Read in Vietnamese
In recent years, esports has developed into a highly influential platform through which people create identities, establish online presences, and connect with the outside world. This opens multiple opportunities for brands to join the battle. In an age characterized by both hyper-individualism and hyperconnectivity, brands need to be more empathetic and ready to adapt to the fast-changing cultural spheres.
Vero and market research firm Decision Lab share a vision to help brands connect with modern consumers in innovative ways. As such, we have partnered up to combine their research capabilities and Vero’s brand consulting teams to create this white paper that explores the esports landscape in Vietnam.