Here’s how the Vero team unwinds and enjoys a well-deserved break away from our work desks!
Work hard, play harder – well, at least when the work is done. Agency life is no joke – the high demand for creativity, tight deadlines, and back-and-forth revisions, to name a few stressors.
At Vero, we’re all about delivering top-notch service to our clients, but this doesn’t mean our team members come second. From implementing our unlimited leave benefit to our work-where-you-thrive approach, we recognize that fostering employee happiness and relaxation empowers them to carry out their finest work.
But it’s not all that we offer! Our offsite teambuilding activities are always one for the books. We take teams to places far from their work desks – where they can soak in the sunlight, enjoy the outdoor breeze, and indulge in carefree fun and friendly competitions, rekindling spirits and forging deeper bonds.
This year, the island of Bali in Indonesia, Ho Tram town in Vietnam, Antipolo in the Philippines, and Bangkok in Thailand played host to our memorable and fun-filled team bonding moments.
The big smiles, delectable feasts, and some competitive faces are just a few of what makes these activities rewarding and unforgettable.
Vietnam Squad at The Grand Ho Tram Strip
About a three-hour bus ride from Saigon, the coastal town of Ho Tram is one of Vietnam’s most idyllic beach destinations.
The Vietnam squad enjoyed every moment of their stay at The Grand Ho Tram Strip – from the beach-facing rooms, a buffet breakfast that’s worth waking up early to, to the fine sand and refreshing waters, the team spent three days recharging from the hectic work on the first half of the year.
Despite the unpredictable weather, the team had a blast with games that strengthened teamwork, camaraderie, and a healthy sense of competition.
And what better way to spend the last night in Ho Tram than a sumptuous buffet dinner with an entertaining lotto game with Saigon Tan Thoi!
Philippines Squad tests teamwork in Antipolo
The Philippine team is Vero’s youngest – but they are one of our strongest! Their July teambuilding activity proved their physical and mental strength and team solidarity at Phillip’s Sanctuary in Antipolo.
The team of ten balanced on logs and ropes, crawled through the mud, jumped through tires, and did a centipede race – all under the rain. The two-day activity, while physically tiring, provided profound lessons about listening and strategizing, concentration, collaboration, and humility.
It was a trip to remember. The things they’ve learned and the bond they’ve made will surely gear Vero Philippines toward more success!
Indonesia Squad’s Bali Escapade
There’s no doubt Bali is a tourist favorite, but even our Vero Squad in Indonesia finds the “island of the gods” the perfect venue to eat, laugh, and bond!
Courtyard Bali Seminyak Resort, one of the island’s top luxury resorts, welcomed the team for a three-day retreat. With activities ranging from refreshing morning yoga to snorkeling adventures and a serene beachside picnic, the squad emerged not only rejuvenated but also tightly united.
However short, the trip to Bali was a much-needed break from deadlines and the agency life pressure (although everyone still had to respond to client emails 😊). The trip also allowed the team to talk about things other than work and get to know each other beyond their roles.
Thailand Squad Sports Day in Bangkok
Vero’s Bangkok office has the most members, so it’s sometimes hard to see and talk with everyone. The ‘Vero Play’ event was a perfect day to bond through team sports, where everyone not only connected but also unleashed their inner competitive spirit.
The squad was split into four different teams for a whole day of badminton tournament at The Racquet Club in the beautiful city of Bangkok. With rackets in hand, shuttlecocks flying, and loud cheers from the sidelines, each team displayed remarkable skills and incredible teamwork.
And of course, nothing beats indulging in an al fresco moo krata after an adrenaline-filled day!
Duolingo English Test Webinar CASE STUDY
Across the world, students dream of winning a place at a university or college abroad. In 2021, Indonesia was ranked no. 22 worldwide for having the most students studying in a foreign country.
Scholarships provided by the Indonesian government, such as the highly sought-after Indonesian International Student Mobility Awards and the Indonesia Endowment Fund for Education mean that dreams of studying further afield are now accessible.
Students who wish to study internationally are often required to take an English proficiency test. In the past this has meant expensive tests such as TOEFL iBT® or IELTS, but now students are able to sign up for Unlike traditional tests, the Duolingo English Test can be taken anywhere, anytime, in the comfort of your home, or wherever you can find a stable internet connection. You no longer have to travel to another city. Furthermore, the DET costs less than 1/5 of a traditional test. Priced at just US$49 or approximately IDR 735,000, it is much more affordable.
The tests itself takes less than an hour to complete, and participants receive their scores in less than 2 days. Over 4,000 universities around the world accept the Duolingo English Test, including some of the top universities globally, such as Australian National University, Cornell, Duke, Columbia, Imperial College London, McGill, MIT, Northeastern, NYU, Penn, Chicago University, USC, Yale, and many more.
In 2022, to reach out to Indonesian students, Duolingo developed the first webinar, in collaboration with IISMAeVO to leverage the awareness about the event to polytechnic students and other university all around Indonesia and provide them best practices to pass the test.
The first webinar was enthusiastically received. This combined with ongoing momentum of scholarship applications to the Indonesian International Student Mobility Awards and the Indonesia Endowment Fund for Education lead Duolingo to host a second workshop in February 2023.From both webinar sessions, Vero generated more than 1,400 participants and more than 3,000 registrations.
Vero played a crucial role in promoting the Duolingo English Test webinar and attracting participants from universities across Indonesia by partnering with IISMAeVO and engaging with prominent influencers who received their own scholarships to study abroad. We worked with influencers to disseminate information, ensuring that the event was widely publicized, reached students who want to study abroad and need support in pursuing their dreams. This collaboration allowed us to connect with students who could benefit from the event and help them to understand the best practices for participating in Duolingo English Test.
In addition, we produced a version of the Duolingo English Test Bahasa subtitles to give a better understanding of best practice when participating in the Duolingo English Test and how it can help them achieve their goals.
Additionally, to pique the audience’s interest and give them a chance to experience the Duolingo English Test, we offered 20 free tests to 20 lucky participants.
TrueCaller Ramadan Campaign CASE STUDY
Ramadan is all about family, togetherness, care, love and prioritizing kindness through generosity and charity. However, in Indonesia, scammers usually take advantage of the season by pretending to be someone victims trust and convince them to send into digitally sending money.
According to research by TrueCaller, Indonesia is one of the top six countries affected by spam calls, with an average of 14 spam calls per user per month. Working with TrueCaller in this campaign, our goal was to spread awareness to limit the chances of Indonesian consumers being scammed during such a meaningful season of the country.
We ran a social media campaign by collaborating with influencers from lifestyle, medicine, police authorities and financial institutions to educate Indonesians about spam calls, the care they should take when answering unknown caller IDs and creating more brand exposure to the market.
To elevate our message during the Ramadan festival, we worked with a total of 15 influencers from both Instagram and Twitter and provided them with a series of infographics to talk about cyber risks. Through this influencer campaign, we were able to help Indonesian consumers stay alert when they take action online. This includes online shopping, clicking unknown links, or trusting allegedly real institutions.
In Indonesia, there’s a popular saying appearing among Gen Z agency workers: “Kerja, kerja, kerja, tipes!” which translates to “work, work, work, get typhoid.”
Typhoid is common in Indonesia, with 180.3 people infected in every 100,000. The less severe symptoms of typhoid (fever, headache, loss of appetite, muscle aches) can be mistaken for being rundown, burnt out, overworked, and generally not taking care of yourself – or working until breaking point in an agency.
Throwing off the ‘toxic agency’ label
There’s a reason toxic agency workplace culture has a deserved satirical joke. Agencies have long had a bad reputation for overworking, underpaying and underappreciating employees. You could work on managing multiple demanding clients, tight project timelines, countless revisions, unpaid overtime, while moving between creatives, design teams, and internal review processes. Some agency workers capture their experiences pulling all-nighters in the office, proudly sharing this on social media and furthering our understanding of agencies as toxic workplaces with an unhealthy competitive atmosphere.
Anonymous accounts where people share their confessions, like @overheardahensi, portray how stressful it is to work in an agency. These shared experiences show that work-life balance is impossible in this industry. Working in a fast-paced environment with fun challenges is exciting, especially while we are young. But is it sustainable? Some of us find ourselves wondering, “how long do I have to live like this?” And what about individuals in agencies who have a slower, more deliberate working style? Surely agencies should be diverse places, with creativity shared by different experts?
How Vero Breaks the Agency Mould
When Vero interviewed me in December 2021, I had no expectations at all. It was my first interview in almost four years. Vero’s commitment to employee wellness caught my attention, and here I am, writing this article while working remotely during my three weeks’ vacation abroad.
I am currently in the Netherlands, visiting my LDR partner. The flight from Jakarta is incredibly long, and quite expensive, so I planned to go for three weeks to make the most of it. In previous jobs, this would have been impossible. At first, I thought I would have to cancel my long-planned vacation or resign and look for another job to be able to take the leave I needed. But while many Indonesian companies give the minimum annual leave applicable only after one year of service, Vero is a rare workplace in terms of leave-taking policy. I worked closely with management to implement a plan which meant I was able to take this long-leave, and work remotely. We settled on three days of remote work, and 12 days of annual leave. On the days that I worked, I woke up a little early to make up for the time difference between the Netherlands and Jakarta. Vero was supportive the entire way through the process. My colleagues were excited for me to take leave; and no one disturbed me throughout the holiday! I didn’t get an emergency phone call, or email or messages, so I was able to take a proper break.
Too good to be true?
When I share Vero’s company policy, some people doubt it, as it sounds too good to be true.
Companies that value work-life balance let us do meaningful and fulfilling work. Vero encourages us to spend more time with the people we love or by ourselves and maintain curiosity through our hobbies and interests. All of this is good not just for us, but for business too! Happy people who love their work are more creative, have better ideas, and generally increase productivity.
A healthy and happy work-life balance is not a myth, at least not at Vero.
Along with unlimited paid time-off, Vero offers all of it’s team free access to therapy when needed, 6-months paid paternity leave for mothers and 1-month for fathers.
If you still think TikTok and Instagram are only for dance videos or beautiful fashion and lifestyle content, we are here to tell you that there is much more to explore on these platforms.
Doctor influencers are taking over social media in Indonesia and people are getting more educated (and entertained) about their health problems every day on the apps.
Indonesia’s public healthcare system has gone through significant changes in recent years, and more people now have access to proper health and wellness information from medical professionals. It has made an impact on how people in the country are becoming more active in looking after their physical and mental wellbeing.
Although it seems like a new trend, health organizations like WHO have already made their debut on TikTok way back in the height of COVID-19. The #SafeHands challenge allowed Doctors to demonstrate the correct way to wash their hands and invited medical workers to create informative and educational content on the app.
These range from veterinarians, general practitioners, pediatrics, OBGYNs, psychologists, surgeons, and dentists, all creating fun and educational content. Alongside their primary profession, these doctors are becoming social media influencers with many followers on their channels.
Who are Indonesia’s Doctor Influencers?
Our research shows that Indonesian doctor influencers are between 20 and 50 years old. Their chosen platforms are TikTok and Instagram. On average, Indonesian doctor influencers have around 6K to 1.7m followers and are known as nano to mega influencers.
While younger doctors tend to create more fun and exciting video content, doctors in their 50s prefer photos with helpful information and news articles that are beneficial to their audience.
“We find that doctor influencers aged 20 to 30, who have educational video content mixed with informative posts, often have a higher engagement rate. They tend to have more interesting ways to deliver their content,” says Claudia Graciela Pusung, Vero’s Senior Digital Account Executive in Indonesia. “However, their age is not the limit. We believe that if they are creative in telling their stories to the world, they will reach their audiences effectively.”
Additionally, we see a balance of social media use between Instagram and TikTok. Some profiles perform better on TikTok and vice versa.
What content are they creating on social media?
Doctors are creating TikTok videos replying to their “virtual patient” questions regarding their problems and concerns as if they are serving clients for free on the platform. Answering questions this way is an effective technique to generate relatable, educational content, as many will find themselves in the same situation but need help figuring out what to do. What is great about this is that it helps raise a flag to people to seek help when they are not aware of how severe their current health condition can be.
This is especially beneficial when it comes to mental health. Mental health care is still considered a low priority across Southeast Asia, making it harder for people to come forward if they experience issues.
“Recently, we have seen an increase in psychologists, psychiatrists, and therapists joining Instagram, and TikTok. They have been doing a good job in raising mental health awareness on the platforms,” says Claudia Graciela Pusung, Vero’s Senior Digital Account Executive. “These influencers are using their platforms to provide useful information (that is not to use as self-diagnosis) when someone needs guidance, as well as self-improvement tips for young people who are struggling in their daily lives. For many individuals unable to afford mental healthcare, this educational information can significantly improve their lives. For Millennials and Gen Z users on social media this is particularly relevant, as these generations tend to be more self-aware and care more for their wellbeing.”
Like many other content creators on social media, these medical professionals also hop on viral trends and make entertaining content. Using trending sounds to help their content reach a wider audience, doctors create memes to talk about misconceptions and taboos in their fields – some of their most popular content. Even better, some more confident influencers are keen to show off their dance moves on the platforms, helping them to become social-media stars!
Health influencers also use social media channels to discuss emerging topics or news. This content helps them build more credibility as professionals and provides new perspectives to their audiences.
On the downside, some doctors, and nurses go against their ethics and share their patients’ cases on social media. Although their stories are shared anonymously, it is still considered a violation of the patient’s privacy, and they are risking their professional credibility for the sake of content.
How brands can step in
Recognizing the influence social-media savvy medical professionals hold online, many brands, from pharmaceuticals to beauty and other healthcare products, are engaging doctors as part of their campaigns.
To make the most of such collaborations, brands need to identify the right doctors for their products, considering their expertise and shared values between the brand and the doctor themselves.
Indonesian consumers like genuine reviews, and they trust influencers when making a purchase. Brands should have a tactical marketing strategy to make sure that their products reach consumers at the right frequency. They should also be able to share insider knowledge with influencers to help create valuable content that best resonates with the product and conveys the right message to the audience.
Over the past several years, Indonesian consumers —and netizens—have been demanding more from brands. Sometimes these demands are fair and reasonable requests that brands hold themselves accountable to the values they espouse; other times, they’re based on rumors, exaggerations, or patently false claims.
While some have conflated this trend with “cancel culture,” the two concepts are distinct. “Cancellation” is a form of social media activism that focuses on holding celebrities and other influencers accountable for their (real or imagined) misdeeds and misstatements, with brands primarily affected by proxy in the form of pressure to disassociate from the canceled individual.
On the other hand, brand accountability is part of a long tradition of criticism towards brands who misalign messaging and practice. Think of the backlash and boycotts of global FMCG companies (for irresponsible marketing and rights to resources issues) or fossil fuel companies (claiming to work towards sustainability but failing to work towards its own goals). This sort of criticism has become widespread on social media in Indonesia, and it reflects the outsized role that social media now plays in both individual lives and brand identities.
Since most brands depend heavily on social media, widespread criticism on social platforms can significantly impact a brand’s image and, ultimately, its bottom line, which is difficult to recover.
“In Indonesia, the practice of using social media to hold brands accountable caught on about three years ago, during the general election”, says Agung Wicaksono, a Jr. IMC Manager at Vero.
The accused brand was PT Nippon Indosari Corpindo Tbk, the first and largest mass bread producer in Indonesia and maker of products such as the famous Sari Roti. Netizens boycotted the company following rumors that they were giving free bread to the Islamist group 212 Movement, during a demonstration. This allegation turned out to be false. Sari Roti was “a victim of hoax and misinformation,” Wicaksono says.
However, there are also examples of brands being taken to task for their online behavior in a way that was rare just a few years ago. One of the latest instances involved an Indonesia food and beverage company. In September 2022, a customer complained about the company’s drinks on Twitter, claiming they were excessively sweet. In response, the brand sent a letter of defamation. Whatever the brand intended; they clearly didn’t predict the backlash from Indonesian netizens. Swathes of people began boycotting the brand, and influential Indonesian netizens even demanded the government push taxation on sugary beverages and change the sugar limit for canned drinks. This backlash all happened over a few hours.
As Wicaksono says, “One day you’re fine, and the next day you’re on fire.”
Wicaksono notes that no specific issue or trend calls forth Indonesian netizens’ wrath, that consumers are using social media to voice their concerns and make their opinions heard, and that their criticisms are mostly fair.
Still, the question remains: What does all this mean for brands in Indonesia?
Indonesia’s social media landscape is in a constant state of flux. Business leaders must be prepared because it might be too late to recover without making significant concessions during a social media crisis. As Wicaksono puts it, brands should “bring an umbrella before it rains.”
According to Wicaksono, there are two main ways brands can prepare:
Have a Clear Purpose and Mission
For a brand to succeed, it needs to have a vision of what its success will look like that includes a clear purpose. To establish this purpose, brand communication—via social media or any other medium — is essential in both good and bad times. “Purpose-driven brands are easier to forgive,” said Wicaksono. “In the event of a crisis, evidence that the brand was attempting to follow its purpose can get the faux pas demoted to a mistake or an accident. If a brand is transparent about its values and willing to show a genuine attempt to redeem itself, people are more likely to forgive and move on.”
Establish and Uphold Brand Management
“I’ve seen many brands in Indonesia fail to handle crisis well,” says Wicaksono. “They think that when you’re in a crisis, you must defend, defend, defend. But that’s not how it is. For example, with Es Teh, their purpose and mission failed to outline how they should interact with customers, rendering them unprepared to handle crisis communications.”
If leaders want to uphold their brands’ reputations, they need to keep their egos in check, lead with kindness, and do their best to listen to their customers’ thoughts and concerns. This is especially relevant to Indonesian netizens, who have the resources to harness social media and fight back against what they perceive (correctly or incorrectly) as unfair treatment or judgment.
Do you dream of getting your master’s degree? Well, so did Hallira Husin, our Senior Public Relations Executive. Two years ago, Hallira signed up to take on an MSC in Management: Risk Management, to add to her already extensive strategic decision-making skills.
We sat down with Hallira to find out what the experience meant to her, how she managed her time between two big responsibilities and how she overcame the biggest challenge of all – her own mind.
Hi Hallira, thanks so much for talking with us today. First of all, congratulations on your accomplishment! How did it feel to get a master’s degree whilst working a full-time job?
I feel really proud of myself. This was a huge achievement for me; getting my masters was a goal I’ve had for a long time, so I feel proud that I was able to achieve my dream. And I graduated cum laude! So that was amazing. Studying and working at the same time was not easy so I’m ecstatic that I pushed myself to achieve this.
Was there something that motivated you to do this? Why take on an MA?
I’m the type of person who loves learning and has an endless curiosity about the world and the way we move through it. Before I went on to study for my masters I took a short course in data science, because I thought it was interesting, and would be an excellent additional skillset for me. But I always wanted to get a master’s degree. I never felt that a BA was enough for me personally, so I undertook a master’s degree to self-actualize my dream.
What was it like studying and working at the same time?
It’s like chasing two rabbits at the same time. It’s tiring but also exciting because you need to be good at switching focus quickly. And each thing is important so nothing can be risked. You need to be good at both. It can be really tiring when you must focus on two things at once, but it’s also exciting to push yourself. Time management is so important as is prioritizing tasks.
When signing up for my degree I set myself a goal to graduate with a top score. So, I focused on my studies. I would say that my focus was a 60/40 split between study and work. I came to this decision because my degree had a definite end goal, and everything I learned could be put towards my communications work, so it made sense to take on the challenge in this way.
Can you give us some idea of what your week looked like whilst you were studying?
My classes were all online and took place between 3-5 days each week. But I would study or work on assignments 5 days a week.
I also took international classes here and there through the course. One at Koc University in Turkey, and one at UBS Sauder in Canada, which was very tiring because of the time difference.
On average each day, I would work at Vero from 10 a.m. – 6 p.m. and then from 7 p.m. -10 p.m. I would be in classes or study / do assignment work.
But I wouldn’t have been able to do this alone! My team at Vero have been so supportive throughout this time. I was very lucky!
Were there things you found particularly challenging about the experience?
Whilst time management was difficult, it’s actually something I have really great skills in! When I got my diploma I worked as a TV presenter, so I know how to prioritize tasks.
But something that was really challenging was how I fought myself in my mind. When things felt really difficult, I definitely wanted to quit. I would think ‘this is too much for me,’ or ‘maybe I’m too ambitious.’ That’s the thing that’s really challenging. How do you pull yourself together and get everything done? This was especially difficult when I was working on my thesis. Just the questioning of how to move forward.
I found the best way to get through this was actually to take a break. Step back and breathe and recalibrate. To readjust my thoughts to ‘I’m just tired right now. But everything is manageable and doable.’
What was the most interesting thing you learned on your course?
The most interesting thing was how we produce data, and how we can use it as a base for making strategic decisions. So, from this I learned how to calculate risk, and now I know how to make better decisions in terms of work, investment and operations.
My master’s in risk management helps me to make better decisions when it comes to communications. There is a big link between my work at Vero and my master’s degree. But in PR it’s a reputational risk. Clients expect us to give them advice on what they should do so by learning about risk management I can advise my clients more clearly, in terms of their reputation.
And now you have your MA, what opportunities do you see on your horizon?
I see an opportunity for me to do better at investing and to do better work as a PR professional. I’m ambitious and always looking to climb up the ladder in my career, as well as sharing my knowledge and experience from the course with my peers.
As a side-hustle, my dream is to have a small baking business. It’s what I love to do in my free time, and now I know I can juggle two big priorities at the same time, I can take more steps to achieve that too.
What advice would you give to someone else embarking on the same journey?
Before I began the course I was told “you cannot do two things well at the same time.” But I disagree. If you think it’s worth it, you will find a way to manage your time and adjust to the situation. So, my biggest piece of advice is, if you really want it, just go for it. Lots of people feel that they must choose between their passions, but I believe you can have both.
I also want to add that in this course, I was the only student who didn’t have any background in economics or engineering or banking, or accounting. And because of this, I worked extra hard. I really pushed myself because I thought I had a lot to learn, and I worked twice as hard. And that helped me to achieve the best score in the class.
Thank you so much for speaking with us Hallira. Your journey is certainly inspiring. We hope that your experience inspires more people to reach for their dreams.
One of Vero’s highest values is curiosity. We’ve always seen curiosity as an essential ingredient in our best work and our company culture alike.
As creative professionals, it’s crucial to care to know what we don’t yet understand.
And yet, being in a fast-paced business, making the time to delve into new ideas to satisfy our curiosity is sometimes challenging.
Faced with so many obligations, taking the time to observe and ask good questions about a whole bevy of new topics and ideas is limited.
It’s this challenge that is among the reasons we were inspired to launch our first Vero Day.
Powered by our Vero Culture team, Vero day is a day dedicated to curiosity – and gaining a better understanding of what we do not yet understand.
The goal of Vero day is to fully disconnect from our day-to-day responsibilities to the greatest extent possible – and fully commit to a day of learning, sharing, gaining inspiration for new ideas – and in short, satisfying our curiosity as much as we can in a single day of seminars and discussions.
This year, seeing the pandemic recede, Vero has shifted its practice of quarterly regional Town Halls to this concept of a new, more focused bi-annual Vero Day. The need to foster connections and convergence more frequently among the five Vero offices has evolved towards a need to strategize and inspire more broadly.
While Vero Town Hall allowed us to share operational insights and shed light on resilient team members in 2021, leadership is taking a new shape in 2022. With a roadmap towards more engagement and inclusion in strategic decision-making, Vero will convene its 160+ people across Indonesia, Myanmar, the Philippines, Thailand, and Vietnam in a one-day seminar, this 28th April 2022.
Vero Day Plans
Firstly, Vero announced its new governance structure including a Shadow Board of Next Gen team members. We also onboarded our team members with a participative workshop designed to enrich Vero’s leadership handbook.
Then, building on the value of Curiosity, Vero invited team members to experiment hands-on with web3 and NFT transactions – facilitated by web3 community leader and creative director of The Lab Saigon Tuan Le, aiming to build an advanced understanding and firsthand experience of the upcoming marketing landscape. Furthermore, to reinforce its unique identity in the market and develop excellence among teams, Vero trained its members in a refreshed pitching approach, led by Sasha Alwani.
To cap the day with progressive thinking workshops, Vero members joined a Virtual Art Walk dedicated to Southeast Asian contemporary arts, facilitated by Kittima Chareepasit, a Thai curator; and heard from Quentin Molina, a seasoned film producer (ex-Studio Canal) who shared his experiences in putting together compelling stories and the challenges of pitching story-based products to diverse audiences.
Vero Day was a hybrid event, with on-site activities in each office broadcasted to the others, and social activities conducted with wellness in focus.
On Vero Day, all team members logged off, joining each Vero hub with a no-laptop policy, only reachable by phone for emergencies, as clients remain a priority.
Last week Vero announced three key appointments to power regional growth.
Suwanya Tungpanya will take on the newly created VP, Client Journey role and will accompany and support the growth of Vero’s largest regional clients in the region.
Sasha Alwani will take on the also new VP, Growth role and will focus on enhancing Vero’s regional strategic planning and brand strategy capacity.
And Vu Quan Nguyen will expand his current internal culture and external marketing remit to Vero’s key clients and take on the VP, Culture & Brand role for the region.
“The appointments of Suwanya, Sasha, and Vu Quan, all three critical performers with proven track records of thinking and acting regionally for Vero, help us give a broader focus to verticals that are core to the firm’s continued success in ASEAN. Our model is simple: we want to provide the most up-to-date set of services to our brand clients, deliver cutting-edge strategic plans to industry-leading brands, all the while nurturing best-in-class culture for our people and our clients. These appointments help us achieve just that, if not more.“ Said Brian Griffin, Vero’s CEO.
Vero’s footprint in ASEAN is unparalleled among independent brand consulting firms. With over 150 PR, Digital, and Creative consultants in Indonesia, Myanmar, Thailand, Vietnam, and the Philippines, Vero provides an extensive consulting offer for enterprises looking to tap into the region’s fastest-growing markets.
“To us, Southeast Asia is the most exciting place to do business in today, and we will continue to invest in our people to provide the most comprehensive service offer available to brands in the region.” Mr. Griffin added.