News & Insights

A PR Playbook for Managing Disinformation Threats
Insights

A PR Playbook for Managing Disinformation Threats

The playbook offers several suggestions to prepare for and minimize the impact of a disinformation attack: put a crisis response team in place, review vulnerable risk zones, make a list of keywords for social listening, build a reservoir of trust with consistent and transparent communication, manage owned media, be prepared […]

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#Strategy #Communications #Indonesia #Myanmar #Thailand #Vietnam
News

Vero appoints ASEAN Culture Lead and forms new region-wide culture team

This cooperative spirit has been a focus for Vero since its beginning, but as the pandemic has increased the need for regional teams to collaborate virtually, the agency made it a priority to invest further in regional culture.

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#Insights #Communications #Public relations #Digital marketing
Insights

ASEAN Market Insights from Vero COO Raphael Lachkar

Raphael, who is originally from France but has worked in China and Myanmar and now heads Vero’s office in Vietnam, discussed what makes the ASEAN market so interesting and shared insights into the influencer landscape, trust, ethics, and measurement in PR.

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Insights

How brands can stay relevant in Myanmar today, and what brand managers can do to help them

It’s important for brands to explore ways to connect with consumers. There are four ways that brands can still make positive contributions to communities and employees without the risks inherent to making a political statement.

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#Strategy
Insights

Can we hack the marketing communication funnel?

Marketing and communications professionals are familiar with the usual “funnel” – starting with awareness and leading to advocacy – and are used to applying it to create and plan campaigns. These days, with brands under pressure to quickly gain momentum and positive ROI, brand and communication managers may challenge their […]

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#Strategy
News

Meet the team behind Campaign Go

Vero’s board game Campaign Go, the product of two months of hard work by 10 members from Vero’s Vietnam office.

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#Communications #Vietnam
Insights

A No Rules Rules Agency?

Several Vero team members share their views on the freedom and responsibility highlighted in a book about the Netflix Culture.

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#Insights #Influencer marketing #Communications #Work
Insights

Campaign Go – Vero’s New Board/Card Game

Vero has launched Campaign Go as a limited-edition New Year’s gift to our partners and regular clients in Vietnam. It features 70 cards and four possible market environments that take players on the journey of a communications specialist through a full year.

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#Vietnam
Insights

Growing an agency during a pandemic: An interview with Vero Indonesia’s Diah Andrini Dewi

When the world throws obstacle after obstacle in your way, how do you stay motivated and keep pushing forward? We can learn a lot from Diah Andrini Dewi, an account director at Vero’s office in Jakarta, Indonesia.

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#Corporate reputation #Strategy #Insights #Communications #Indonesia
Insights

Nhìn lại hành trình Vero Next Gen đầu tiên qua chia sẻ của những thực tập sinh tài năng

From October through December 2020, Vero’s Vietnam office pioneered Next Gen, a program offering ambitious and promising young communications talents in Vietnam a tailor-made training and internship experience.

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#Vietnam
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