A STUDY BY VERO
Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those they see in person.
Myanmar’s rapid digital ascendance stands out. Its story testifies to the region’s remarkable agile adaptation of global trends to suit local market reality.