Insights

Make the Most Out of Your Next Exhibition Booth

What comes to mind when you think of an exhibition? Endless rows of cookie-cutter booths with basic signage and uninspiring product displays?

Exhibition booths are a fantastic means to activate your brand and boost exposure, but how do you stand out in an expo surrounded by thousands of others? Bangkok is home to a plethora of world-class MICE business, bringing in over 35 million visitors to the city. Riviera shares their top 4 tips to guarantee your booth’s success.

1. Define the Objective

What is the purpose of your booth? Consider what you would like the consumers to take away. Do you want to educate them about your brand? Generate new leads? Debut a new product? Confirm a clear goal, so that you can craft the journey based on what you want to achieve.

2. Make an Impression

Incite an emotion or reaction by creating a memorable experience. A multi-sensory booth that takes the consumer on a journey strengthens their association to the brand. Interactive displays and technology are a fantastic means to engage with your consumers and capture their attention. Creativity aside, be sure to maintain visual and brand consistencies throughout. Working with trusted vendors makes all the difference, as the feel and quality of your booth will represent your brand just as much as your product or service.

3. Amplify Your Exposure

Capitalize on your interaction with the consumer by creating visually-captivating experiences and create an opportunity for them to shout about you. Let the consumers be the mule to broaden your reach as they naturally take your offline presence, online. Watch it spread like wildfire.

4. Make an Impression

Incite an emotion or reaction by creating a memorable experience. A multi-sensory booth that takes the consumer on a journey strengthens their association to the brand. Interactive displays and technology are a fantastic means to engage with your consumers and capture their attention. Creativity aside, be sure to maintain visual and brand consistencies throughout. Working with trusted vendors makes all the difference, as the feel and quality of your booth will represent your brand just as much as your product or service.

Premier Event Agency, Riviera, are experts when it comes to booth design having over 14 years of experience as Asia’s leading event management company. With offices across Thailand, Singapore & Greater China, their team are driven and full of passion to create something unique for each client, helping them scope out what best fits their needs. Don’t let your next trade show booth slip under the radar, leave a lasting impression on your consumer. Be bold.

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