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Podcasts in Thailand: The New Kid on the Block

In an era where nearly all marketing technology points towards digital, it’s time for agencies and clients in Thailand and the wider ASEAN region to start thinking about podcasts as a new channel to reach customers. For anyone unfamiliar with podcasts, they are basically audio shows, usually produced in a […]

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#Digital marketing #Thailand
News

Flagging Fake News

We all know the repercussions of fake news and poor credibility. It can be damaging in terms of public relations and brand image. Several organizations including Facebook have started to tackle this issue. In January, Facebook unveiled the ‘Journalism Project’ to strengthen media ties and promote news literacy. The project’s […]

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#Communications
News

How Big Data Can Influence your Marketing Campaign

For some of us the term Big Data sounds scary and overwhelming. We associate it with substantial mathematical equations and analytics that will precisely determine particular business actions. Spotify has recently launched their largest global campaign yet – boldly saying ‘Thanks 2016, it’s been weird’. The adverts contain messages from […]

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#Digital marketing
News

Cyber Breach Communications – A New Chapter in Crisis Plans

Last week we had the pleasure of presenting to the Institute of Directors on the topic of cyber breach communications. The IOD and its members should be commended for organizing dialog on the topic of cyber intrusions for members of the boardroom. For most large companies, such as those present […]

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#Communications #Digital marketing
News

Instagram Introduces Vertical Ads

Instagram ads has been rolling in the market for over a year now and advertisers have not been disappointed. With the continued growth in active monthly users and the clean user experience, the platform has been named as a social media’s rising star for brands and businesses. The platform has […]

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#Digital marketing
News

Vero Announces Raft of Recent Promotions

Vero has announced a raft of new promotions in the agency’s Bangkok office resulting from annual performance reviews. These promotions are part of maintaining momentum and the continued evolution of Vero as Southeast Asia’s most future-oriented PR agency. Vero announced Pattanee Jeeriphab as the agency’s first executive vice president, Pawares […]

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#Vero
News

What Donald Trump Should Know about Myanmar

WHAT DONALD TRUMP SHOULD KNOW ABOUT MYANMAR By Brian and Nicolas Dear President-Elect Trump: As people who respect democratic values, we congratulate you on your victory. We are also aware of the wide speculation about your administration pivoting away from Asia. We understand you hope to focus on domestic issues. […]

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#Myanmar
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Vero Myanmar and Singapore Offices Join GlobalCom PR Network

VERO MYANMAR AND SINGAPORE OFFICES JOIN GLOBALCOM PR NETWORK Vero is pleased to announce that it has expanded its relationship with the GlobalCom PR Network, and today Vero’s Singapore and Myanmar offices officially join the network. Since 2010, Vero’s Thailand and Vietnam offices have enjoyed network membership. Vero is a […]

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#Singapore #Public relations #Myanmar
News

Why Patience is a Critical Virtue in Thailand Today

The mood in Bangkok today is somber, grieving and downcast. Out of respect for the passing of His Majesty the King Bhumibol Adulyadej, the entire country is donning black. It is a quiet subdued time in what is normally a bustling Bangkok. On Thursday night, a couple hours after the […]

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#Thailand
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