News & Insights

Insights

Facebook’s News Feed Pivot and What It Means for Brands and Publishers

Facebook CEO, Mark Zuckerberg, recently announced the end of the Facebook News Feed as we know it. The changes to the News Feed algorithm mean that posts by friends and family coupled with posts that spark conversations on Facebook will appear higher in the news feed while public posts from […]

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#Digital marketing
Insights

Influencers in China

Ever heard of the term KOL? Most people outside of China have not – it stands for Key Opinion Leader. If you’re familiar with influencer marketing, you already have a basic understanding of what a KOL is. A KOL can be anyone from a well-known celebrity, socialite, a blogger, or […]

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#China #Digital marketing
Insights

10 Social & Digital Trends to Capitalize on for a Successful 2018

As the end of the year quickly approaches, it’s time to start planning your marketing strategy for a very futuristic and intriguing 2018!

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#Digital marketing
Insights

The 10 Most Important Google Ranking Factors You Should Know

Ranking high on organic search results is something that every brand, web developer and marketer strives to do. Having your site appear above-the-fold gives your site a higher chance of being visited and at the end of the day generate leads. Below are 10 of the most important Google ranking […]

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#Digital marketing
Insights

4 Things You Need to Know Before Working with Micro-Influencers

Andy Warhol once said back in the 60s, “In fifteen minutes everybody will be famous.” 50 years later, it’s almost true. With the spread of social media, micro-influencers are on the rise. These people don’t have as many followers as celebrities do, but they foster a community of committed followers […]

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#Communications #Digital marketing
Insights

Marrying PR & Social Media

Rewind back half a decade and you’ll see how PR teams held influence over the mass media and how they ruled product launches, new releases and campaigns. Today with the dominance of social media, it is a very different story. When it comes to integrated marketing campaigns and reaching a […]

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#Public relations #Digital marketing
Insights

The App of Everything

Social media and messaging apps have moved far beyond just providing a means for people to connect with others. They’ve offered the ability for us to access a wider range of services within their own app for killer convenience.

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#Digital marketing
Insights

Three Reasons Your Business Needs a Social Media Marketing Agency

As your business expands and continues to grow in this ever-evolving digital landscape, there comes a tough decision to make on how social and digital marketing efforts should be handled. Should an in-house team be hired? Or a marketing agency? Getting this decision right is critical considering that social media […]

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#Digital marketing
Insights

How Tech is Impacting Lives in Myanmar

Myanmar is experiencing a technological revolution. With a rapid growth in technology, the country went online almost overnight. People in Myanmar are benefiting from this advancing tech in their everyday lives.

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#Myanmar
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