Post pandemic, how are media trends shaped in Vietnam?
The pandemic forced brands to accelerate their digital journey and change communications. But are these short-term changes, or lasting trends?
Why there’s no such thing as ‘unhealthy food.’
Vietnamese consumers are paying more attention to what they eat and drink, so how can ‘unhealthy’ food brands stay relevant in this changing climate?
How having a sense of audience impacts storytelling
This idea of being audience-focused isn’t just for writers, but for every type of content creator—content marketers, influencers, filmmakers, and even speakers.
Dorco và chiến lược tiếp cận nam giới trẻ tuổi tại Việt Nam qua câu chuyện trưởng thành tuổi đôi mươi
Dorco’s “All The Firsts Make the Man” campaign, which Vero ran in Vietnam from August 2020 through January 2021, gained millions of views and responses despite the Korean razor brand’s underdog status and unconventional messaging for its target audience. Its success came down to two main factors: an inclusive concept […]
How Dorco reached out to Vietnam’s young men to share their coming-of-age stories
Dorco’s “All The Firsts Make the Man” campaign, which Vero ran in Vietnam from August 2020 through January 2021, gained millions of views and responses despite the Korean razor brand’s underdog status and unconventional messaging for its target audience. Its success came down to two main factors: an inclusive concept […]
MỸ PHẨM NGOẠI, GƯƠNG MẶT VIỆT: NHÌN LẠI SỰ KẾT HỢP CỦA M.A.C VÀ NGÔI SAO V-POP HOÀNG THÙY LINH
Be Your Own Queen, the summer 2020 campaign that Vero designed for MAC, was the Canadian cosmetics company’s first time engaging an influencer in Vietnam. Here’s how it all went down, courtesy of Pham Hoai Anh, the Vero account executive who managed the campaign.
A Look Back at MAC’s Collaboration with Vietnamese Pop Star Hoang Thuy Linh
Be Your Own Queen, the summer 2020 campaign that Vero designed for MAC, was the Canadian cosmetics company’s first time engaging an influencer in Vietnam. Here’s how it all went down, courtesy of Pham Hoai Anh, the Vero account executive who managed the campaign.
Campaign Retrospective: Dell Your Story
In June and July this year, as the COVID-19 pandemic was causing lockdowns worldwide, Vero’s Thailand office created a campaign for Dell designed to inspire creativity, both despite the difficult times and in response to them.