Ho Chi Minh City, Vietnam
Indonesia’s election season kicks off on November 28. While brands are encouraged to stay neutral, they can employ strategies to join social conversations.
Vero CEO Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
The Thai Wave, or T-Wave, has emerged to introduce a new set of Asian cultural trends to audiences worldwide.
Seen as a masterclass in repositioning corporate sustainability messaging, Apple’s latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero’s COO Raphael Lachkar.
We opened ‘The Good Shop,’ a second-hand fashion pop-up store, at the Vero Supercampus to encourage team members to actively participate in the second-hand economy in fast fashion-obsessed Bangkok.
Understanding the ‘why’ behind consumer anxiety allows brands to reinforce their relevance, and win loyalty and trust.
The authenticity and relatability that characterize influencers can make them valuable assets in a PR crisis.
The advertising and comms industry is female-dominated. But gender biases still prevail, says Vero Philippines’ Nicole Briones.
Vero’s VP for Culture Vu Quan Nguyen-Masse discusses how the communications industry can better prepare for the future of work.
Our recent work has inspired Vietnam to take more concrete actions toward a more sustainable future. This is a reminder of the power and responsibility we hold as communicators.