Blended into every contract, Vero’s Intelligence, Media and Administration fees enable us to invest in important relationships that positively impact reputation so that our clients can benefit.
In Southeast Asia, effective influence is deeply rooted in insights and relationships, and our teams invest proactively in this area so that organizations can gain from these established connections.
Innovation and Intelligence
All consulting teams are equipped with paid access to critical technology to ensure they are informed in real-time about conversations that influence the world of our clients. From media subscriptions, influencer performance tracking tools to advanced social sentiment monitoring and analysis software, leveraging global AI solutions and local technology, technology enhances our consulting practices by default.
Supporting Journalism & Publishers
Vero actively invests in the field of journalism and media by building relationships with Southeast Asia’s leading publishers, editors, producers, reporters, podcasters, and influencers – and by sponsoring programs that have a direct benefit to the journalism and media professions.
Vero provides financial sponsorship to the Sustainability Media Academy (SMA), launched by EB Impact, part of EcoBusiness, a leading sustainability organization. This initiative aims to empower journalists and communicators in Southeast Asia to produce high-quality content on sustainability issues.
In 2024, Vero supported SMA’s expansion with workshops for journalists across Southeast Asia, focusing on climate change, environmental degradation, and societal inequalities. The program engaged nearly 100 journalists, helping them tackle challenges in sustainability reporting, such as data complexity and corporate influence, with the goal of enhancing transparency and accountability in sustainability efforts. Vero’s involvement highlights its commitment to sustainable communication and advocacy, supporting Southeast Asian journalists.
Supporting the Creator Economy
Vero is dedicated to building strong relationships with influencers across the region, aligning our efforts to support both client business goals and influencer growth in the creator economy. Through initiatives like our Vero Happy Hours program, we promote meaningful connections, knowledge sharing, and trend exploration with no commercial expectations from influencers – and instead focus on helping creators build their careers. This fosters collaboration and innovation, ensuring that influencers and brands evolve together, driving authentic and successful partnerships across Southeast Asia.
In 2024, we have engaged with 200+ influencers, within and outside of client work.
Campaign Assets Storage Management
To manage campaign products and materials effectively, Vero invests in essential storage space and inventory management solutions to ensure the seamless and secure handling of all campaign-related assets. We provide each client up to one square meter of storage space for these materials throughout the campaign period, ensuring they are managed with care and efficiency.
Third-Party Costs & Finance Fees
The Vero finance fee of 15% applies to situations in which Vero advances funds on behalf of clients for third party costs such as but not limited to media buys, event production, travel expenses. Clients could avoid 15% finance fees by making arrangements to pre-pay third party costs before they are due to vendors. This fee helps ensure that we focus our investments on the quality of our service and our obligations towards employees.