It’s Election Season in Indonesia. Should Brands Keep Their Distance from Politics?
Indonesia’s election season kicks off on November 28. While brands are encouraged to stay neutral, they can employ strategies to join social conversations.
Why Brands Should Stop Working with PR Agencies that Consult for Fossil Fuel
Vero CEO Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
Riding the T-Wave: How Brands can Tap into the New Cultural Phenomenon
The Thai Wave, or T-Wave, has emerged to introduce a new set of Asian cultural trends to audiences worldwide.
Apple Raises the Sustainability Bar, yet Mother Nature Yearns for More
Seen as a masterclass in repositioning corporate sustainability messaging, Apple’s latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero’s COO Raphael Lachkar.
Not Your Usual Shoptalk: Vero’s ‘The Good Shop’ Inspires Conversations about Slow Fashion
We opened ‘The Good Shop,’ a second-hand fashion pop-up store, at the Vero Supercampus to encourage team members to actively participate in the second-hand economy in fast fashion-obsessed Bangkok.
Economic Instability is Causing Consumer Anxiety: Here’s How Brands Can Foster Confidence and Trust
Understanding the ‘why’ behind consumer anxiety allows brands to reinforce their relevance, and win loyalty and trust.
When a PR Crisis Strikes: Leveraging Influencers’ Authenticity and Relatability
The authenticity and relatability that characterize influencers can make them valuable assets in a PR crisis.
Dear Comms Industry, the Glass Ceiling is Showing—and it’s Time to Crack it
The advertising and comms industry is female-dominated. But gender biases still prevail, says Vero Philippines’ Nicole Briones.
Beyond 9 to 5: The Future of Work is Already Happening
Vero’s VP for Culture Vu Quan Nguyen-Masse discusses how the communications industry can better prepare for the future of work.
To Communicators, Great Power Entails an Even Greater Responsibility
Our recent work has inspired Vietnam to take more concrete actions toward a more sustainable future. This is a reminder of the power and responsibility we hold as communicators.