Covid-19 has left its mark on almost every industry. While for some the impact was indirect, creative agencies have really felt the heat of the pandemic. Whether specializing in consulting, marketing solutions, communications, advertising, media or digital transformation, Vietnam’s creatives had to quickly adapt to the changing reality to better support their clients and partners.

In this feature, we ask the experts from Vietnam’s leading agencies about the changes they (and their clients) had to embrace to survive and thrive during the pandemic. We also zoom in on emerging advertising trends in Vietnam.

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