The Science of Optimizing Time for Marketers, Communicators, and Agencies
A book review of When by Daniel H. Pink. Too often, we don’t fully consider the influence of timing in how we conduct our lives. When, a new book by Daniel H. Pink, digs deep into how timing often affects outcomes, in ways both advantageous and damaging. This is especially […]
Separating Fact from Fiction in Influencer Marketing
Brands are investing heavily in influencer marketing – in Asia Pacific, and around the world. And the reason they are doing so is because influencer marketing integrates products, services and ideas right into the influencers lives. This is powerful because the reality is that consumers relate to and seek inspiration […]
Ephemeral Content and Amplifying Your Brand Using Instagram Stories
With the rise in popularity of ephemeral content; that is the type of content which lasts for only 24 hours and then disappears forever, marketers and brands need to be sure to capitalize on this trend for a killer marketing campaign.
Is your Brand Trapped in the Social Jail?
Is your brand trapped in the Social Jail? and other key takeaways from our session with Facebook
Facebook’s News Feed Pivot and What It Means for Brands and Publishers
Facebook CEO, Mark Zuckerberg, recently announced the end of the Facebook News Feed as we know it. The changes to the News Feed algorithm mean that posts by friends and family coupled with posts that spark conversations on Facebook will appear higher in the news feed while public posts from […]
Influencers in China
Ever heard of the term KOL? Most people outside of China have not – it stands for Key Opinion Leader. If you’re familiar with influencer marketing, you already have a basic understanding of what a KOL is. A KOL can be anyone from a well-known celebrity, socialite, a blogger, or […]
10 Social & Digital Trends to Capitalize on for a Successful 2018
As the end of the year quickly approaches, it’s time to start planning your marketing strategy for a very futuristic and intriguing 2018!
The 10 Most Important Google Ranking Factors You Should Know
Ranking high on organic search results is something that every brand, web developer and marketer strives to do. Having your site appear above-the-fold gives your site a higher chance of being visited and at the end of the day generate leads. Below are 10 of the most important Google ranking […]
4 Things You Need to Know Before Working with Micro-Influencers
Andy Warhol once said back in the 60s, “In fifteen minutes everybody will be famous.” 50 years later, it’s almost true. With the spread of social media, micro-influencers are on the rise. These people don’t have as many followers as celebrities do, but they foster a community of committed followers […]