Account Manager, Metaverse

Account Manager, Metaverse

Account Manager, Metaverse 

As we seek to maintain our positioning as a future-oriented consultancy, Vero is opening roles for communications professionals with a passion for technologies and platforms that will shape the future. If you excel in taking new, emerging technologies and making them relevant, relatable, and inspiring through PR, social media, and influencer marketing campaigns, then this role may be right for you.  

This is a start-from-scratch opportunity to build a practice group dedicated to emerging tech.  The objective is to help colleagues and clients identify new market opportunities, and develop and roll out brand and marketing strategies and campaigns that incorporate and celebrate the metaverse, Web 3, and emerging financial technologies. 

The ideal candidate will help to make Vero the most sought-after brand consultancy in Southeast Asia for campaigns inside and outside the Metaverse and to help tell the stories of progress on behalf of our clients. 

Principal Responsibilities 

  • Primary accountability is to drive the development and implementation of brand campaigns in Web3 (Metaverse, NFTs) 
  • Delivery of innovative marketing – by unlocking market opportunities through insights, marketing science, data, and analytics, creativity, and collaboration 
  • The geographical remit includes potential for impact across all Vero markets in Southeast Asia 
  • Accountable to the head of consumer communications. 
  • Responsible for thought leadership within the consultancy on the topics such as the Metaverse, Web3, and NFTS with a specific focus on how these technologies apply to brands and stakeholders in Southeast Asia. 
  • The candidate must be aligned to the Vero vision, values, goals, and culture in personal behavior, actions, and decision making 
  • The ideal candidate should reside in Southeast Asia. 

Requirements: 

  • 4+ years of experience in a PR / communications role with experience serving clients at multinational brands in technology, FMCG, fashion and beauty, gaming, entertainment, or other industries with the potential to launch campaigns within the Metaverse. 
  • A strong point of view on how PR and communications professionals can best service companies in the cryptocurrency and financial technology industry. 
  • Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology. 
  • Excellent communication skills and ability to provide sound counsel and recommendations to clients.
  • Leadership and management potential to mentor and grow junior colleagues.
  • Good communication and presentation skills in English, as well as negotiation skills and experience managing budgets. 
  • Results-oriented and able to work under pressure to solve problems.
  • General understanding of agency protocols, procedures, and processes. 
  • Organized, with a passion to learn. 

As we seek to maintain our positioning as a future-oriented consultancy, Vero is opening roles for communications professionals with a passion for technologies and platforms that will shape the future. If you excel in taking new, emerging technologies and making them relevant, relatable and inspiring through PR, social media and influencer marketing campaigns, then this role may be right for you.  

This is a start from scratch opportunity to build a practice group dedicated to emerging financial technologies, including but not limited to crypto currencies.  The objective is to help clients in the financial technology and crypto currency industry achieve their communications and business goals through creative, compelling, relatable PR, social, influencer marketing campaigns.   

The ideal candidate will help to make Vero the most sought-after brand consultancy in Southeast Asia for campaigns related to the financial technology industry and, and to help tell the stories of progress and innovation on behalf of our clients. 

Principal Responsibilities 

  • Primary accountability is to drive the development of a practice focused upon brands in the financial technology and crypto currency industry. 
  • Delivery of innovative marketing communications – by unlocking market opportunities through insights, marketing science, data and analytics, creativity and collaboration 
  • Geographical remit includes potential for impact across all Vero markets in Southeast Asia 
  • Accountable to the head of consumer communications. 
  • Responsible for thought leadership within the consultancy on the topics such as but not limited to communications for brands in crypto currency, payments, fin-tech, blockchain.  Thought leadership shall include a focus on how these technologies apply to brands and stakeholders in Southeast Asia. 
  • The candidate must be aligned to the Vero vision, values, goals and culture in personal behavior, actions and decision making 
  • The ideal candidate should reside in Southeast Asia. 

Requirements: 

  • 4+ years of experience in a PR / communications role within the banking, fin-tech, payments, crypto currency or related industries. 
  • Strong point of view on how PR and communications professionals can best serve companies in the crypto currency and financial technology industry. 
  • Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology. 
  • Excellent communication skills and ability to provide sound counsel and recommendations to clients 
  • Leadership and management potential to mentor and grow junior colleagues 
  • Good communication and presentation skills in English, as well as negotiation skills and experience managing budgets
  • Results oriented and able to work under pressure to solve problems 
  • General understanding of agency protocols, procedures, and processes 
  • Organized, with a passion to learn 

 

RESPONSIBILITIES

You will collaborate with account managers and directors to supporting the agency’s English-language copywriting, research, and content strategy efforts throughout the ASEAN region by developing compelling narratives for both client assignments and internal agency projects. This will include developing press releases and stories for the agency’s clients, supporting a sustained content strategy for the agency blog, and producing agency publications such as reports and white papers.   

As a support unit for local account teams, you will be involved from time to time in the strategic development of creative copywriting, branded journalism projects, proposing content opportunities, taglines, and suggesting creative angles that carry our client’s brand messages. Regarding projects that are published in English, you will often be the final editor and proofreader before publication. 

For in-house agency projects such as blog articles, white papers, newsletters, and agency social media posts, you will report to the agency’s regional Head of Culture. For client work such as press releases, editorials, and branded social media posts, you will work directly with the account teams for their respective clients and report to the COO and CEO as needed.

CRITERIA  

  • Excellent technical and stylistic proficiency in English-language writing. You have a degree from an English-language university and/or a minimum of two years working experience in a word-based content development related field such as journalism, creative writing, or brand copywriting.  
  • While knowledge of local Southeast Asian languages is not required, you should have a sensitivity and willingness to adapt your communication style to local cultural norms. Experience in translation/localization is helpful. 
  • You believe efficient communication is sparked by positive conversations. 
  • You trust that creativity and empathy are at the heart of great communication strategies. 
  • You are comfortable working in a young, multicultural environment and communicating professionally across multiple cultures. 
  • You are self-directed and can manage your own projects, goals, and deadlines. 

Travel And Place of Work 

Your usual location for work will be the company’s office. Your place of work may vary depending on the Company’s needs, including Thailand, Indonesia, Myanmar and Vietnam, or other locations as instructed from time to time. Additional expenses, incurred by you as a result of the Company directing that you work from a location other than your usual location, will be reimbursed by the Company. 

ABOUT VERO

Vero is an award-winning communications consultancy serving clients in Southeast Asia. 

Vero designs integrated marketing and communications strategies for brands to tap into the region’s digital ecosystems and fast-growing economies. 

With offices in Indonesia, Myanmar, the Philippines, Thailand, and Vietnam, Vero is a collective of over 130 industry PR, social, digital, influencer and creative experts. 

Winners of PRovoke 2021 Southeast Asia Consultancy of the Year Award, Vero has a distinctive approach to earned media, putting emerging technology at the core of its business and championing stories of progress. 

Vero regularly produces research papers examining relationships between brands and audiences, digital trends, and emerging cultural impact. Vero also produces playbooks for brands on topics such as but not limited to management of fake news and disinformation threats. 

Vero advises some of the world’s leading brands, corporations, trade groups and non-profit organizations. Vero is the 2021 winner of the PRCA Southeast Asia awards program for crisis communications. 

WORKING AT VERO

You will be a member of a multicultural team of communication specialists, spread across the region and brought together by their love for creative and efficient strategies. We pride in creating deeply simulating flexible workplaces informal and inspiring. 

We also invest in a comprehensive set of employee benefits, including but not limited to:  

  • Annual Bonus: An “enhanced 13th month” through which you will receive an annual extra sum of money equal to your salary in the preceding month plus a fraction of annual company benefits. The year-end bonus is determined by the Company and at its sole discretion. The Year-end Bonus is paid in the same paycheck as January.  
  • Flexible Office: All our employees can choose where they want to work on any given day, should it be from the office, from home, from a coffee shop, or from a yacht in the Pacific Ocean.   
  • Tech set-up: one company laptop, a budget to build your home office, subscriptions to relevant industry media as well as to social sentiment analysis and business intelligence tools and dashboards.  
  • Working days: from Monday to Friday, 9 am to 5:30 pm (including 1 hour of lunch break). 
  • International Travel: As much as possible we push our teams to travel for events/client work. On any given year (non-pandemic that is) manager-level team members have the opportunity to visit some of our other offices, attend industry events and follow their clients if they handle regional projects. 
  • Unlimited Leave: Vero is a creative business, and the output of its teams’ doesn’t only depend on the number of hours it worked. Stress and overwork are the strongest factors affecting a team’s output, they are also the two main factors driving people away from Vero, and from the industry in general. We encourage you to take more time off, unplug, and recharge 
  • Sick Leave: The number of your leaves is not monitored by the company as we believe that you should take a rest when you are unwell and unfit to work.  
  • Wellness day off: 1 paid day per quarter for you to take time off, unplug, treat yourself with something nice.  
  • Extended weekends: 1 extra day per month for you to take on a Friday or a Monday and enjoy a longer weekend. 
  • Thought Leadership and training: We sponsor team-members with training tools and resources, both internal and external, and we even incentivize employees to complete classes. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel is needed for their development. For example, this could be a program organized by a group such as PR WEEK, PRCA or a training program that focuses on business in general. Across the Vero group we are seeking new and better ways to help people develop careers.  
  • Health Insurance: The Company will provide private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion.  
  • Mental Health Budget: We understand the importance of access to proper mental health support, all our employees can access a minimum budget of $500 USD per year for therapy with internationally trained psychologists. The access to this budget and the content of your therapy are 100% confidential, only you and your therapist know what is being said during sessions, of course.