Following the Myanmar military coup, the communication landscape was drastically shaken up, creating a challenge for brands and businesses to follow, much less develop plans to protect their employees and stay connected with their customers.
While COVID-19 accelerated the integration of digital games and e-commerce into the lives of people, the military coup has overturned the influencers and traditional media industries, causing a big rise in consumer activism and consumers’ social consciousness.
While 100% of state-owned print media are running, only 10% of privately-owned print media are in operations now and there has been a rise of alternative social platforms, such as Telegram Groups, Viber Communities, and Twitter since Facebook was blocked ever since the coup was staged.
This playbook outlines the recent changes in Myanmar’s communication landscape and most importantly, provides our recommendations for brands and marketers facing some of the biggest challenges during this difficult time.
For the full playbook, please register and download below.