Vero commissioned a study to understand the impact of influencer marketing on Thailand’s growing audience, Millennials and Gen Z.
Results of the study uncovered a variety of tangible insights including trust, consumer brand awareness, and purchase considerations.
The study aims at shedding light upon the psychology behind why youth in Thailand trust social media influencers, and why influencer content is powerful when it comes to helping build brand affinity.
We hope this white paper will add valuable insights to marketers looking to find a clear view of how influencers recommendations impact millennials in Thailand and brand credibility.
Influencers have something that traditional advertisements don’t have: credibility.