Rewatch, Rewind, Replay Campaign for ‘BTS: Yet To Come’ Concert Movie on Prime Video

Rewatch, Rewind, Replay Campaign for ‘BTS: Yet To Come’ Concert Movie on Prime Video

Rewatch, Rewind, Replay Campaign for BTS: Yet To Come Concert Movie on Prime Video
CASE STUDY BY VERO THAILAND

BRIEF

BTS PRIME VIDEO

K-pop concert movie “BTS: Yet to Come” was launched on the Amazon-owned Prime Video platform in November 2023. The film includes 19 performances of the boy band’s hit tracks, including “Dynamite,” “Butter,” and “Yet To Come (The Most Beautiful Moment),” and mixed with speeches, electrifying stage designs, and spectacular firework displays. 

In collaboration with Vero in Thailand, Prime Video organized a spectacular premiere event for the Thai ARMY to “Rewatch, Rewind, and Replay” their favorite ‘Yet To Come’ concert moments. We built up anticipation and excitement and made sure to surpass fans’ expectations of their favorite Bangtan Boys! 

Leveraging the power of BTS’s solid fanbase in Thailand and KOLs, the three-day offline activation saw more than 1200 attendees at the Siam Scape, all experiencing the magic of the global pop icons’ historic concert.  

EXECUTION

Pre-launch: Creating anticipation 

Vero enlisted some of Thailand’s most influential Key Opinion Leaders (KOLs), devoted ARMY members, and lifestyle and entertainment media to generate content aimed at generating excitement for the forthcoming release of the BTS: Yet to Come concert movie on Prime. 

We reached out to ARMY members and anyone longing for the concert experience, encouraging them to prepare for a subscription to Prime in anticipation of the streaming release of the BTS: Yet to Come concert. 

Emphasizing the success of BTS: Yet to Come, with its impressive audience turnout of over 50,000 in Busan and over 10 million online audiences from around the world, the campaign also highlighted the remarkable production value of the concert. 

 

Launch Day: Rolling out powerful activation 

We transported Thai ARMY, KOLs, and influencers to the immersive world of the ‘Yet To Come’ concert through a vibrant purple-themed on-ground activation at Siam Scape. The experience was meticulously designed to replicate the electrifying atmosphere of the concert, featuring four different stations, including interactive “walls of memories” displaying behind-the-scenes from the concert, photo booths, and massive LED screens for the concert trailer. These elements combined enveloped fans in an ambiance that made them feel as though they were right there, sharing the moment with the Bangtan Boys.  

BTS PRIME VIDEO

To make sure the ARMY members get to express their love for BTS in a sustainable paper-less way, we deployed a digital message screen. Here, fans wrote heartfelt messages that were instantly displayed in real-time on a large screen. This interactive feature not only allowed fans to share their sentiments but also fostered a sense of community and connection among attendees, creating a truly memorable and inclusive experience. 


Post-Launch: Sustaining the excitement
 

Missing BTS is a sentiment shared by many, making the invitation to watch the concert again and relive the magic more compelling. So, to sustain the excitement and magic, influencers and dedicated ARMY members alike emphasized the unique advantage of accessing the concert movie on Prime Video—highlighting the convenience of being able to indulge in the magic whenever desired. They extolled the seamless viewing experience, free from interruptions or screen freezing, to an incredible UHD video quality, ensuring that every moment is savored to the fullest. 

We saw an incredible volume of Twitter posts and TikTok videos of people sharing their viewing experiences, some even waving their light sticks or dressing up to recreate a live concert vibe within the comfort of their homes.

THE RESULT
7.3M
Reach
8M
Impressions
219K
Engagement
2.98%
Engagement Rate

Vero leadership roles 2024

 

Leading communications consultancy Vero announces key leadership appointments today, marking a solid start to the agency’s strategic plans and goals in 2024. 

Nicole Briones steps into the position of Managing Director in the Philippines, a testament to the sustainable business she managed to build when Vero expanded its footprints in the Philippines back in 2021. Leading a team of 15 communication experts, Nicole has played a key role in spearheading campaigns for clients such as UNICEF, the Danish Dairy Board, and Prime.  In her elevated role, she will continue to provide leadership and guidance to the team, aiming to further strengthen the agency’s presence in the country and foster impactful partnerships with top-tier clientele. 

Supreeyaporn Sihawong, who started as People & Culture Manager in Vero’s Thailand office in 2021, has now ascended to a regional position as the Vice President for Human Resources. With her demonstrated success in advancing the agency’s growth in Thailand, Supreeyaporn’s expanded role empowers her to supervise all HR initiatives throughout Vero’s office, promote progressive HR strategies, and cultivate robust programs for employee recruitment, retention, and professional development. 

“Nicole Briones and Supreeyaporn Sihawong embody Vero’s forward-thinking culture and have been instrumental in our growth in Southeast Asia. With their elevated leadership roles, Vero is poised to make more meaningful work and take our work culture to greater heights,” said Vero CEO Brian Griffin. 

Ranked among the Global Top 250 Agencies by PRovoke Media, Vero has strategically positioned itself as one of the most trusted independent communications consultancies in Southeast Asia. The agency boasts over 200 award-winning PR, influencer, creative, and digital consultants across Indonesia, Myanmar, the Philippines, Thailand, Vietnam, and with a recent expansion into Singapore, Vero has forged strong partnerships with an extensive and diverse client base in the last 17 years. 

Building on the launch of several business verticals and major brand campaigns last year, Vero is gearing up for an even more significant 2024. Besides these new roles, exciting new initiatives and bigger collaborations are in the pipeline.  

“We will continue to deliver innovative work for our partner brands and organizations, helping brands strive in Southeast Asia’s complex media and consumer landscapes. It will be an exciting year for Vero,” added Brian.