The Rise of De-influencing: What Brands and Influencers Need to Know
Recently there has been a rise in de-influencers – influencers critical of rampant, unnecessary consumption. This trend,has taken social media by storm, and is challenging how brands can maintain their sense of trust and authenticity.
Opportunities in Vietnam’s Tech Healthcare Market
Vero’s Director of Public Affairs, Van Nguyen, discusses health regulation and policy in Vietnam.
Move over eCommerce; mCommerce is the new player in town
With the rise of eCommerce, mCommerce (or mobile-first commerce) has taken off in the region, growing at an unprecedented pace in the past year and a half.
Let Us Be Seen: Why Diversity Matters
An immigrant’s thoughts on why Yeoh and Quan’s Oscar wins prove that diversity grows industries.
In Southeast Asia, brands can reach digital maturity with authentic and conscious campaigns
As consumers become more socially, sustainably and ethically conscious, they want the brands that represent them to do more, be better, and positively affect the world they live in.
Staying Ahead in the Philippine Media Landscape: Opportunities for 2023
A closer look at how the Philippine media industry has undergone a massive transformation in recent years, as digital and social media have taken center stage.
ChatGPT Just Went From Project to Product: What Will We Become?
An Op-Ed speculating on how ChatGPT’s commercial applications will transform the PR and brand consulting industry by Vero COO, Raphael Lachkar.
I Saw It on TikTok: A look at #Budol Culture in the Philippines and what it means for brands
Known as the world’s social media capital, the Philippines has stayed up to date with the latest trends. Whether it’s the latest must-have skincare product or cheaper headphones, this phenomenon of buying products promoted on social media earned a rightful term – budol.
Five Simple Steps to Help You Take Leave Stress-Free
Taking time off isn’t just something you deserve; it’s something you need.