A STUDY BY VERO
Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those they see in person.
Myanmar’s rapid digital ascendance stands out. Its story testifies to the region’s remarkable agile adaptation of global trends to suit local market reality.
For many Filipinos’ visiting a fast-food restaurant was a weekly tradition, but the hike in prices means that Pinoy’s are prioritizing healthier options instead.
The playbook offers several suggestions to prepare for and minimize the impact of a disinformation attack: put a crisis response team in place, review vulnerable risk zones, make a list of keywords for social listening, build a reservoir of trust with consistent and transparent communication, manage owned media, be prepared […]
In April 2017, the hottest new music festival in the Western world collapsed before it could begin, live on social media for all to witness. Now, Fyre Fest is back in the news with the release of two new documentaries (from Netflix and Hulu) on how the event snowballed from […]
From October through December 2020, Vero’s Vietnam office pioneered Next Gen, a program offering ambitious and promising young communications talents in Vietnam a tailor-made training and internship experience.
Vero opens its doors in the Philippines – literally! Our newly opened Supercampus is a testament to our ambition to support & grow our teams and clients in the Philippines.
We all know the repercussions of fake news and poor credibility. It can be damaging in terms of public relations and brand image. Several organizations including Facebook have started to tackle this issue. In January, Facebook unveiled the ‘Journalism Project’ to strengthen media ties and promote news literacy. The project’s […]
We heard the commotion created by Musk’s demands recently and thought the CEO could use an alternative way to deliver the news more smoothly.
