Over recent months, we have seen dramatic changes in people’s lives and routines around the world.
With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is contributing to this shift in the way in which social media is being used. Here are a couple of things we’ve noticed
A new survey of tech journalists and bloggers conducted by Vero’s data and insights and media relations teams offers several insights that brands, companies, and organizations in Southeast Asia should keep in mind.
Andy Warhol once said back in the 60s, “In fifteen minutes everybody will be famous.” 50 years later, it’s almost true. With the spread of social media, micro-influencers are on the rise. These people don’t have as many followers as celebrities do, but they foster a community of committed followers […]
In 2018, Vero conducted a survey to gather insights from young fans of influencers in Myanmar. Our study found signs of a remarkably rapid shift: just a few years into the era of widespread internet access, young people in Myanmar are now more likely to trust online sources over those […]
It is easy to see the appeal of Indonesia today. At a time when the ASEAN region is the best performing economic zone in the world, Indonesia, with a population of 261 million people, is among the star performers, and it is a country proactively managing its development, as evidenced […]