Influencers Rule in Thailand
In the past several years, young people in Thailand have fallen hard for a new kind of star. Influencers have a hold on the attention – and the consumer choices – of the country’s Millennial and Generation Z demographics. It is they, rather than traditional marketing, who lead the conversation […]
Marketing Lessons We Learn from Madonna
While brands and companies regularly turn to consulting firms and other business specialists in search of new ideas and approaches, creatives of all types have a lot to teach us. A look at the career of international pop star Madonna will provide a telling example.
What Should Thailand’s Marketers Know About Working With Chinese Companies?
As China’s economy transforms itself, becoming less export-focused and integrating new fields like electric vehicles, e-commerce, and cashless payments, its footprint in Thailand (and throughout the ASEAN region) continues to expand. Chinese brands such as Xiaomi, Huawei, Alibaba and the Bank of China have already staked out strong positions in […]
The Science of Optimizing Time for Marketers, Communicators, and Agencies
A book review of When by Daniel H. Pink. Too often, we don’t fully consider the influence of timing in how we conduct our lives. When, a new book by Daniel H. Pink, digs deep into how timing often affects outcomes, in ways both advantageous and damaging. This is especially […]
Separating Fact from Fiction in Influencer Marketing
Brands are investing heavily in influencer marketing – in Asia Pacific, and around the world. And the reason they are doing so is because influencer marketing integrates products, services and ideas right into the influencers lives. This is powerful because the reality is that consumers relate to and seek inspiration […]
Ephemeral Content and Amplifying Your Brand Using Instagram Stories
With the rise in popularity of ephemeral content; that is the type of content which lasts for only 24 hours and then disappears forever, marketers and brands need to be sure to capitalize on this trend for a killer marketing campaign.
Is your Brand Trapped in the Social Jail?
Is your brand trapped in the Social Jail? and other key takeaways from our session with Facebook
Facebook’s News Feed Pivot and What It Means for Brands and Publishers
Facebook CEO, Mark Zuckerberg, recently announced the end of the Facebook News Feed as we know it. The changes to the News Feed algorithm mean that posts by friends and family coupled with posts that spark conversations on Facebook will appear higher in the news feed while public posts from […]
Influencers in China
Ever heard of the term KOL? Most people outside of China have not – it stands for Key Opinion Leader. If you’re familiar with influencer marketing, you already have a basic understanding of what a KOL is. A KOL can be anyone from a well-known celebrity, socialite, a blogger, or […]