It’s Election Season in Indonesia. Should Brands Keep Their Distance from Politics? 

News & Insights

It’s Election Season in Indonesia. Should Brands Keep Their Distance from Politics? 
Insights

It’s Election Season in Indonesia. Should Brands Keep Their Distance from Politics? 

Indonesia’s election season kicks off on November 28. While brands are encouraged to stay neutral, they can employ strategies to join social conversations.

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election effective communication brand campaigns social relevance communication strategy #Indonesia
Insights

Why Brands Should Stop Working with PR Agencies that Consult for Fossil Fuel

Vero CEO Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

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PR agency fossil fuel Clean Creative Pledge communications agency sustainability communications Sustainability #Vero
Insights

Riding the T-Wave: How Brands can Tap into the New Cultural Phenomenon

The Thai Wave, or T-Wave, has emerged to introduce a new set of Asian cultural trends to audiences worldwide.

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Thailand Wave T-Wave #PR #Influencer marketing #Thailand
Insights

Apple Raises the Sustainability Bar, yet Mother Nature Yearns for More

Seen as a masterclass in repositioning corporate sustainability messaging, Apple’s latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero’s COO Raphael Lachkar.

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Apple Sustainability #Communications #Public relations
Insights

Not Your Usual Shoptalk: Vero’s ‘The Good Shop’ Inspires Conversations about Slow Fashion  

We opened ‘The Good Shop,’ a second-hand fashion pop-up store, at the Vero Supercampus to encourage team members to actively participate in the second-hand economy in fast fashion-obsessed Bangkok.  

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The Good Shop slow fashion second-hand economy sustainability campaign Sustainability #Vero
Insights

Economic Instability is Causing Consumer Anxiety: Here’s How Brands Can Foster Confidence and Trust  

Understanding the ‘why’ behind consumer anxiety allows brands to reinforce their relevance, and win loyalty and trust.  

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power of communication marketing Southeast Asia #PR
Insights

When a PR Crisis Strikes: Leveraging Influencers’ Authenticity and Relatability

The authenticity and relatability that characterize influencers can make them valuable assets in a PR crisis.

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PR crisis PR crisis management InFluent Influencer #Influencer marketing
Insights

Dear Comms Industry, the Glass Ceiling is Showing—and it’s Time to Crack it

The advertising and comms industry is female-dominated. But gender biases still prevail, says Vero Philippines’ Nicole Briones.

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VeroInsights women in PR comms industry gender biases women representation
Insights

Beyond 9 to 5: The Future of Work is Already Happening 

Vero’s VP for Culture Vu Quan Nguyen-Masse discusses how the communications industry can better prepare for the future of work.  

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work culture future of work agility Sustainability AI #Vero
Insights

To Communicators, Great Power Entails an Even Greater Responsibility

Our recent work has inspired Vietnam to take more concrete actions toward a more sustainable future. This is a reminder of the power and responsibility we hold as communicators.

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GEAPP Vero Vietnam communication agency Sustainability

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