News & Insights

Insights

For Global Brands, Addressing Black Lives Matter is Just the Beginning [part 1 of 2]

For several years now, global market research has shown that companies can benefit from staking out positions on social and political issues. Consider, for instance, the widespread corporate support of the LGBTQ rights movement, or the spate of brands targeting “green” and “sustainable” consumers. As the social media age has […]

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#Corporate reputation #Communications #Public relations #Indonesia #Myanmar #Thailand #Vietnam
Insights

It’s time to get familiar with TikTok Ads!

TikTok. TikTok. TikTok. There’s no doubt that it’s super easy to lose track of time when you’re on the app browsing through awesome dance challenges, hilarious clips, and mind-boggling videos. Now with over 800 million monthly active users, TikTok is climbing up the ranks and shows no signs of slowing […]

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#Strategy #Insights #Content marketing #Digital marketing
Insights

How Social Distancing is Changing Social Media

With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is […]

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#Insights #Communications #Digital marketing
Insights

Key Takeaways from Hosting Successful Virtual Press Conferences

When it comes to hosting a virtual press conference, there are several important factors to consider. Here, our colleagues Laurene Hug in Vietnam and Brigida Alexandra in Indonesia share their insights and lessons learned from our first virtual PR campaign. 

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#Insights #Communications #Public relations #Myanmar #Vietnam
Insights

Tiny changes, Big Results: Book review of Atomic Habits

In his book Atomic Habits, author James clear makes the argument that systems, not goals, are what we should all focus upon. After all, he writes, winners and losers usually share the same goal (to win!) but it is mostly the systems that make the difference between success and failure.

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Insights

เช็คลิสต์การสื่อสารเชิงกลยุทธ์ในภาวะวิกฤติ

การสื่อสารของแบรนด์และความโปร่งใสเป็นสิ่งที่มีความสำคัญเป็นอย่างยิ่งในภาวะวิกฤติ โดยเฉพาะเมื่อเกิดการระบาดของไวรัสโควิด-19 (Covid-19) อย่างในขณะนี้ ซึ่งทั่วทั้งโลกต่างก็กำลังตกอยู่ภายใต้ภาวะวิกฤติเช่นเดียวกัน

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#Corporate reputation #Vero #Communications #Thailand
Insights

Strategic Issue & Crisis Communications Checklist | EN

During a crisis, brand communication and transparency becomes even more important and with the COVID-19 outbreak, the world now finds itself in a constant state of crisis.

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#Corporate reputation #Vero #Communications
Insights

Why Agencies Should Take on Social Campaigns: A Discussion with Vero’s Solange Couturier

The Vero office in Myanmar has recently been involved in quite a few campaigns for NGOs and social business clients who are working to confront social and environmental issues in the country. One of them, the 6 Months Mothers’ Milk (6la) campaign, even won us our second and third regional […]

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#Strategy #Influencer marketing #Vero #Communications #Myanmar
Insights

Managing Brand Reputation amid the COVID-19 Crisis

As the COVID-19 virus (AKA novel coronavirus) has spread around the world, both organizations and individuals have had to make adaptations large and small. And with virus stories dominating the news cycle, if your company is affected directly or indirectly by the virus, the eyes of the world are on […]

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#Corporate reputation #Vero #Communications #Digital marketing #Thailand
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