News & Insights

Insights

Make the Most Out of Your Next Exhibition Booth

What comes to mind when you think of an exhibition? Endless rows of cookie-cutter booths with basic signage and uninspiring product displays?

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#Singapore #China #Digital marketing #Thailand
Insights

New & Improved in Vietnam

The importance of Vietnam as a market in the ASEAN region cannot be underestimated. Vietnam’s economy is expected to grow at more than 6.5 percent through 2020. Foreign Direct Investment is projected to surge this year, with a significant increase in quality investment. And Vietnam’s young, educated and tech savvy […]

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#Vietnam
Insights

The Trump-Kim Summit was a success for at least one party involved: Vietnam

The prevailing international feeling on February’s Trump-Kim summit in Hanoi is disappointment. As the world watched, the build-up and media attention appeared wasted when the summit ended prematurely without a deal, potentially setting negotiations back considerably. There was, however, a success story to be found: the long-term effects of Vietnam’s […]

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#Vero #Vietnam
Insights

Digital Payments on Rise | Thailand

The Global Digital Report 2019 conducted by HootSuite and WeAreSocial found there are 49 million mobile social media users in Thailand. They also ranked Thailand No.1 for mobile Banking users, second for ownership of cryptocurrency, and third in mobile commerce.

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#Digital marketing #Thailand
Insights

Lessons from Fyre Fest for all Marketers and Influencers!

In April 2017, the hottest new music festival in the Western world collapsed before it could begin, live on social media for all to witness. Now, Fyre Fest is back in the news with the release of two new documentaries (from Netflix and Hulu) on how the event snowballed from […]

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#Digital marketing
Insights

3 Dos and Don’ts When Brainstorming

Brainstorming comes in handy when you need to come up with ideas. But have you ever been in one of those brainstorms where you ended up feeling totally blank or, even worse, more confused? To prevent you and your team from wasting time, here are 3 dos and don’ts when […]

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#Communications #Digital marketing
Insights

Influencers Rule in Thailand

In the past several years, young people in Thailand have fallen hard for a new kind of star. Influencers have a hold on the attention – and the consumer choices – of the country’s Millennial and Generation Z demographics. It is they, rather than traditional marketing, who lead the conversation […]

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#Thailand
Insights

Marketing Lessons We Learn from Madonna

While brands and companies regularly turn to consulting firms and other business specialists in search of new ideas and approaches, creatives of all types have a lot to teach us. A look at the career of international pop star Madonna will provide a telling example.

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#Digital marketing
Insights

What Should Thailand’s Marketers Know About Working With Chinese Companies?

As China’s economy transforms itself, becoming less export-focused and integrating new fields like electric vehicles, e-commerce, and cashless payments, its footprint in Thailand (and throughout the ASEAN region) continues to expand. Chinese brands such as Xiaomi, Huawei, Alibaba and the Bank of China have already staked out strong positions in […]

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#China #Digital marketing #Thailand
Insights

The Science of Optimizing Time for Marketers, Communicators, and Agencies

A book review of When by Daniel H. Pink. Too often, we don’t fully consider the influence of timing in how we conduct our lives. When, a new book by Daniel H. Pink, digs deep into how timing often affects outcomes, in ways both advantageous and damaging. This is especially […]

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#Communications #Digital marketing
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