“Visionary Storytelling” vs “Yogababble”: Reflections on Professor Scott Galloway’s analysis of modern corporate communications
Scott Galloway, the NYU Stern School of business professor who goes by Prof G, recently shared a lecture called “Visionary Storytelling” in his digital Strategy Sprint course, the main points of which are so insightful that they deserve to be common knowledge among both businesspersons and communications professionals.
What does the Facebook boycott mean for brands and marketers in Southeast Asia?
Surely you’ve heard the news by now: more than 400 companies, ranging from multinational giants like Unilever and Coca-Cola to early adopter apparel companies like Patagonia and The North Face, have vowed to halt advertising on Facebook over how it handles hate speech and other harmful content. While the boycott […]
Why Brands in Asia should pay attention to Black Lives Matter [part 2 of 2]
Black Lives Matter was primarily an American movement until recently, but momentum from the protests means its impact has now spread around the world, including places where Black people are a much smaller minority than the US.
For Global Brands, Addressing Black Lives Matter is Just the Beginning [part 1 of 2]
For several years now, global market research has shown that companies can benefit from staking out positions on social and political issues. Consider, for instance, the widespread corporate support of the LGBTQ rights movement, or the spate of brands targeting “green” and “sustainable” consumers. As the social media age has […]
It’s time to get familiar with TikTok Ads!
TikTok. TikTok. TikTok. There’s no doubt that it’s super easy to lose track of time when you’re on the app browsing through awesome dance challenges, hilarious clips, and mind-boggling videos. Now with over 800 million monthly active users, TikTok is climbing up the ranks and shows no signs of slowing […]
Brand Recovery Playbook
As many brands and businesses in Southeast Asia are preparing to get back to business, we realize that starting up again isn’t as simple as flipping a switch. There are many questions that businesses and brands should be asking themselves as they deal with a new phase of the Covid-19 […]
How Social Distancing is Changing Social Media
With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is […]
Key Takeaways from Hosting Successful Virtual Press Conferences
When it comes to hosting a virtual press conference, there are several important factors to consider. Here, our colleagues Laurene Hug in Vietnam and Brigida Alexandra in Indonesia share their insights and lessons learned from our first virtual PR campaign.
Tiny changes, Big Results: Book review of Atomic Habits
In his book Atomic Habits, author James clear makes the argument that systems, not goals, are what we should all focus upon. After all, he writes, winners and losers usually share the same goal (to win!) but it is mostly the systems that make the difference between success and failure.