In Indonesia, more than 52 million people now play esports games. This large cultural platform is providing opportunities for Key Opinion Leaders (KOL) to build and develop their unique personalities as well as the content that reaches their audience.
For brands, esports are a new communication channel, with all the opportunities and challenges that entails. We worked with Decision Lab to put together in-depth research to explore this arena.
Vietnam is embracing electric vehicles (EVs) as part of the government’s sustainability efforts. But is the market ready for this transition?
Last year, Vero took the Clean Creatives pledge to refuse contracts with fossil fuel companies, which have become notorious as some of the world’s biggest greenwashers. This wasn’t just a symbolic gesture for us — it represented a clarification of purpose that pushed us to question how we approach our […]
Despite bringing inconveniences onto our teams throughout lockdowns and restrictions, the situation has also allowed for long-hidden needs to emerge. Our new office – located in Amarin Tower, in the hyper-central Chidlom area – has been conceived to address the new paradigm.
In 2022, plan to ‘unplan’: How spontaneous digital marketing and newborn influencers will create opportunity for brands to outperform competitors
Esports Workshop là chuỗi talkshow của Vero với các khách mời là những chuyên gia trong lĩnh vực truyền thông/marketing và những nhân vật đến từ cộng đồng thể thao điện tử Việt Nam.
With the rise in popularity of ephemeral content; that is the type of content which lasts for only 24 hours and then disappears forever, marketers and brands need to be sure to capitalize on this trend for a killer marketing campaign.
As the COVID-19 virus (AKA novel coronavirus) has spread around the world, both organizations and individuals have had to make adaptations large and small. And with virus stories dominating the news cycle, if your company is affected directly or indirectly by the virus, the eyes of the world are on […]
Read in English Từ tháng 10 năm 2021, Vero sẽ cung cấp dịch vụ tư vấn truyền thông thông qua 3 nhóm chuyên môn cụ thể, bao gồm Công nghệ, Tiêu dùng và Tổ chức chuyên biệt (gồm tổ chức phi lợi nhuận, tổ chức phi chính phủ, hiệp hội […]
