Now Announcing New Vero Promotions
The Vero agency is very proud to announce promotions for a group of team members following their annual reviews. Each of these team members made great impacts on the company and has taken great responsibility for driving outstanding results for our clients. Vero has had a successful year so far […]
Why Brands Should Jump onto the VR Bandwagon
Virtual Reality (VR) is a new technology that has allowed people to experience things in a whole new dimension and people have already classed it as another gaming console. VR however is much more than that – the sophisticated technology can substantially be used to increase astonishing, awe-inspiring and memorable […]
5 Reasons Influencer Marketing Boosts Brand Awareness
Today’s digital landscape is cluttered with advertisements. Because of this, marketers must be smart about how they promote their brands. Traditional, non-native ads are lacking credibility and authenticity. That’s why influencer marketing are the next big thing. Today, almost anyone can be an influencer. Social media has the ability to […]
Will Facebook Block This Post Too?
Facebook is facing its first major controversy in Myanmar, a situation we are now referring to as Kalar-gate. This controversy stems from Facebook’s (good) intentions to use technology to ban hate speech. But speech is nuanced, and while AI is now doing amazing things, it has not quite caught onto […]
5 Things to do when you go digital in Myanmar
How do companies and organizations all over the world communicate their brand messages nowadays? The answer is, of course, digitally. Although Myanmar has just recently opened up, it is learning and catching up fast. With rapidly increasing connectivity, 90 percent of Myanmar’s population has access to internet. With more and […]
Disrupting the Disruptors
Last week, the Foreign Correspondents Club of Thailand hosted a panel discussion about the sharing economy entitled “disrupting the disruptors” and featuring a panel of legal, property and transport experts. The session quickly zeroed in on the challenges facing Thailand’s regulators – and for that matter, regulators around the world […]
Podcasts in Thailand: The New Kid on the Block
In an era where nearly all marketing technology points towards digital, it’s time for agencies and clients in Thailand and the wider ASEAN region to start thinking about podcasts as a new channel to reach customers. For anyone unfamiliar with podcasts, they are basically audio shows, usually produced in a […]
Flagging Fake News
We all know the repercussions of fake news and poor credibility. It can be damaging in terms of public relations and brand image. Several organizations including Facebook have started to tackle this issue. In January, Facebook unveiled the ‘Journalism Project’ to strengthen media ties and promote news literacy. The project’s […]
How Big Data Can Influence your Marketing Campaign
For some of us the term Big Data sounds scary and overwhelming. We associate it with substantial mathematical equations and analytics that will precisely determine particular business actions. Spotify has recently launched their largest global campaign yet – boldly saying ‘Thanks 2016, it’s been weird’. The adverts contain messages from […]