News & Insights

Insights

Vero’s creative workspaces

We champion creativity, innovative thinking and knowledge sharing amongst our people throughout Southeast Asia. To further promote this positive energy, we have recently redesigned our office spaces in Yangon and Ho Chi Minh City to boost productivity and the well-being of our teams.

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#Myanmar #Vietnam
Insights

Strategic Issue & Crisis Communications Checklist | EN

During a crisis, brand communication and transparency becomes even more important and with the COVID-19 outbreak, the world now finds itself in a constant state of crisis.

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#Corporate reputation #Vero #Communications
Insights

เช็คลิสต์การสื่อสารเชิงกลยุทธ์ในภาวะวิกฤติ

การสื่อสารของแบรนด์และความโปร่งใสเป็นสิ่งที่มีความสำคัญเป็นอย่างยิ่งในภาวะวิกฤติ โดยเฉพาะเมื่อเกิดการระบาดของไวรัสโควิด-19 (Covid-19) อย่างในขณะนี้ ซึ่งทั่วทั้งโลกต่างก็กำลังตกอยู่ภายใต้ภาวะวิกฤติเช่นเดียวกัน

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#Corporate reputation #Vero #Communications #Thailand
Insights

Managing Brand Reputation amid the COVID-19 Crisis

As the COVID-19 virus (AKA novel coronavirus) has spread around the world, both organizations and individuals have had to make adaptations large and small. And with virus stories dominating the news cycle, if your company is affected directly or indirectly by the virus, the eyes of the world are on […]

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#Corporate reputation #Vero #Communications #Digital marketing #Thailand
Insights

Why Agencies Should Take on Social Campaigns: A Discussion with Vero’s Solange Couturier

The Vero office in Myanmar has recently been involved in quite a few campaigns for NGOs and social business clients who are working to confront social and environmental issues in the country. One of them, the 6 Months Mothers’ Milk (6la) campaign, even won us our second and third regional […]

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#Strategy #Influencer marketing #Vero #Communications #Myanmar
Insights

Mobile Gaming in Vietnam: An Industry and Culture on the Rise

As new industries develop in Southeast Asia, we at Vero aim to surround ourselves with people at the forefront of innovation in their respective fields. In this case, that industry is mobile gaming, which has been ascendant in Southeast Asia in general, and particularly in Vietnam, for the past several […]

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#Vero #Communications #Digital marketing #Vietnam
Insights

How to get great reviews for tech products in Southeast Asia

These days, almost anything you could want to buy, experience, or visit has been reviewed by somebody – from household and beauty products, to restaurants at all levels, to travel destinations and activities. But in the electronics market, reviews are especially essential to sales. 

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#Insights #Communications #Content marketing
Insights

5 Predictions for Thai Marketers in 2020

As we’re rapidly approaching the end of the year, it’s a great time to start thinking about the trends we’re likely to see more of in 2020. In Thailand, over 90% of internet users access social media and online services through their smartphones and it’s no doubt that new technologies […]

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#Insights #Digital marketing #Thailand
Insights

10 Ways Businesses in Vietnam can Dive into the Country’s Growing Green Market

Extensive research has shown that many Vietnamese consumers are environmentally aware, interested in eco-friendly products, and even willing to pay more for them. But these consumers also report that a lack of convenient green options leads them to purchase products they know to be less eco-friendly.

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#Strategy #Insights #Vietnam
Insights

Make the Most Out of Your Next Exhibition Booth

What comes to mind when you think of an exhibition? Endless rows of cookie-cutter booths with basic signage and uninspiring product displays?

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#Singapore #China #Digital marketing #Thailand
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