Vero Philippines Takes on Dell Gaming Mission: Conquer All

Context

Dell subsidiary Alienware changed gears in the last quarter of 2022, expanding its mission-themed engagement activity to cater to a wider gaming audience. Vero and Dell Technologies launched the new Dell Gaming Mission: Conquer All, with bigger missions and more allies.

Execution

Vero tapped three gaming influencers to mount a series of Missions on their channels, which would build up to a Joint Mission with all three of them in the same live stream competing in a battle royale game. 

• Pocket Mission Series. Weeks before the main event, each influencer hosted a series of game livestreams. It was structured like their usual livestream format, but during every break, the influencers introduced and promoted one of three Dell devices: the Dell G15, Alienware X15, and Alienware Aurora R13, respectively. To make it more exciting for all their viewers, influencers gave prompts that participants could answer and be rewarded with exclusive Dell Gaming merch. 
• Joint Mission. In the main event, all three influencers faced off in the same livestream, competing in the game Fall Guys. Each influencer had their own tactics to outsmart the others while engaging with their viewers. The audience, meanwhile, was tasked to help their influencer win by commenting on what to do next. At the end of the joint mission, three lucky audience members each won an Alienware headset, plus other merch. 

Influencers Pochspice, Isabaecon, and Queen Wrecker each took on a gaming archetype: the tank, the wizard, and the assassin, respectively, which in turn embodied the traits of each device Dell was promoting. This meant that fans were not just rooting for their favorite gamer but also for the associated Dell product. 

With the power of Pochspice, Isabaecon, and Queen Wrecker’s devoted fanbases, this campaign reached more people than any previous Dell Gaming Mission.