Philippines’ Burgeoning Pet Culture is Shifting Lifestyles—and it’s Creating ‘Paw-Some’ Opportunities 

News & Insights

Philippines’ Burgeoning Pet Culture is Shifting Lifestyles—and it’s Creating ‘Paw-Some’ Opportunities 
Insights

Philippines’ Burgeoning Pet Culture is Shifting Lifestyles—and it’s Creating ‘Paw-Some’ Opportunities 

The shifting dynamics of pet parenting culture offer significant insights for brands, marketers, and communicators in the Philippines.

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pet parenting pet culture Philippines pet culture animal rescue Vero Philippines
Insights

‘Misguided Love’ a Common Motivation for Keeping Wildlife Pets in Myanmar, Vero Survey Finds 

Myanmar’s wildlife conservation efforts demand collective action as Vero survey finds misguided beliefs on pet ownership.

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Vero Myanmar Myanmar wildlife conservation PR campaign nature
Insights

Creativity is Supposed to be Genderless. So Why Does it Matter Who Puts Ideas Forward?

To celebrate Women’s Day, we advocate for genderless creativity in the Philippines’ PR and advertising industry.

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women empowerment gender equality PR industry Women's Day creative industry Vero Philippines #Vero
Insights

Thailand’s Soft Power Strategy is Taking Shape, and it’s an Opportunity for Brands to Make Their Interests Heard

Here are a few ways those in the relevant sectors can join the rising soft power movement in Thailand.

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Thailand soft power Thailand culture brand strategy Vero Advocacy Vero Thailand T-Wave
Insights

Creativity Beyond Limits: How AI is Transforming the Creative Industry

With generative AI thrust into the mainstream, it’s best for brands to leverage its power in driving the best possible business outcomes.

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creativity Vero Insights creative industry artificial intelligence AI
Insights

Chinese Auto Brands Emerging as Winner in Thailand’s Competitive Automotive Industry. Here’s Why.

Nearly three-quarters of consumers hold favorable views of Chinese automotive brands, according to a study by Vero and WeBridge. 

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Chinese cars EV Vero Insights Southeast Asia #Thailand
Insights

Meet Vero’s Data Storyteller – Tamanna Bajaj 

Based in Bangkok but overseeing Vero’s Data & Insights unit across Southeast Asia, Tamanna Bajaj looks at data as an art – like painting a picture for the audience using statistics and numbers instead of paint and a brush. 

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Data Analytics Data Storytelling Tamanna Bajaj Data Trends Vero Insights #Vero
Insights

5 Key Trends that Shaped the Southeast Asian Marketing Industry in 2023 

Here’s a quick recap of the strategies and trends that have shaped the marketing landscape in Southeast Asia in 2023.

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Marketing Trends 2023 TikTok Gamification artificial intelligence Southeast Asia Sustainability #Influencer marketing #Vero
Insights

Thailand Recap: A Look Back at the Major AI Drama of 2023 

As 2023 comes to a close, we look back on the trending AI controversies that have sparked thought-provoking conversations in Thailand.

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Vero Insights marketing industry creative industry artificial intelligence AI #Technology #Thailand
Insights

Paid Social Media in the Philippines: A Step Forward or Backwards?  

In social media-obsessed Philippines, monetizing social platforms isn’t a mere financial decision; it’s a cultural one.

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paid social media freedom of speech Meta X (Twitter) #Philippines Social media

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