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The importance of Indonesia for Vero in the ASEAN region

It is easy to see the appeal of Indonesia today.

At a time when the ASEAN region is the best performing economic zone in the world, Indonesia, with a population of 261 million people, is among the star performers, and it is a country proactively managing its development, as evidenced by the launch of its first public transport network last week. It is estimated that this proactive development of Indonesia will result in the country becoming the world’s the fifth largest economy in the world by 2030.

No doubt, Indonesia is a competitive market for PR and digital agencies. In Jakarta there are dozens of global PR and digital marketing agencies. There are also dozens of small independent agencies. But we believe Vero fulfills a niche as an agency wholly focused on serving clients in the fast-growing, large ASEAN markets outside of Singapore.

The reality is that we believe the large, fast-growing markets in Southeast Asia have commonalities that help us create campaigns that are easily adapted to local markets. If we compare Jakarta, Manila, Ho Chi Minh City, Bangkok – and even Yangon – we can see a convergence of how people, particularly millennials and Gen Z, consume information. These markets are all mobile first. There are high levels of trust in influencers. Young people are forgoing traditional media in favor of digital options. The most powerful media in each market is social. Of course, there are also major differences between these cities and countries. But on the whole, we believe that from a marketing and communications standpoint, a campaign that will work in Thailand or Vietnam, will also work in Indonesia, The Philippines and Myanmar, and vice versa.

Indonesia is an investment priority for Vero. This means that Vero is always seeking the best talent to be part of the team. Given our focus on the future of providing brands and consumers with experiences, we will ensure that Vero’s planners, creatives, media and influencer managers and account people are the best, most future-oriented in the agency business.

The Vero agency celebrates 12 years of business in Southeast Asia in 2019, and 12 years of building a business that today serves clients in every major market in Southeast Asia, including Indonesia, Vietnam, Singapore, the Philippines, Myanmar and Malaysia.

We aim to be the most complete PR, digital, social, creative agency in Southeast Asia.

A strong, highly creative team in Indonesia is an absolutely critical part of this process.

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