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PR in the Sharing Economy

As much as some long established businesses would like to maintain the status quo, the sharing economy is here to stay. But sharing economy companies need to create understanding by enlisting PR strategies to communicate with stakeholders. Many of these stakeholders may be unfamiliar with the sharing economy model Here […]

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#Public relations
News

Facebook Instant Articles and ASEAN

Announced two weeks ago, Facebook’s ‘Instant Articles’ tool enables news organizations to embed their content directly within the Facebook news feed itself.

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#Digital marketing
News

Why content marketing is important

In this new age of social and digital media, we cannot deny that content marketing is among the most powerful tools in helping brands generate and sustain customers. Creating and publishing relevant and helpful content on your social media channels will help your followers understand more about your company, what […]

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#Content marketing
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5 signs your Myanmar marketing and comms strategy is on the right track

With foreign direct investment in Myanmar nearing $5 billion USD in 2015, and growing steadily, it can be a challenge for marketers to not only make a good first impression in the market, but also to get a sense for how things really work in Myanmar.

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#Communications #Myanmar
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Creating a winning lead generation program in Thailand

Smart phone penetration is nearing 100%, Facebook, Instagram, LinkedIn growth is steady and analytics give us a whole new understanding of target potential. Altogether, there has never been a better time to coordinate lead generation campaigns in Thailand.

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#Digital marketing #Thailand
News

The 5 things about Public Relations in Vietnam that you need to know

As 2015 just turns around the corner, many opportunities (and hindrances) are opened for businesses in Vietnam, and public relations has been known as an effective way to boost your business and reputation, here are the top 5 things about PR in Vietnam to look out in 2015.

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#Public relations #Vietnam
News

Trashed DVDs Offer a Lesson on IP Comms

The furore over a Thai trash collector’s treatment at the hands of the authorities over a few pirated DVDs he found in his pickings and decided to sell has brought into focus the very real challenge of enforcing intellectual property rights (IPR) protection.

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#Communications
News

How German companies secure success in South-East Asia

For evidence of the success of German companies in South-East Asia, one needs to look no further than the local media where German business is consistently creating positive news coverage about its growth and ambition in ASEAN’s emerging markets.

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#Communications
News

Leading market entry to Myanmar with CSR

As companies move to enter Myanmar following the country’s decades of isolation, there is a growing consensus about the benefits of leveraging Corporate Social Responsibility as a component of market entry.

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#Myanmar
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