consumers are now more educated and sophisticated in demands, they have higher expectations of beauty and personal care products. They are now seeking ways to reduce the number of products but still maintain the optimal skincare […]
