Netflix House: Media Launch Event
In 2017, Vero was tasked with officially introducing Netflix to Thailand and engaging with both local and international media to spread awareness about the brand entering the country.
To ensure that Netflix created a memorable and impactful introduction to the Thai market and media, Vero booked out ‘The House of Sathorn’ venue with the idea of introducing key aspects, features and Netflix Original series in separate ‘themed’ rooms. Journalists and influencers were then able to rotate through different rooms where they would hear from Netflix executives about the brand, Netflix’s key functionalities and their strategy in the market.
At this launch, journalists were able to ask questions, inquire with executives and experience Netflix in a more intimate and immersive manner. Props, photo-booths, swag bags and a customized Netflix TukTuk added to the lively, bold and energetic atmosphere at this Netflix House Media Launch event.
Booking.com – Thailand
Overview & Brief
To position themselves as the world’s leading digital travel company that offers a variety of accommodations and unique, unforgettable experiences – Booking.com launched the Bangkok Booking Bus, a self-contained camper van with a distinctive Thai design. The bus comes with a complete range of facilities to provide a comfortable stay and was creatively designed to be 100% Instagrammable.
Available exclusively on Booking.com, and accommodating up to two people for just on night only, this once-in-a-lifetime experience was situated at Asiatique, The Riverfront with its vast array of night entertainment options, making this a truly unforgettable stay.
As the popularity of alternative accommodation continues to grow, research commissioned by Booking.com revealed that more travelers than ever are looking for unique places to stay that can satisfy their desire to explore different property types. Over two-fifths of Thai travelers plan to stay at least once in a unique accommodation – not only to feel inspired but to impress their friends by turning to alternative accommodation types as a way of expressing their individuality
Vero was tasked to drive awareness and discovery of Booking.com’s diversity of accommodations, beyond the ‘usual’ hotels and to share Booking.com’s mission in providing unique and unforgettable experiences for travelers all over the world.
Vero produced and distributed four key press releases to relevant media and secured several interviews with Michelle Gao, Regional Manager, Mekong Region at Booking.com. A press conference was also arranged where exclusive interviews were taken with national broadcast media, Channel 5 along with a number of engagements with travel bloggers and influencers.
Upon campaign end, the bus was donated to a local Thai travel social enterprise, ‘Local Alike’ who will make use of the bus’s sustainability journey
Daikin – Vietnam
Vero was tasked to develop an integrated marketing communications strategy to re-establish the brand positioning of Japanese multinational air conditioning manufacturing company, Daikin, in Vietnam through a wide range of communication platforms including Social Media, Influencers, PR and TV.
Our first effort was to reconnect with Daikin’s audience through a factory choreography video in collaboration between Vietnamese and Japanese dancers. The corporate video was on the 2nd step to use images of Japanese experts to endorse Vietnamese workers at the Daikin factory. The factory tour with media and tech reviewers was designed to explore the modern technology and human touch behind Daikin products made in Vietnam
Aiming to make Daikin an ambassador for Japanese pop-culture influence in Vietnam, we designed and produced two video formats – both addressing different aspects of Daikin’s heritage and relationship with Vietnam.
The music video was inspired from Japanese choreographic and aesthetic visual codes and aimed to prove that the Vietnamese factory was as Japanese as any other factory in Japan. The video was deployed and buzzed directly on social media platforms of the brand and of the influencers that supported in the project.
The Ad-Documentary format video was developed to be leveraged by media channels as they hoped in the conversation. Following the life of a Japanese Daikin engineer in Vietnam, it tells the story of the unique cultural exchange taking place within Daikin in Vietnam – the video was leveraged by TV and online media throughout the campaign.
To amplify our messaging and communications, we launched a series of PR activities and engaged with Vietnamese media. Engagement took shape through exclusive stories on Daikin’s cultural shift as well as conducting one on-site media tour, where journalists could experience Daikin’s state of the art Japanese factory in Vietnam.
Nok Air – Social Media Marketing
Nok Air is a regional airline positioned as a fun and engaging lifestyle airline. As such, Nok Air needs dynamic and fun creative content to engage with its target audience in the highly competitive budget airline segment. In addition, Nok Air is regional – meaning that there is a benefit if a single agency can manage social media, creative and content across numerous countries, including Thailand, Vietnam, and Myanmar. While most of the brief focused on social media management and strategy, there were also requirements to integrate influencer marketing and PR into the campaign as a way to generate maximum impact.
In the travel category, inspiration is a must. Travel companies must inspire people to travel – and help them understand the things to do, places to go , appreciate the local culture and good – and in short make people excited to take a trip.
In a nutshell, Vero was hired to inspire people in Thailand, Vietnam, and Myanmar to book tickets and make a visit to Thailand.
Vero was tasked to maintain and enhance Nok Air’s online presence in Thailand, Myanmar and Vietnam with Bangkok being the hub of developing impactful copy and vibrant creatives. To build brand awareness and communicate competitive promotions across the region, Vero developed a comprehensive and localized content marketing campaign utilizing a variety of social media platforms including Facebook, Twitter, Instagram and Google Display Network whilst engaging with a diverse set of audiences. The social media campaign resulted in the enhanced awareness and positioning on Nok Air among the public in Vietnam and Myanmar, and therefore the results supported a growing business for Nok Air.
The social media campaign resulted in more than 174K fans on the Nok Air Facebook page and achieved high levels of fan interaction with an average engagement rate of 3%. Nok Air is a long term Vero client, and the brand remains a popular choice for travelers in the highly competitive Southeast Asian travel market.
Jetts Fitness: Lead Generation Campaign
Jetts Fitness is an exciting new 24/7 fitness business, launching their business in Thailand and building more than a dozen gyms on an aggressive schedule in Thailand. To support this growth, Vero was tasked with generating brand awareness and new sales leads for Jetts Fitness across their branches in Thailand located in Bangkok, Pattaya and Korat.
Social media is among the most cost effective ways to generate qualified leads in Thailand, and in fact, across most of Southeast Asia. For Jetts, Vero deployed a comprehensive social media strategy focused on telling the story behind Jetts, sharing what makes the brand special – while also building a database of potential customers and prospects who are, from a demographic and geographic standpoint, a good fit with the Jetts offer in Thailand.
Through a wide range of advertising formats ranging from Facebook carousel ads, lead generation ads and static image ads coupled with a Google Search Campaign, Vero was able to hit audiences with fresh, dynamic content that lead not only to brand awareness and activation, but quality leads for clubs across their key regions.
Vero’s in-house team of content and graphic designers were able to tweak and optimize creatives for different channels to drive qualified leads. In addition to this, our team of media planners and performance specialists were able to strategically deploy ads and allocate budget for optimum results.
One Championship: Pursuit of Greatness – PR and Communications
One Championship is the largest organizer and broadcaster of martial arts events in Asia. In Myanmar, the brand specifically benefits from the great reputation of one of its fighters: Aung La N Sang a.k.a. the Burmese Python. Aung La N Sang is today a world champion in two weight categories. One Championship contracted Vero to manage its media relations and communications strategy as the fighter was preparing for his second world title in early 2018. Vero has been supporting the organization with media engagement and content positioning since then.
In September 2018, One Championship organized its biggest even in Myanmar “Pursuit of Greatness” and seeked support from Vero to develop a comprehensive content and media engagement plan to generate mass awareness and anticipation of the event to come.
Over the course of size weeks, our teams organized 5 media engagement activities, ranging from large public press conferences to smaller targeted exclusive photo opportunities for press agencies. Our teams put together a wide scale content factory, developing and pitching close to twenty stories during the buildup to the event. Vero also developed partnerships with Myanmar’s leading media, offering dedicated content in exchange for front page placements. Our media specialists supported One Championship and its 20 athletes around the clock by managing all media queries and by delivering comprehensive briefings to all the company’s spokespeople.
Dell – Branding and Content Marketing
Like most consumer-facing companies, Dell sought to stand apart from competitors and to gain favor among consumers for its great quality, stylish designs and an overall positive brand image that will make a productive impact on sales. The fact is Dell has products that do an excellent job of meeting the needs of today’s PC users. But more PC shoppers need to know.
So the ultimate brief for Vero was to differentiate Dell from other PC brands in the Southeast Asian region and change the consumer perception of Dell to match the fact that Dell PC’s are more stylish, practical and innovative than the competition. Dell has since trusted Vero to strategize and coordinate Dell’s online and social presence across 4 key markets in Southeast Asia including Thailand, Vietnam, Indonesia and The Philippines.
Through strategy, research, coordination and execution, Vero’s in-house team of graphic designers, content creatives and media planners created and deployed localized content and ads across Facebook, Instagram and Twitter to elevate and raise awareness for the brand and highlight key positioning, selling points and features in each respective market. In addition to content creation, media planning and and influencer marketing, Vero were able to analyse results to measure the performance of the campaign and devise plans for future campaigns.
Giant Creme De La Mer Jar – Brand Activation & Influencer Marketing
Luxury skincare and make-up brand La Mer tasked Vero with introducing their legendary Crème de La Mer product as a go to moisturizer that is perfect for the jet-setting lifestyle to Duty Free shoppers in Thailand in association with King Power. The brand and product would be reinforced in a magnificent manner with a giant Crème de La Mer jar placed in the center of King Power Rangnam, where consumers could walk in to experience the product and brand like never before. Through the introduction of the product, key target audiences needed to be aware of the brand and how the product’s unique formulas can combat dry skin and restore radiance for younger-looking skin.
To drive buzz and awareness of the giant Crème de La Mer jar at King Power Rangnam, Vero organized a launch event inviting key celebrities, influencers and journalists in the field of beauty and lifestyle. In the build up to the event, Vero coordinated with influencers including both micro and top tier to communicate key messages of the product to their network and fans on social media. This buzz and hype around the product was also amplified through the use of select celebrities to mention the brand. In addition to coordinating with influencers, Vero supported with the management of the event from crafting the invitation letters, liaising with media and journalists, setting up the stage and coordinating the ideas and efforts of a 3D mapping video that would be projected onto the giant jar.
6 Months Mother’s Milk is All You Need
In Myanmar, where 1 in 3 children suffer from malnutrition and 1 in 20 die before the age of five, raising the level of exclusive breastfeeding under 6 months has the greatest potential impact of all preventive interventions.
Over two years in the making, the integrated campaign was developed with Bridge agency, a Yangon based creative agency, and united global children’s rights and health organizations, the Myanmar government, large retail chains, banks and mHealth App, hospitals and health centers. Over the 3-month campaign period, a third of all mothers giving birth in Myanmar’s big 3 cities were activated in person and exclusive breastfeeding was established as the No.1 aspirational choice for mothers and those who support them.
Vero was commissioned by Bridge agency to develop and execute a compelling communications strategy that would support their amazing creative concept and assets. Promoting exclusive breastfeeding, we had to educate not only mothers but their close circle as well, and turn them into advocates of the movement. The campaign launched with an official press event. Our goal was to ensure that journalists were emotionally touched so they would become active purveyors of exclusive breastfeeding afterwards. The event displayed a touching yet informative photography exhibition.
Journalists could read the stories of mothers and better understand the benefits of exclusive breastfeeding. From there, we dedicated a portion of our content strategy to Myanmar publishers, who generated and published a constant stream of educative and empowering pieces. We also managed to negotiate free partnerships with leading broadcasting channels and placed one of the explainer films developed by Bridge agency as a TVC at peak hours.
Online, our content was carried through a local mHealth app and Facebook page. We used it as a main hub for content, and as an opportunity to extend our impact after the end of the campaign. The May May channels are still active and teh audience we onboarded are still engaged today. KOL participation was essential in making exclusive breastfeeding reliable and safe to mothers. We engaged with a total of 49 top tier influencers for free getting them to share 6la content multiple time during the 3 months.
We also put together a regional outreach, sending the supporter bracelets developed by Bridge agency to Myanmar influencers in and outside of the country.