Insights

New & Improved in Vietnam

The importance of Vietnam as a market in the ASEAN region cannot be underestimated. Vietnam’s economy is expected to grow at more than 6.5 percent through 2020. Foreign Direct Investment is projected to surge this year, with a significant increase in quality investment. And Vietnam’s young, educated and tech savvy workforce continues to attract Fortune 500 companies.

These are among the reasons Vero has made Vietnam one of our investment priorities in 2019.

For years, Vero has served clients in Vietnam through a variety of partnerships. But these partnerships are no longer enough.

Today, Vero’s office is wholly owned, under new management and includes a new team of digitally-focused account managers, creatives and planners with a shared goal of being the best at brand strategy and delivering the best fully integrated campaigns. And with all of this change comes a new sense of possibility about the work we can do for clients in Vietnam.

Already, the impact is being felt within our business as our team in Vietnam is collaborating on creative campaigns with colleagues across the Southeast Asia on behalf of both regional and global clients.

Many of the major global digital marketing and PR agencies have offices in Vietnam. This includes agencies owned and operated by the marketing services holding companies, such as WPP, Publicis and Omnicom. There are also large numbers of smaller, independently owned agencies based in Ho Chi Minh City and Hanoi, many doing very creative work for enterprise clients. Vero’s place in the agency landscape is in between these two models. In short, there are numerous global agencies and numerous local agencies – but there are few agencies that are truly regional in Southeast Asia.

Our goal is to provide clients with the most comprehensive, most future-oriented PR and digital marketing services in the largest, fastest growing countries in the ASEAN region.

The Vero agency celebrates 12 years of business in Southeast Asia in 2019, and 12 years of building a business that today serves clients in the region, including Indonesia, Vietnam, Singapore, the Philippines, Myanmar and Malaysia.

The reality is that no agency will probably ever have an office in every country in Southeast Asia. There are simply too many markets to make that realistic and investment isn’t always necessary when there are affiliate partners in some of the smaller ASEAN markets, such as Laos. However, for Vero, our goal is to have a very complete offer in the major markets of the ASEAN region – and we believe we are on the way to having one of the best offers in the region. A strong, highly creative team in Vietnam is an absolutely critical part of this process.

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