In Southeast Asia, brands can reach digital maturity with authentic and conscious campaigns
As consumers become more socially, sustainably and ethically conscious, they want the brands that represent them to do more, be better, and positively affect the world they live in.
Staying Ahead in the Philippine Media Landscape: Opportunities for 2023
A closer look at how the Philippine media industry has undergone a massive transformation in recent years, as digital and social media have taken center stage.
ChatGPT Just Went From Project to Product: What Will We Become?
An Op-Ed speculating on how ChatGPT’s commercial applications will transform the PR and brand consulting industry by Vero COO, Raphael Lachkar.
I Saw It on TikTok: A look at #Budol Culture in the Philippines and what it means for brands
Known as the world’s social media capital, the Philippines has stayed up to date with the latest trends. Whether it’s the latest must-have skincare product or cheaper headphones, this phenomenon of buying products promoted on social media earned a rightful term – budol.
Five Simple Steps to Help You Take Leave Stress-Free
Taking time off isn’t just something you deserve; it’s something you need.
Earning Digital Trust in the eCommerce Environment
With the pandemic forcing a rapid shift in how consumers shop, Vietnam’s digital economy is mushrooming significantly, with eCommerce as the fastest growing sector in Southeast Asia in 2022.
Agency Work-Life Balance, is it a Myth?
Agencies have long had a bad reputation for overworking, underpaying and underappreciating employees. But Vero is breaking the agency mould.
Next-Generation Anti-Financial Crime Control and Money Laundering
How Vietnam has implemented anti-money laundering/counter-terrorism financing (AML/CTF) measures at national and policy levels, addressing legal, institutional, and capacity gaps.
How Doctor Influencers Are Taking Over Social Media In Indonesia
Doctor influencers are taking over social media in Indonesia, and people are getting more educated (and entertained) about their health problems every day on the apps.