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The Brief

Delta Electronics, a leader in future-fit industries such as electric vehicle charging stations, data center solutions, renewable energy, smart cities, and industrial automation, hosted their third annual Delta Future Industry Summit in October 2020 with the support of Vero.

The theme of the summit was ‘Future Proofing Thailand for the Next Normal’, and it served as a unique platform for stakeholders in both the public and private sectors to connect and discuss the latest trends and drivers of Thailand’s COVID-19 recovery via networking, presentations, and panel discussions.

The main goal was to generate awareness of Delta Electronics as a thought leader and innovator in the industry.

Vero was tasked to provide campaign management services to inform stakeholders about the capability of Delta Electronics to help shape Thailand’s industrial future.

Execution

This year, the summit was held at the Hyatt Regency Bangkok Sukhumvit Hotel. It brought together key decision-makers to explore innovative solutions, including data centers and digital infrastructure, e-mobility, smart cities, and smart home solutions.

Vero distributed the press releases which were produced together with Delta to relevant media and secured a guest list of over 100 leading professionals and executives in the manufacturing, energy, automotive, technology, and construction industries, along with government officials including the Permanent Secretary of Industry, Mr. Kobchai Sungsittisawat.

In addition, Vero briefed and prepared Mr. Jackie Chang, President of Delta Electronics Thailand, and K. Kritsda Utamote, President of the Electric Vehicle Association of Thailand, for the post-event interviews and press conference.

Keynote speakers at the event included:

• Mr. Wachirachai Koonamwattana, Head of Living Solution Business, SCG Cement-Building Materials, who presented insights about key technology developments for smarter living in Thailand’s next normal.
• Mr. Wachirapong Boorapachon, Head of Data Center, True Internet Data Center; Mr. Pattrawoot Suesatayasilp, Chief Technology Officer of LINE MAN Wongnai; Mr. Taveesak Saengthong, Managing Director, Oracle Thailand; Mr. Sakda Sae-Ueng, Delta Thailand Communication & Information Solutions Regional Director, who shared their insights in a talk titled ‘Cutting-edge Data Center Solutions to Realize Your Next Normal Digital Transformation’.
• Mr. Lertchai Kaewwichian, Assistant Governor Provincial Electricity Authority; Mr. Krisda Utamote, President of the Electric Vehicle Association of Thailand; Mr. Kittisak Ngoenngokngam, Delta Thailand, Energy Infrastructure Solutions SEA Business Director, covered the smart grid, EV and EV charging innovations for intelligent and zero-emission cars, in a discussion titled ‘Smart City Infrastructure Solutions Empowering Thailand’s Green Transportation’.
• Mr. Chaiyoot Chinmahavong, Executive Vice President, Land and Houses PCL.; Mr. Supparat Sivapetchranat Singhara Na Ayutthaya, Chief Digital Officer, Frasers Property Thailand; Dr. Pornput JarumongkonSak, Co-Founder of Energy Smart, SCG Cement-Building Materials Co.,Ltd.; Mr. Allen Chao, Delta Thailand, Building Automation Solutions Regional Director, who discussed how to leverage energy-efficient and smart solutions to provide healthy indoor air and smart life convenience for the entire family in their discussion ‘How Smart Building Solutions will Shape Life in the Next Normal’.

These keynotes and discussions attracted leading news organizations, including Nikkei, Prachachart Turakij, and Beartai. With Vero’s outreach and media support, a total of 30+ journalists attended Delta’s Future Industry Summit, generating 3.1 million Thai baht in PR Value.