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Giá trị của một PR và Digital Agency tại khu vực Đông Nam Á: Trò chuyện cùng Giám đốc Điều hành Brian Griffin

Every day I am happy to come to work. Being around creative people, every day is a big factor, and I enjoy seeing them succeed in doing great work for our clients. Getting to work in Southeast Asia, which I think is the most exciting economic zone in the world, […]

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#Insights #Communications #Public relations #Digital marketing
Work

Foreign makeup, local star: a look back at M·A·C’s collaboration with Vietnamese pop star Hoang Thuy Linh

Be Your Own Queen, the summer 2020 campaign that Vero designed for MAC, was the Canadian cosmetics company’s first time engaging an influencer in Vietnam. Here’s how it all went down, courtesy of Pham Hoai Anh, the Vero account executive who managed the campaign.

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#Insights #Influencer marketing #Vietnam
Insights

Meet the Vero Squad – 
Do Duy Quang | VN

Knowing what I want and chasing it has always been important to me. Before Vero, I worked as a freelancer, planning and executing communication campaigns for different clients on my own and learning by doing.

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#Vietnam
Work

Campaign Retrospective: Dell Your Story

In June and July this year, as the COVID-19 pandemic was causing lockdowns worldwide, Vero’s Thailand office created a campaign for Dell designed to inspire creativity, both despite the difficult times and in response to them.

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#Thailand
Insights

The value of an ASEAN region PR and digital agency: An interview with Vero CEO Brian Griffin

Every day I am happy to come to work. Being around creative people, every day is a big factor, and I enjoy seeing them succeed in doing great work for our clients. Getting to work in Southeast Asia, which I think is the most exciting economic zone in the world, […]

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#Insights #Communications #Public relations #Digital marketing
Insights

“Visionary Storytelling” vs “Yogababble”: Reflections on Professor Scott Galloway’s analysis of modern corporate communications

Scott Galloway, the NYU Stern School of business professor who goes by Prof G, recently shared a lecture called “Visionary Storytelling” in his digital Strategy Sprint course, the main points of which are so insightful that they deserve to be common knowledge among both businesspersons and communications professionals.

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#Corporate reputation #Communications #Public relations
Insights

What does the Facebook boycott mean for brands and marketers in Southeast Asia?

Surely you’ve heard the news by now: more than 400 companies, ranging from multinational giants like Unilever and Coca-Cola to early adopter apparel companies like Patagonia and The North Face, have vowed to halt advertising on Facebook over how it handles hate speech and other harmful content. While the boycott […]

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#Corporate reputation #Communications #Public relations #Indonesia #Myanmar #Thailand #Vietnam
Insights

Why Brands in Asia should pay attention to Black Lives Matter [part 2 of 2]

Black Lives Matter was primarily an American movement until recently, but momentum from the protests means its impact has now spread around the world, including places where Black people are a much smaller minority than the US.

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#Corporate reputation #Communications #Public relations #Indonesia #Myanmar #Thailand #Vietnam
Insights

For Global Brands, Addressing Black Lives Matter is Just the Beginning [part 1 of 2]

For several years now, global market research has shown that companies can benefit from staking out positions on social and political issues. Consider, for instance, the widespread corporate support of the LGBTQ rights movement, or the spate of brands targeting “green” and “sustainable” consumers. As the social media age has […]

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#Corporate reputation #Communications #Public relations #Indonesia #Myanmar #Thailand #Vietnam
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